How come Tumblr has been able to survive to Facebook and its cannibal attitude? Using traditional business analytics, there is no evident answer. Maybe some other tools, like studying behavioural trends among youngsters may help in solving the riddle.
(audio - in italian - can be found here) https://www.youtube.com/watch?v=QhAlF4jmnGI
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Lessons Learned from Tumblr
1. Online Video,
the Road to a
“Lean Back” UX
on the Sofa
Screen
FO
FOKUS Fraunhofer
Media Web Symposium
Berlin – May 9th, 2014
lessons learned from
Antonio Pavolini
Business Analyst, Digital Media
www.conversational.it
11. recap:
• Average daily signups: 120.000 (June 2013)
• Number of Tumblr Blogs: 168.9 mio (Jan 2014)
• Number of Tumblr Posts: 75 bio (Jan 2014)
• Per day: 113.6 (Jan 2014)
• Monthly Tumblr Visitors: around 200 mio (Jul 2013)
• Monthly Page Views: 5.187 bio (Jul 2013)
• Pct. of aged 13-19 who prefer Tumblr to other social
platforms in the U.S: 61% (Oct. 2013)
• Mobile app engagement growth 2012-2013: +251%
sources: cnn.com, tumblr.com, quantcast.com, forbes.com, mediabistro.com
25. 1. Look for ideal balancement between
user freedom and cleanness
2. Keep an eye on youngsters
3. Less emphasis on technology and
algorithms
4. Explore the no man’s land
5. Find new value in interstices
6. Fruition and engagement are not
the only content mantras
7. Low-Res retains its special flair
8. Cross-screen, cross-form wins
9. People may be re-fluxing in a less
rationally engaging, but more
emotionally involving user
experience
10.People may want to «make sense» to
other people, known and unknown