Presentation Deck

1. Suara Mas
Music Lover’s Hub
Sunday, October 18, 2020

2. Product Overview
•Problem:
Customers have difficulty finding and buying physical
albums of music they like
•Solution:
Provides an easy way to browse and buy physical
music albums

3. Traction Characteristics
• Redirect / funneling customers from SuaraMas’
social media accounts (Facebook, Instagram)
• Redirect / funneling customers from SuaraMas’
marketplace accounts (Tokopedia, Shopee,
Bukalapak)
• Search engines (Google, etc.)
• Offline funneling through physical store, name card,
mouth-to-mouth, etc.

4. Funding Requirements
15 Billions Rupiah (approx. USD 1 Million), breakdown:
• System Software: 500 Mio
• Music collection: 25.000+ items (5 Bio)
• Building/Office: (6 Bio)
• Manpower (3 Bio for 3 years): +1 Manager, +1
Developer, +1 Network Specialist, +1 Media
Specialist, +1 Admin
• Audio System: 300 Mio
• Operational Cost: 200 Mio (3 years)

5. Potential Market Size (1)
• Indonesian music market share ranks 18th in the world:
• Peringkat 18 Dunia, Nilai Pasar Musik Streaming di Indonesia
Tembus Rp2,1 Triliun
(https://teknologi.bisnis.com/read/20200708/84/1262980/peringkat-
18-dunia-nilai-pasar-musik-streaming-di-indonesia-tembus-rp21-
triliun)
• Music physical mediums, especially vinyl records
resurgence in past decades:
• Vinyl record sales surpass CDs for the first time since the 1980s
(https://edition.cnn.com/2020/09/13/tech/vinyl-records-cd-sales-
riaa/index.html)
• Meraup Untung dari Piringan Hitam di Tengah Pandemi
(https://m.medcom.id/amp/8N00DAdN-meraup-untung-dari-
piringan-hitam-di-tengah-pandemic)

6. Potential Market Size (2)
Note: US Music Maket as illustration

7. Target Customer
Target: Music lovers in general; especially:
• Collectors
• Hobbysts
• Fans
• Resellers
• Local labels
• Musicians

8. Competitors / Competitive advantage
• Competitors:
• websites: piringan-hitam.com, etc.
• sellers at marketplaces: tokopedia, shopee, bukalapak
• sellers at social medias: facebook, instagram
• Competitive advantages:
• Wide selections
• Easy communication (WhatsApp)
• Best prices
• Fast shipping
• Satisfaction guaranteed
• Loyalty program: discounts, vouchers, prime membership

9. Business Plan and Goal Image
• Business Plan:
• acquire members through loyalty programs: discounts,
prime members
• partnering with local labels for exclusive releases
• boost sales with referral program
• enable other sellers to sell on web (with certain
commision fees)
• Publishing music news from various sources
• Goal Image:
• To become a music hub for nation