More Related Content Similar to Searchmetrics + SearchCenter Adobe Summit London 2012 (20) Searchmetrics + SearchCenter Adobe Summit London 20121. Leveraging Paid and Organic Search Data to Manage & Optimize Your Search
Program
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2. Cameron Cowan
Product Manager, Adobe SearchCenter
ccowan@adobe.com
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3. Integrating Organic Search Data into SiteCatalyst
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4. SEO Technology Partners
Certified Genesis Integrations
Provide SEO data into DMS Platform
Organic Search Rank
Competitor(s) Rank
Organic Search Volume
Pass site analytics data to SEO tool
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5. How can I leverage organic search data
to make smarter and more effective
campaign management and optimization decisions?
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6. Leveraging Integrated SEO Data to Manage and Optimize Search Programs
Holistic Search Reporting
Relevant Keyword Research
Smarter Bid Optimization
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7. Integrating Organic Search Data into SearchCenter — Unified Search Reporting
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8. Valuable Source of Relevant Keyword Research
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
9. Valuable Source of Relevant Keyword Research
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
12. Smarter Bid Optimization
INCREASE REACH:
Increase bid when Organic Rank greater
than 10 and Organic Revenue greater
than $300
TEST CANNIBALIZATION:
Decrease bid when Organic Rank is equal
to/greater than 2 and Paid Average
Position is also equal to/greater than 2
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
13. Leverage the combined power of both Paid and Organic Search
data to make smarter and more effective campaign management
and optimization decisions.
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14. Cameron Cowan
ccowan@adobe.com
@SEMCameron
For additional info: omniture.com/advertising
Check out CMO.com
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Editor's Notes Originally slide 3 PLEASE BE SURE TO FILL OUT THE LOWER PORTION OF THIS SLIDE. CHRIS SHOULD BE ABLE TO TELL YOU WHAT GOES THERE, IF YOU DON’T KNOW.