ShopClues is an online marketplace headquartered in Gurgaon, India that was founded in Silicon Valley in 2011. It has over 7,500 brands and 75,000 sellers listed on its platform. ShopClues lists over 9 million products across 4,000 categories and ships to over 12,000 cities in India. However, it faces challenges from limited brand visibility compared to larger competitors in metro areas and intense competition restricting its market share growth.

1. Anil kaswan
Abhishek Dubey

2.  ShopClues.com is an online marketplace,
headquartered in Gurgaon, India. The
company was founded in the Silicon Valley,
USA in 2011
 ShopClues joined as 35th entrant in the
Indian e-commerce in 2011.
 Founder(s)- Sandeep Aggarwal, Sanjay Sethi
 CEO-Sanjay Sethi

4.  1. It has 7,500 plus national and international
brands.
 2.A large sellers base comprising of 75,000
plus sellers.
 3. It lists 9,000,000 products across 4000 plus
categories.
 4. Products are shipped to 12,000 plus cities.
 5. Great offering of EMI plans for price
sensitive customers
 6. Loyalty system in the form of Clues Bucks.

5.  1. Relatively less brand visibility in metros in
comparison to its strong competitors.
 2. Limited market share growth due to
intense competition

6.  1. Expansion to other countries
 2. Heavy promotion to capture the rising
affluent and internet savvy population in tier
2 and 3 cities.
 3. Expansion to other product categories like
fresh produce.
 4. Acquisition of ecommerce portal like
yepme or zovi to strengthen their
positioning.
 5. Sale of private labels.

7.  1.Increased competition from ecommerce
giants like amazon, flipkart etc
 2. Heavy discounts offered by offline stores
like BigBazaar etc.

8.  Shopclues | SWOT Analysis | USP &
Competitors | BrandGuide | MBA Skool-
Study.Learn.Share.. 2015. Shopclues | SWOT
Analysis | USP & Competitors | BrandGuide |
MBA Skool-Study.Learn.Share.. [ONLINE]