Here's looking at the numbers behind the brand Playboy. Prepared by the students of financial analysis at the MBA program of IE Business School, this presentation looks at the key financial ratios of the company.

1. Anurag Jaiswal
International MBA
IE Business School

2. Gross Margin = Gross profit/Net Sales
98.36
100.00 97.49
90.00
80.00
70.00
60.00
50.00
2009
2008
Performance Review – Playboy Enterprises Inc.

3. Cost of financing = Interest
expense/Sales
3.50 3.31
3.00 2.75
2.50
2.00
1.50
1.00
0.50
0.00
2009
2008
Performance Review – Playboy Enterprises Inc.

4. Cost of selling = Selling expense/Sales
0.984511222
0.985
0.98
0.975
0.97 0.970634858
0.964701036
0.965
0.96
0.955
0.95
FY-2007
FY-2008
FY- 2009
Performance Review – Playboy Enterprises Inc.

5. Cost of fixed assets = depreciation/fixed
assets
0.2
0.183471184
0.155598845
0.15
0.092950323
0.1
0.05
0
FY-2007
FY-2008
FY- 2009
Performance Review – Playboy Enterprises Inc.

6. Return on sales = Net Income/Sales
10.00%
0.27%
0.00%
-10.00% 2009 2008 2007
-20.00%
-21.33%
-30.00%
-40.00%
-50.00%
-60.00% -54.89%
Performance Review – Playboy Enterprises Inc.

7. Return on assets = Net Income/Assets
10.00% 0.21%
0.00%
-10.00% 2009 2008 2007
-20.00%
-30.00% -26.05%
-40.00%
-50.00%
-60.00%
-70.00% -63.24%
Performance Review – Playboy Enterprises Inc.

8. Short-term liquidity ratio = Current
assets/Current Liabilities
99.8242
100
95
90 86.2899542
85
80
75
FY 2009
FY 2008
Performance Review – Playboy Enterprises Inc.

9. Long-term debts ratio = Long term
debt/Assets
60 52.9
50
40 39.34
30
20
10
0
2009
2008
Performance Review – Playboy Enterprises Inc.

10. Receivables ratio = Receivables/Sales
60 52.9
50
40 39.34
30
20
10
0
2009
2008
Performance Review – Playboy Enterprises Inc.

11. Intangible assets = Intangible
assets/Assets
8.315212974
8.4
8.2
8
7.8
7.6
7.4
7.2 7.080776693
7
6.8
6.6
6.4
2009
2008
Performance Review – Playboy Enterprises Inc.