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Future of
mobility
The average speed
of a vehicle in London
during rush hour
is about 11 km/h.
The speed is exactly the same as a hundred yea...
Have we ended up the transport
system nobody wants?
- traffic jams
- emissions
- accidents
- uneconomical performance, low...
Silent
revolution is
here
Changing values, attitudes and behaviour
In welfare societies people
take surviving for granted
> Increased pursuit of life satisfaction and meaning
 Buying thing...
Private car
ownership
Trouble-free access
and good availability
of mobility
Sustainability
is imperative
Coal Gas Oil
Number of current fossil fuel reserves that should not
be used before 2050 if global warming is to stay below...
Hawkins, t., Singh, B., Majeau-Bettez, G., Hammer Strømman, A. (2013). Comparative Environmental Life Cycle Assessment
of ...
Health,
safety and
security
Liu, J., Han,Y.,Tang, X., Zhu, J., & Zhu,T. (2016). Estimating adult mortality attributable to PM2.5 exposure in China wit...
UITP (2017). PublicTransportTrends. Brussels: International Association of PublicTransport
______________
1.2 million peop...
90 percent accidents are due to
human errors but would you
allow a self-driving car to take
your child to school?
Passengers’ (n = 197) experiences on safety
and security in the robot bus compared to
the conventional bus
0 % 20 % 40 % 6...
Conclusion
Human well-being and good living
conditions of future generations can be
increased by the multi-modal mobility
services
 ...
A deep shift towards multi-modal
mobility services in society
is possible when people recognise
that their own, personal b...
Next steps
SERVICE DESIGN
ACCORDINGTOTHE
CUSTOMER SEGMENTS
Speed
Sustainability
Costs
Value based approach
to the mobility services
S...
Thank you
Dr.Arto O Salonen
Research Director
arto.salonen@metropolia.fi
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Future of Mobility

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OECD seminar in Helsinki 28 February 2017: Shared mobility, services, digitalisation and autonomous vehicles

Publié dans : Sciences
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Future of Mobility

  1. 1. Future of mobility
  2. 2. The average speed of a vehicle in London during rush hour is about 11 km/h. The speed is exactly the same as a hundred years ago with horses.
  3. 3. Have we ended up the transport system nobody wants? - traffic jams - emissions - accidents - uneconomical performance, low utilisation, inefficiency…
  4. 4. Silent revolution is here Changing values, attitudes and behaviour
  5. 5. In welfare societies people take surviving for granted > Increased pursuit of life satisfaction and meaning  Buying things make people worry  Nothing material is intrinsically valuable  Every purchase will go down in price over time Salonen, A. & Åhlberg, M. (2013). Towards sustainable society – From materialism to post-materialism. International Journal of Sustainable Society 5(4), 374-393. Welzel, C. & Inglehart, R. (2010). Agency, Values, and Well-Being: A Human Development Model. Social Indicators Research 97(1), 3-63. Inglehart, R. (2008). ChangingValues among Western Publics from 1970 to 2006. West European Politics, 31(1-2), 130-146. ____________
  6. 6. Private car ownership Trouble-free access and good availability of mobility
  7. 7. Sustainability is imperative
  8. 8. Coal Gas Oil Number of current fossil fuel reserves that should not be used before 2050 if global warming is to stay below the 2°C McGlade, C., & Ekins, P. (2015).The geographical distribution of fossil fuels unused when limiting global warming to 2 °C. Nature 517, 187–190. _____________
  9. 9. Hawkins, t., Singh, B., Majeau-Bettez, G., Hammer Strømman, A. (2013). Comparative Environmental Life Cycle Assessment of Conventional and ElectricVehicles. Journal of Industrial Ecology 17(1), 53–64 _____________ Need of life-cycle-thinking Electric vehicles pollute more than conventional vehicles if electricity is primarily produced from coal.
  10. 10. Health, safety and security
  11. 11. Liu, J., Han,Y.,Tang, X., Zhu, J., & Zhu,T. (2016). Estimating adult mortality attributable to PM2.5 exposure in China with assimilated PM2.5 concentrations based on a ground monitoring network. Science ofTheTotal Environment, 568, 1253–1262 _____________ 1.37 million premature mortalities due to air pollutants in China 2013 > stroke > ischemic heart disease > lung cancer > chronic obstructive pulmonary disease
  12. 12. UITP (2017). PublicTransportTrends. Brussels: International Association of PublicTransport ______________ 1.2 million people around the world die each year in car-related deaths.
  13. 13. 90 percent accidents are due to human errors but would you allow a self-driving car to take your child to school?
  14. 14. Passengers’ (n = 197) experiences on safety and security in the robot bus compared to the conventional bus 0 % 20 % 40 % 60 % 80 % 100 % Personal security Traffic safety worse equal better Salonen et al. (forthcoming). Passengers´ assessments about safety and security in the driverless robot bus.
  15. 15. Conclusion
  16. 16. Human well-being and good living conditions of future generations can be increased by the multi-modal mobility services  city bikes  car-sharing  collective transport (run by government and private companies), including self-driving shared vehicles
  17. 17. A deep shift towards multi-modal mobility services in society is possible when people recognise that their own, personal benefits can be combined with the ecological and social benefits.
  18. 18. Next steps
  19. 19. SERVICE DESIGN ACCORDINGTOTHE CUSTOMER SEGMENTS Speed Sustainability Costs Value based approach to the mobility services Salonen, A., Fredriksson, L., Järvinen, S., Korteniemi, P. & Danielsson, J. (2014). Sustainable consumption in Finland – the phenomenon, consumer profiles and future scenarios. International Journal of Marketing Studies 6(4), 59-82. Salonen, A., Danielsson, J. Fredriksson, L., Järvinen, S., Korteniemi, P., Soininen, H. & Toivola, T. (2015). Seuraamustietoinen kuluttaminen arvoteoreettisessa tarkastelussa. Kulutustutkimus.Nyt 9(1), 3-29. Please see www.theinformedconsumer.fi for additional information SELF-TRANSCENDENCE CONSERVATION SELF-ENHANCEMENT OPENNESS TO CHANGE
  20. 20. Thank you Dr.Arto O Salonen Research Director arto.salonen@metropolia.fi

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