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Media and Types of Communication Presented by: Anuj Shrestha
Overview Communication Media ◦ Physical media Examples of physical media ◦ Mechanical media Examples of mechanical media Types of communication ◦ Based on communication channels Verbal communication Non-verbal communication ◦ Based on style and purpose Formal communication Informal communication
Communication Media Communication ChannelsPhysical Mechanical Media Media
Physical media Person who is talking can be seen and heard by the audience Not only hear the messages but also to see body language and feel the climate Does not need to be two way channel Especially used when dealing with high concern messages - organizational change or down sizing
Examples of Physical media Large meetings, town hall meetings Department meetings (weekly meetings) Up close and personal (exclusive meetings) Viral communication or word of mouth
Large meetings Great symbolic value and should be used only at special occasions Excellent when a new vision or strategy, information about reorganization are to be presented
Weekly departmental meetings Communicate daily operative issues, exchange status reports and discuss problems Opportunity to build the big picture, prepare for change, create ownership of important strategies and goals
Up close and personal Form of meetings where, often, a senior manager meets with a “random” selection of employees to discuss and answer questions Used in specific projects or campaigns e.g. launching new strategies
Viral communication Marketing techniques that use pre-existing social networks to increase brand awareness (such as product sales) Can be delivered by word of mouth or enhanced by the network effects of the Internet May take the form of video clips, interactive flash games, ebooks, images, or text messages.
Mechanical Media Second of the two types of communication medium Written or electronic channels Used as archives for messages or for giving the big picture and a deeper knowledge
Examples of Mechanical media E-mail Weekly letters or newsletters Personal letters Billboards Magazines or papers Social media
E-mail Good channel for the daily communication to specific target groups Suitable mainly for up-to-date and “simple” messages where there is no risk of misunderstanding
Weekly letters Generally used by managers that have large groups of employees and who have difficulties in meeting all of them They can also contain summaries and status in tasks, projects or issues – yesterday, today and tomorrow
Personal letters At special occasions it can be justified to send a personal letter to employees in order to get attention to a specific issue Can be a letter with your personal commentary on an ongoing reorganization that affects many employees
Billboards One of the most forgotten types of communication media Good thing - Inform people who do not have computers and/or access to the internet
Magazines or papers Offers the opportunity to deepen a specific issue, explain context, describe consequences or tell a story Create a broad internal understanding of strategic messages
Social media Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques Supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)
Types of communication Types of communication Based on Based on style communication and purpose channelsVerbal Non-verbal Formal Informal Oral Written
Verbal Communication Communication is based on language An inseparable part of business communication Two types of verbal communication ◦ Oral Communication ◦ Written Communication
Oral communication Involves the exchange of ideas, opinions and information through verbal means Communication takes place orally Word communication (not written) Messages are exchanged between a communicator and a communicate
Oral communication(contd.) Oral communication could take a variety of forms or types, such as: ◦ Private discussions ◦ Conversations ◦ Oral instructions and orders ◦ Gossip ◦ Telephone conversation ◦ Formal meetings ◦ Informal meetings ◦ Interviews ◦ Oral presentations ◦ Conference/seminars
Written communication Message communicated in a written form Generally used when the audience is at a distance or when a permanency of record is needed.
Non-Verbal Communication Often referred to as body language Includes the overall body language of the person who is speaking, which will include the body posture, the hand gestures, and the overall body movements Facial expressions also play a major role Can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings
FormalCommunication Includes all the instances where communication has to occur in a set formal format Official conferences, meetings and written memos and corporate letters are used for this form of communication Straightforward, official and always precise and has a stringent and rigid tone to it
Informal Communication Includes instances of free and unrestrained communication between people who share a casual rapport with each other Does not have any rigid rules and guidelines Need not necessarily have boundaries of time, place or even subjects for that matter