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The Knowns and Unknowns framework for Design Thinking

An introduction to the Knowns and Unknowns framework, its history and uses, with special enphasis on how to apply it for Design Thinking or problem solving.

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The Knowns and Unknowns framework for Design Thinking

  1. 1. KNOWNS UNKNOWNS & A framework for problem solving AJ Justo @uxreload www.uxreload.com
  2. 2. There are known knowns; there are things we know we know. We also know there are known unknowns; we know there are some things we do not know. But there are also unknown unknowns; the ones we don't know we don't know.
  3. 3. THINGS WE KNOW DON’T KNOW THAT WE KNOW THAT WE DON’T KNOW THAT WE KNOW THAT WE DON’T KNOW
  4. 4. CATEGORISING KNOWLEDGE KNOWLEDGE KNOWN UNKNOWN KNOWNS UNKNOWNS KNOWNS UNKNOWNS
  5. 5. IBN YAMIN The one who doesn't know, and doesn't know that he doesn't know... He will be eternally lost in his hopeless oblivion. ‫فریومدی‬ ‫یمین‬ ‫ابن‬
  6. 6. THE JOHARI WINDOW OPEN BLIND SPOT MY SECRETS UNKNOWN TO ALL KNOWN UNKNOWN KNOWN ME OTHERS UNKNOWN
  7. 7. NASA ?
  8. 8. SLAVOJ ŽIŽEK THE UNKNOWN KNOWNS are the most important for humanity.
  9. 9. DECISION MAKING RISK ANALYSIS SCIENTIFIC RESEARCH EPISTEMOLOGY
  10. 10. DATA ANALYSIS
  11. 11. PROBLEM SOLVING DESIGN THINKING &
  12. 12. KNOWN KNOWNS KNOWN UNKNOWNS UNKNOWN KNOWNS UNKNOWN UNKNOWNS analogies, lateral thinking build hypothesis, measure, iterate brainstorming, group sketching research, exploration
  13. 13. www.uxreload.com @uxreload

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