You wouldn’t build a house on a sand dune or construct walls from cardboard, yet many advertisers plan campaigns around flimsy data and flawed content. Join Anvil Media’s Paid Media Strategist, Brett Myers, as he guides you through the process of building a sturdy, successful marketing campaign from the foundation up, enabling you to raise the roof on your KPIs. Learn how to: - Build a campaign based on your business goals - Identify the most successful marketing channels based on your audience - Learn how to craft ads that highlight your brand’s value proposition and drive users to your campaign goal - Determine campaign budgets that allow room for growth and flexibility WHO: Brett Myers has never seen a digital marketing challenge he wasn’t eager to tackle head-on, and with a decade of experience in developing, building, and maintaining PPC campaigns across a multitude of industries (including OSU, Enjoy Life Foods, and eBags), he’s seen his fair share. Join Brett as he uncovers the core strategic principles needed to create digital marketing campaigns that not only meet but exceed your business goals.

1. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Foundation For Success
Building Better Digital Marketing Campaigns From The
Ground Up
Presented by:
Brett Myers
Paid Media Strategist
@paypercliche
@anvilmedia
www.anvilmedia.com

2. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.2

3. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
3

4. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
“I want to run a
Google Search
campaign!”
4

5. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
“I want to run a
Google Search
campaign!”
“I want to have
remarketing!”
5

6. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
“I want to run a
Google Search
campaign!”
“I want to have
remarketing!”
“I want to see
my products in
Shopping ads!”
6

7. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
“I want to run a
Google Search
campaign!”
“I want to have
remarketing!”
“I want to see
my products in
Shopping ads!”
“I want to try
LinkedIn ads!”
7

8. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
“I want a
house”
8

9. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.9

10. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.10

11. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
11

12. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
“What do you really want?”
12

13. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
13
“I want to run a
Google Search
campaign!”
“I want to have
remarketing!”
“I want to see
my products in
Shopping ads!”
“I want to try
LinkedIn ads!”

14. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
14
“I want to build
brand
awareness”
“I want to have
remarketing!”
“I want to see
my products in
Shopping ads!”
“I want to try
LinkedIn ads!”

15. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
15
“I want to build
brand
awareness”
“I want to drive
retail traffic.”
“I want to see
my products in
Shopping ads!”
“I want to try
LinkedIn ads!”

16. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
16
“I want to build
brand
awareness”
“I want to drive
retail traffic.”
“I want to
increase online
sales.”
“I want to try
LinkedIn ads!”

17. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
17
“I want to build
brand
awareness”
“I want to drive
retail traffic.”
“I want to
increase online
sales.”
“I want to
increase the
quality of leads.”

18. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
MARKETING OBJECTIVES
“I want a home that
friends & family will
visit.”
18

19. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
 A roof that doesn’t leak
 Sturdy walls
 Windows that let light in
 A welcoming front door
BUILDING A HOUSE
19

20. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
 Building a successful campaign is a lot like building a house.
20

21. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
 Building a successful campaign is a lot like building a house.
 There are several steps that must be followed in the correct
order.
21

22. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
 Building a successful campaign is a lot like building a house.
 There are several steps that must be followed in the correct
order.
 If you try to build a campaign from the top-down, it will collapse.
22

23. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
 Building a successful campaign is a lot like building a house.
 There are several steps that must be followed in the correct
order.
 If you try to build a campaign from the top-down, it will collapse.
23

24. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
24

25. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FOUNDATION
25

26. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Do not build a
campaign without
a foundation.
26

27. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FOUNDATION
The content with which you achieve your business goals.
27

28. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
“I want to
increase online
sales.”
BUSINESS GOALS
28

29. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Sandy sells seaside seashell jewelry.
Goal: Sandy wants to increase online sales.
29

30. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Sandy sells seaside seashell jewelry.
Goal: Sandy wants to increase online sales.
Method: “By taking consumers to my product pages.”
30

31. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Sandy sells seaside seashell jewelry.
Goal: Sandy wants to increase online sales.
Method: “By taking consumers to my product pages.”
Outcome: Getting visitors to product pages.
31

32. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Sandy sells seaside seashell jewelry.
Goal: Sandy wants to increase online sales.
Method: “By taking consumers to my product pages.”
Outcome: Getting visitors to product pages.
Getting visitors to purchase products online.
32

33. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Sandy sells seaside seashell jewelry.
Goal: Sandy wants to increase online sales.
Method: “By taking consumers to my product pages.”
By showing consumers they are receiving quality and
value from a reliable company.
Outcome: Getting visitors to product pages.
Getting visitors to purchase products online.
33

34. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Sandy sells seaside seashell jewelry.
Goal: Sandy wants to increase online sales.
Method: By showing consumers they are receiving
quality and value from a reliable company.
Outcome: Getting visitors to purchase products online.
Content: Presenting the consumer with a shopping
experience that exudes quality & value, while
building trust in her company.
34

35. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
“I want to
increase the
quality of leads.”
35

36. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Scott owns a slick software startup company.
Goal: Scott wants to increase quality leads to his site.
36

37. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Scott owns a slick software startup company.
Goal: Scott wants to increase quality leads to his site.
Method: “By offering a whitepaper on this emerging
technology.”
37

38. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Scott owns a slick software startup company.
Goal: Scott wants to increase quality leads to his site.
Method: “By offering a whitepaper on this emerging
technology.”
Outcome: Get people to download a PDF that tells
them about a new software.
38

39. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Scott owns a slick software startup company.
Goal: Scott wants to increase quality leads to his site.
Method: “By offering a whitepaper on this emerging
technology.”
Outcome: Get people to download a PDF that tells
them about a new software.
Getting a key decision-maker interested in learning
more about Scott’s software.
39

40. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Scott owns a slick software startup company.
Goal: Scott wants to increase quality leads to his site.
Method: “By offering a whitepaper on this emerging
technology.”
By showing decision-makers why his software will
improve the productivity of their business.
Outcome: Get people to download a PDF that tells
them about a new software.
Getting a key decision-maker interested in learning
more about Scott’s software.
40

41. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUSINESS GOALS
Business: Scott owns a slick software startup company.
Goal: Scott wants to increase quality leads to his site.
Method: By showing decision-makers why his software
will improve the productivity of their business.
Outcome: Getting key decision-makers interested in
learning more about Scott’s software.
Content: Presenting the potential client with data that
illustrates how and why Scott’s software will improve
their productivity.
41

42. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
STEP 1: FOUNDATION
Define the content by which you will
achieve your business goals.
42

43. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE WALLS
43

44. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE WALLS
How will your campaign best reach your audience?
44

45. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Do not assume you
know who your
target audience is.
45

46. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DEFINE YOUR AUDIENCE
Creating a campaign that captures your audience is like building a
“floorplan” for your house.
46

47. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DEFINE YOUR AUDIENCE
Trying to apply a one-size fits all campaign to your audience will
leave much of your audience out of reach.
47

48. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DEFINE YOUR AUDIENCE
A campaign reaching your full audience may look different, but
remember, you’re building this for them.
48

49. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DEFINE YOUR AUDIENCE
Ways to define your audience:
 Engage in customer research
49

50. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DEFINE YOUR AUDIENCE
Ways to define your audience:
 Engage in customer research
 Test smaller campaigns to gauge
reach & engagement.
50

51. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DEFINE YOUR AUDIENCE
Ways to define your audience:
 Engage in customer research
 Test smaller campaigns to gauge
reach & engagement.
 Start with what you know about
your current site visitors.
51

52. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FIND YOUR AUDIENCE
Ways to find your audience:
Consider…
52

53. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FIND YOUR AUDIENCE
Ways to find your audience:
Consider…
…how people use each platform.
53

54. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FIND YOUR AUDIENCE
Ways to find your audience:
Consider…
…how people use each platform.
…why people use each platform.
54

55. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FIND YOUR AUDIENCE
Ways to find your audience:
Consider…
…how people use each platform.
…why people use each platform.
…what incentives might pull a
user away from each platform.
55

56. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FIND YOUR AUDIENCE
Ways to find your audience:
Consider…
…how people use each platform.
…why people use each platform.
…what incentives might pull a
user away from each platform.
…the cost of advertising on each
platform.
56

57. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
FIND YOUR AUDIENCE
Ways to find your audience:
Consider…
…how people use each platform.
…why people use each platform.
…what incentives might pull a
user away from each platform.
…the cost of advertising on each
platform.
…what platform allows you to
best present your content?
57

58. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
STEP 1: FOUNDATION
Define the content by which you will
achieve your business goals.
STEP 2: THE WALLS
Build your campaign around your
audience and content.
58

59. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE WINDOWS
59

60. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE WINDOWS
How can your ads best present your brand/product?
60

61. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
ILLUMINATE YOUR BRAND
Ads are often the first impression someone may have of your brand.
Ads shed light on what you’re offering and are your first chance to
show a potential customer your ‘home’.
61

62. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
ILLUMINATE YOUR BRAND
Too many ad variations or too many messages can leave your
audience confused and disoriented.
Too few ads or too little information can leave your audience in the
dark or feeling ‘left out in the cold’.
62

63. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
ILLUMINATE YOUR BRAND
Ideally, your ads should be:
 Clear & transparent
63

64. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
ILLUMINATE YOUR BRAND
Ideally, your ads should be:
 Clear & transparent
 Intriguing/exciting
64

65. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
ILLUMINATE YOUR BRAND
Ideally, your ads should be:
 Clear & transparent
 Intriguing/exciting
 Not overly showy
65

66. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
ILLUMINATE YOUR BRAND
Ideally, your ads should be:
 Clear & transparent
 Intriguing/exciting
 Not overly showy
Show your audience who
you are and what you have
to offer.
66

67. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
ILLUMINATE YOUR BRAND
Ideally, your ads should be:
 Clear & transparent
 Intriguing/exciting
 Not overly showy
Show your audience who
you are and what you have
to offer.
Entice them to take action.
67

68. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE FRONT DOOR
68

69. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE FRONT DOOR
How will your ads invite your audience to take the next step?
69

70. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BE WELCOMING
The most important element of your ad is the call-to-action or CTA.
This encourages your audience to follow-through on their intrigue
and sets the expectation for what step they should take next.
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71. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BE WELCOMING
If your CTA is missing or confusing,
you’re losing an opportunity to
invite a potential customer into
your ‘home’.
Make sure the action they need to
take is clear and evident in the ad.
71

72. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BE WELCOMING
Just as you might offer a house guest a snack or beverage, don’t be
afraid to offer your audience additional incentives (i.e. discounts,
limited offers, promo codes, freebies) to make them feel more
welcome and special.
72

73. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
STEP 1: FOUNDATION
Define the content by which you will
achieve your business goals.
STEP 2: THE WALLS
Build your campaign around your
audience – not vice versa.
STEP 3: WINDOWS & DOORS
Create ads that illuminate your brand and
provide a clear course of action.
73

74. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE ROOF
74

75. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
THE ROOF
Your campaign budget.
75

76. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DETERMINE YOUR BUDGET
The roof of a home has many purposes. In addition to repelling
weather and keeping heat inside, the roof also lets the house
breathe.
76

77. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DETERMINE YOUR BUDGET
The roof of a home has many purposes. In addition to repelling
weather and keeping heat inside, the roof also lets the house
breathe.
Similarly, it is crucial to allow
your campaign to breathe and
have budget flexibility during
peak performance.
77

78. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DETERMINE YOUR BUDGET
The roof of a home has many purposes. In addition to repelling
weather and keeping heat inside, the roof also lets the house
breathe.
Similarly, it is crucial to allow
your campaign to breathe and
have budget flexibility during
peak performance.
To determine your budget:
 Start with your business goal. How many sales/leads would you consider a success?
78

79. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DETERMINE YOUR BUDGET
The roof of a home has many purposes. In addition to repelling
weather and keeping heat inside, the roof also lets the house
breathe.
Similarly, it is crucial to allow
your campaign to breathe and
have budget flexibility during
peak performance.
To determine your budget:
 Start with your business goal. How many sales/leads would you consider a success?
 Divide that number by the Avg. CVR (conversion rate) for your new site visitors.
79

80. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DETERMINE YOUR BUDGET
The roof of a home has many purposes. In addition to repelling
weather and keeping heat inside, the roof also lets the house
breathe.
Similarly, it is crucial to allow
your campaign to breathe and
have budget flexibility during
peak performance.
To determine your budget:
 Start with your business goal. How many sales/leads would you consider a success?
 Divide that number by the Avg. CVR (conversion rate) for your new site visitors.
 Multiply that number by the Avg. CPC or CPM of each channel (depending on purpose).
80

81. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DETERMINE YOUR BUDGET
The roof of a home has many purposes. In addition to repelling
weather and keeping heat inside, the roof also lets the house
breathe.
Similarly, it is crucial to allow
your campaign to breathe and
have budget flexibility during
peak performance.
To determine your budget:
 Start with your business goal. How many sales/leads would you consider a success?
 Divide that number by the Avg. CVR (conversion rate) for your new site visitors.
 Multiply that number by the Avg. CPC or CPM of each channel (depending on purpose).
(Desired converting visitors / Average CVR) * Average CPC = Your Campaign Budget
81

82. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
DETERMINE YOUR BUDGET
Another important aspect of roofs is that they have to grow with
the house. Adding a new wing to a home also requires expanding
the roof to cover it.
Similarly, as your campaign succeeds and grows, don’t be afraid to
RAISE THE ROOF on your campaign budget.
82

83. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
BUILDING A CAMPAIGN
STEP 1: FOUNDATION
Define the best vehicle by which you
can achieve your business goals.
STEP 2: THE WALLS
Build your campaign around your
audience – not vice versa.
STEP 3: WINDOWS & DOORS
Create ads that illuminate your brand and
provide a clear course of action.
STEP 4: THE ROOF
Let it breathe and be prepared to raise it.
83

84. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Starting from the ground
up allows you to:
BUILDING A CAMPAIGN
84

85. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Starting from the ground
up allows you to:
 Identify the best way to present
your product or service.
BUILDING A CAMPAIGN
85

86. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Starting from the ground
up allows you to:
 Identify the best way to present
your product or service.
 Identify your audience and the
best ways to reach them.
BUILDING A CAMPAIGN
86

87. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Starting from the ground
up allows you to:
 Identify the best way to present
your product or service.
 Identify your audience and the
best ways to reach them.
 Present your brand & offerings
in a way that encourages
desired actions.
BUILDING A CAMPAIGN
87

88. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Starting from the ground
up allows you to:
 Identify the best way to present
your product or service.
 Identify your audience and the
best ways to reach them.
 Present your brand & offerings
in a way that encourages
desired actions.
 Understand how to structure
your budget to meet your goals.
BUILDING A CAMPAIGN
88

89. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Starting from the ground
up allows you to:
 Identify the best way to present
your product or service.
 Identify your audience and the
best ways to reach them.
 Present your brand & offerings
in a way that encourages
desired actions.
 Understand how to structure
your budget to meet your goals.
BUILDING A CAMPAIGN
89
DON’T FORGET

90. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.90
CAMPAIGN
MAINTENANCE!

91. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Tweet @anvilmedia
or @paypercliche
with #AskAnvil
91

92. Measurable Marketing That Moves You // © 2018 - All information in this document is copyright protected and the property of Anvil Media Inc.
Thank you!
anvilmedia.com
Presented by:
Brett Myers
Paid Media Strategist
@paypercliche
@anvilmedia
www.anvilmedia.com