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How to Turn APIs into "A Profit Increase"

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New research shows that API intensity is associated with higher profitability. As both “code” and “contract,” they can be a powerful way to create and capture value—but to achieve material business impact, you need to weave vision, strategy, and a strong go-to-market together.

Attend this session to:
• Understand the potential of APIs to drive profit based on new, first-of-its kind research
• Learn how others have built robust strategies for making the most of APIs
• Take home tips and tricks for evangelizing their potential value to your organization

Publié dans : Technologie
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How to Turn APIs into "A Profit Increase"

  1. 1. ©2016 Apigee Corp. All Rights Reserved. How to Turn APIs into “A Profit Increase” Bryan Kirschner Dan Sandiford Apigee Fresh Gravity
  2. 2. ©2016 Apigee Corp. All Rights Reserved. “The future is already here — it's just not very evenly distributed.” - William Gibson 2
  3. 3. ©2016 Apigee Corp. All Rights Reserved. 3
  4. 4. ©2016 Apigee Corp. All Rights Reserved. 4
  5. 5. ©2016 Apigee Corp. All Rights Reserved. 5
  6. 6. ©2016 Apigee Corp. All Rights Reserved. 6Source: The Center for Global Enterprise
  7. 7. ©2016 Apigee Corp. All Rights Reserved. 7 $4.3T Source: The Center for Global Enterprise
  8. 8. ©2016 Apigee Corp. All Rights Reserved. 8 $4.3T Source: The Center for Global Enterprise “On our way to building the operating system for live entertainment, we’ve grown our API from a million dollar business to a bllion dollar business.” CTO, TicketMaster
  9. 9. ©2016 Apigee Corp. All Rights Reserved. 9 $4.3T Source: The Center for Global Enterprise “We look to wrap an API around our stores. More than 100 apps are using our in-store photo prints APIs. More than 800,000 people have connected a fitness account to our rewards program. Developer Evangelist, Walgreens
  10. 10. ©2016 Apigee Corp. All Rights Reserved. 10 $4.3T Source: The Center for Global Enterprise “More and more my [B2B] customers want solutions, not monolithic products: some of their stuff, some of our stuff, even some of our competitors’ stuff. I want to be there wherever, whenever there is an opportunity.” VP, McKesson
  11. 11. ©2016 Apigee Corp. All Rights Reserved. Operating revenue (index: first quarter with API traffic = 100) All companies normed to quarter 0 = first quarter with API traffic Source: Benzell, Lagarda, Van Alstyne (2016) “The Role of APIs in Firm Performance” http://ssrn.com/abstract=2843326 Operating revenue 95% confidence interval for significant change
  12. 12. ©2016 Apigee Corp. All Rights Reserved. [Dan’s Slides] 12
  13. 13. Thank you

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