Smartphones, smart watches, laptops, connected cars, smart homes and wearables. The Internet of Things is arriving, and with it, some big challenges. Yes, the “things” are connected but they’re not communicating in a way that realizes the full potential of the IoT. In this webcast, Brian Mulloy explores how to design and develop apps that work harmoniously with other apps as a system of systems. Learn about “big apps”—emergent systems that enable apps on multiple devices to work together—and how they are a design metaphor for creating holistic, consistent experiences across multiple devices. Discover how looping big apps into big data creates a compelling adaptive platform for the IoT. Join to discuss: - the potential of the IoT, realized through an adaptive cycle of analysis, prediction, and action, at scale - how to go from today’s single-device apps to multi-device big apps - the role big data will play in a virtuous app development cycle - what the IoT means for your industry Download podcast: http://bit.ly/ZWWwTv

1. Big Apps, Big Data, and Why
"Connected Things" are not the IoT
Brian Mulloy
@landlessness
September 25, 2014

2. Today’s speaker
Brian Mulloy
Apigee

3. Apigee social channels
© 2014 Apigee Confidential – All Rights Reserved
3
YouTube
http://youtube.com/apigee
Slideshare
http://slideshare.com/apigee

4. Tire Sensor and Smartphone
© 2014 Apigee Confidential – All Rights Reserved 4

5. Tire Sensor and Air Compressor
AIR
$1
© 2014 Apigee Confidential – All Rights Reserved 5

6. Laptop, Glasses, Smartwatch and Smartphone
© 2014 Apigee Confidential – All Rights Reserved

7. Laptop, Glasses, Smartwatch and Smartphone
© 2014 Apigee Confidential – All Rights Reserved

8. Unconnected versus
Hyper-connected?
8

9. Or Something Deeper?
9

10. What are the dumb questions?
© 2014 Apigee Confidential – All Rights Reserved
10

11. What's the diameter of the Internet of
Things?
11

13. How do we make it smaller?
13

14. How the diameter of the social web gets smaller
© 2014 Apigee Confidential – All Rights Reserved 14

15. APIs + Delegated Auth
=
Recombinant Devices

16. From Connected Things to IoT
AIR
$1
AIR
$
1
© 2014 Apigee Confidential – All Rights Reserved 16

17. Metcalfe’s Law
Value = O(n2)

18. Developers are the key
18
User Developer
Device
APIs
IoT
apps
API team Backend

19. Connected Cars
Wearables
Internet Of Things
Tablets
Smartphones
PCs
Connected TVs
20,000,000
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015E 2016E 2017E 2018E
Number Of Devices In Use Globally (In Thousands)
Source: BI Intelligence Es mates
The Internet Of Everything

20. Too many devices, too few developers
Connected devices Software developers
• 2013: 6 billion
• 2018: 20 billion
• 333% increase
Source: Business Insider Intelligence - The
Internet Of Everything: 2014
© 2014 Apigee Confidential – All Rights Reserved
• 2013: 18 million
• 2019: 26 million
• 45% increase
Source: Evans Data Corporation - Global
Developer Population and Demographic Study
2013

21. MISSING:
34 million software developers
21

22. IoT systems are a complex combination of
web, app and embedded systems

23. 23
Things language
Internet languages

24. The promise: everything is connected

25. The reality: unnerving

26. Today:
26
• Multiple experiences
• Multiple apps
• Multiple developers
• Multiple devices

27. Things go from bad …
app app app app

28. … to worse
cloud
app app app app app app app
72
7722
app

29. Tomorrow:
29
• One experience
• One big app
• One ecosystem
• Multiple devices

30. Multiple devices
app app app app app app
app
72

31. One experience
app app app app app app
app
72
One Experience

32. One big app
app app app app app app
app
72
One experience
One big app

33. (Powered by APIs)
app app app app app app
app
72
One experience
One big app
(Powered by APIs)

34. Nike insight on IoT

35. From Nike FuelBand…
© 2014 Apigee Confidential – All Rights Reserved
35
Exclusive: Nike fires majority of
FuelBand team, will stop making
wearable hardware
“Nike is gearing up to shutter its wearable hardware
efforts, and the sportswear company this week fired
the majority of the team responsible for the
development of its FuelBand fitness tracker”
-CNET
April 18, 2014

36. …To Nike Fuel Lab
© 2014 Apigee Confidential – All Rights Reserved
36
FIRST LOOK AT THE NIKE+ FUEL
LAB IN SAN FRANCISCO
“Today, Nike opens its Nike+ Fuel Lab in San
Francisco, a collaborative work and testing space in
the city's SOMA neighborhood designed for selected
partner companies to develop products that
integrate the NikeFuel system for tracking and
measuring activity.
Nike plans to publish the Nike+ API, making it
available to any developer who has a relevant product
idea using the NikeFuel currency.”
-Fast Company
April 10, 2014

37. Nike’s ecosystem
© 2014 Apigee Confidential – All Rights Reserved
37
Fuel Lab
developer
Athlete
Nike+
APIs
New
hardware
apps
Nike
API team
Nike+
systems

38. Nike triumphantly
enters the IoT
ecosystem
Photo credit:
https://www.flickr.com/photos/xerones/4102033601

39. APIs
Big apps Big data
Adaptive
platform
Improve
Connect
Scale
Learn

40. © 2014 Apigee Confidential – All Rights Reserved
Check out:
http://www.zettajs.org/
Follow on Twitter:
@zettajs
Check out:
http://www.zettajs.org/
Follow on Twitter:
@zettajs

41. Join:
IoT Craft
Join:
Google Group
IoT Craft
Google Group
© 2014 Apigee Confidential – All Rights Reserved 41

42. Today’s speaker
Brian Mulloy
Apigee

43. Thank you
Sept. 25, 2014
Please Follow
@zettajs
Brian Mulloy
@landlessness