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LE	  BAROMETRE	  POSTERNAK/IFOP	  CLASSEMENT	  IMAGE	  DES	  GRANDES	  ENTREPRISES	  FRANCAISES	                    Focus	...
•  Un	  baromètre	  créé	  il	  y	  a	  14	  ans.	  •  Un	  rythme	  trimestriel.	  •  Interroga9on	  d’un	  échan9llon	  ...
LE	  PALMARES	  
!"#)*#CB#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"###                                           RN(0<9($!,$+,!(-+(%,!OP2O!,+!>.N/,!O...
!"#(/!/"E#3"#)%$!"%E#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"###                                          RN(0<9($!,$+,!(-+(%,!OP2O...
!"#$%+#3E#1!%++"(",)#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"###                                           RN(0<9($!,$+,!(-+(%,!OP2...
LA	  TENDANCE	  
!!#Z!7Z[7R!F]^RZ![;7FK_R!`#7!ST]_TRUUR![R!Z]#aRK#!                                                                        ...
LE	  PALMARES	  DES	  BANQUES	  
!"#)*#3"+#$%,RE"+#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"###                                          RN(0<9($!,$+,!(-+(%,!OP2O!,+...
Observatoire posternak - Image des banques (février 2013)
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Observatoire posternak - Image des banques (février 2013)

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LE BAROMETRE POSTERNAK / IFOP
CLASSEMENT IMAGE DES GRANDES ENTREPRISES FRANCAISES
Focus secteur bancaire
Février 2013

Publié dans : Business
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Observatoire posternak - Image des banques (février 2013)

  1. 1. LE  BAROMETRE  POSTERNAK/IFOP  CLASSEMENT  IMAGE  DES  GRANDES  ENTREPRISES  FRANCAISES   Focus  secteur  bancaire         Février  2013  
  2. 2. •  Un  baromètre  créé  il  y  a  14  ans.  •  Un  rythme  trimestriel.  •  Interroga9on  d’un  échan9llon  na9onal  représenta9f  de  965  Français  âgés   de   18   ans   et   plus.   Méthode   des   quotas:   sexe,   âge,   profession   de   la   personne  interrogée,  région  et  taille  d’aggloméra9on.  •  Administra9on  du  ques9onnaire  par  téléphone.      •  Terrain  réalisé  du  13  au  15  février  2013.  •  Une  ques9on  simple  :     “Je  vais  vous  citer  un  certain  nombre  de  grandes  entreprises.     En  fonc7on  de  ce  que  vous  avez  entendu  dire  delles  ces  derniers  mois,   dites-­‐moi  si  vous  en  avez  une  très  bonne  image,  plutôt  bonne  image,   une  très  mauvaise  image  ou  plutôt  mauvaise  image.”  
  3. 3. LE  PALMARES  
  4. 4. !"#)*#CB#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"### RN(0<9($!,$+,!(-+(%,!OP2O!,+!>.N/,!OP2M! % de bonne image - % de mauvaise image#1 Yves Rocher GD# V@!2 Leclerc HI# WO!3 Intermarché HJ# VO!4 Airbus HK# VA!5 Danone HA# VE!6 Auchan LL# WO!7 Michelin LK# WM!8 Crédit Mutuel LK# V2O!9 Caisse dEpargne KI# V2P!10 Banque populaire KI# V2E!
  5. 5. !"#(/!/"E#3"#)%$!"%E#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"### RN(0<9($!,$+,!(-+(%,!OP2O!,+!>.N/,!OP2M! % de bonne image - % de mauvaise image#11 Air France KH# VO2!12 La Poste KL# V3!13 LOréal KL# V2X!14 Carrefour KD# V2M!15 Citroën KA# V?!16 EDF DK# V2P! Bouygues Y!17 Télécom DC#18 Crédit Agricole DC# Y!19 Orange DB# V2P!20 Free DB# W2!
  6. 6. !"#$%+#3E#1!%++"(",)#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"### RN(0<9($!,$+,!(-+(%,!OP2O!,+!>.N/,!OP2M! % de bonne image - % de mauvaise image#21 SFR DB# Y!22 LCL AI# VE!23 BNP Paribas AJ# V23!24 GDF Suez AA# V23!25 Société Générale AB# V2M!26 France Télécom CI# V2P!27 SNCF H# W22!28 Peugeot K# V3! W2X!29 Renault A# VO2!30 MCK# Total
  7. 7. LA  TENDANCE  
  8. 8. !!#Z!7Z[7R!F]^RZ![;7FK_R!`#7!ST]_TRUUR![R!Z]#aRK#! 67 66 63 63 64 65 65 63 63 64 6561 61 63 62 62 63 59 61 59 59 60 59 61 60 60 61 60 60 59 57 58 58 58 57 50 46 47 46 47 45 44 4443 42 43 44 43 40 41 40 38 38 39 38 39 38 38 37 35 34 35 35 32 32 33 31 30 30 29 28 29 28 29 29 25 26 26 27 26 27 26 27 23 24 21 21 19 19 22 21 21 22 20 1918 18 19 19 17 17 17 17 17 17Avr.01 Juin.01 Sept.01 Nov.01 Fév.02 Oct.09 Mars.10 Oct.10 Fév.11 Mai.02 Sept.02 Nov.02 Fév.03 Oct.06 Avr.07 Sept.07 Fév.08 Sept.08 Jan.09 Juin.09 Juin.11 Sept.11 Jan.12 Mars.12 Juin.12 Oct.12 Fév.13 Mai.03 Déc.03 Fév.05 Juin.05 Oct.05 Mars.06 Juil.06 Sept.04 ###+M9#$4==8#>N<O8! ###+M9#(<6@<>78#>N<O8! ###/=P>58#PQ>N<O8! !,#$%&()# *+#$%&()# !"#$%&()#
  9. 9. LE  PALMARES  DES  BANQUES  
  10. 10. !"#)*#3"+#$%,RE"+#+E&#!%#$%+"#3"#!F/,3/1"#3F/(%2"### RN(0<9($!,$+,!(-+(%,!OP2O!,+!>.N/,!OP2M! % de bonne image - % de mauvaise image#1 Crédit Mutuel LK# V2O#2 Caisse dEpargne KI# V2P#3 Banque Populaire KI# V2E#4 La Banque Postale KH# ,*#5 CIC KL# V2O!6 Crédit Agricole DC# Y#7 LCL AI# VE#8 BNP Paribas AJ# V23!9 Société Générale AB# V2M!

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