Apigee CEO Chet Kapoor and four great keynote speakers and "CDOs" (Carole McCluskey (Outerwall), Michael Redding (Accenture), Abhi Ingle (AT&T), Aneesh Chopra (Former CTO - USA)) kicked off I ♥ APIs, Apigee’s first user and industry conference in inspiring fashion describing how every business is a digital business and how Chief Digital Officers (whether they have CDO as title on their business card or not) are leading enterprise innovation and transforming physical value networks with digital value networks.
6. • Putting an API around the store
• Revenues: 6x more sales from multichannel customers
• Engagement: >1 presecription refills per
second through the mobile app
• Innovation: Apply award for “best retail
mobile app” 2013
7. • Global productivity improvements for
architecture to inventory management
• Speed: >25 apps in <1 year
• Cost savings: Millions of dollars
in a few projects
13. Apps
Apps are where
behavior happens
APIs
APIs drive behavior by
delivering data to apps
Digital Platform
Big Data
Big Data is understanding
behavior at scale
16. Driving internal success
Drives both
Simplifies
complexity well
Manages across depts well
Passionate
Has a strong network of
innovators
Flexible/Adaptable
Communicates a clear vision
Bias for Action
Broad range of experience
Comfortable with uncertainty
Focused
Charismatic
Willing to take risks
Tech Savvy
Collaborative
Is intellectually curious
Drives neither
Drives market success
17. The key traits of the highly successful Digital
leader
Tech savvy, risk taker and intellectual curiosity
Leads across functions
Communicates a vision
Adapts quickly
18. Every business is a Digital Business
Every business needs a Digital Platform
Every business has a Chief Digital Officer
20. Creating a Better Everyday
Carole McCluskey
Chief Technology Officer
Outerwall, Inc.
21. Outerwall Background
•
Founded as Coinstar in 1991
•
Name changed to Outerwall in July 2013 – the
company behind Redbox, Coinstar and ecoATM
•
~64,000 kiosks*
•
~2,900 employees*, including more than 1,900 field
service employees throughout U.S. and
internationally
•
$2.2B revenue in FY2012
•
Kiosks in United States, United Kingdom, Ireland
and Canada
22. Vision
Our vision for Outerwall is to be a leader in the retail
industry by delivering inventive products and services
that create a better everyday for consumers and bring
value to retailers, investors and employees.
23.
24. Outerwall = LOB‟s + Retail Partners + Consumers
•
•
•
•
•
Automated and Unattended Retail without Boundaries
Platforming for Acceleration
Extensions and Adjacencies Driving Growth
Data and Insights Driving Consumer and Partner Engagement
Leverage
27. Advent of the Digital Business
In-store music
Spotify, iTunes
28. Advent of the Digital Business
Piles of magazines
Digital Content Feeds
29. Advent of the Digital Business
Doctor‟s Office Visit
Real-time Health
monitoring through
wearable devices
30. Advent of the Digital Business
Repair machines after
they break
Machines alerting that
they need preventative
maintenance
31. Connected Everything
Social continues to
There will be using sensors
Cars are areabout 15 billion
Biologistsgetting smarter:
India there were
explode,connected an
devicescars have 100
Luxurybest growingby 2015,
to find Unique ID programme
will biometrically enroll
estimated 40 billion
and around units each with
processingfor billion by up
conditions 1.4 grain, social to
1.2B
network million 2012.
2020. Indian inlines of
over 100usersresidents.
monitoring 1 million plots
software in each car.
and receiving 2 million data
points per week.
32. The New Digital Stack
Apps & Services
Analytics
Social / Collaboration
Mobile Dashboard
Platforms
Data
Connected Devices
42. My Story on the American Dream
Family Roots
Dad and his elder brother
pursue higher ed following
President Johnson‟s 1965
Immigration Reforms
e-Panchayat Initiative
“…leapfrog…stages of
government service
delivery…going straight
to the 21st.” – Pres.
Obama
43. Boosting Productivity is the Key to Growth
MIT Study finds
“data-driven
decision-making”
boosts
productivity 5-6%
Publicly-influenced
sectors comprise
20+% of GDP
Source: U.S. Bureau of Economic Analysis; U.S. Bureau of Labor Statistics; “Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance?”, Prof. Erik Brynjolfsson; McKinsey Global Institute analysis
Notes (1): Excludes sectors with contributions with an absolute value of less than 0.015%. Numbers may not sum due to rounding.
44. Lever #1: Open Government Data
Comm
Health
Govt
Spending
HHS
(Growing)
Catalog of
Liberated Data
Med/Scie
nce Data
Blue
Button
Cons
Product
Info
Source: USNews, iTriage
Provider
Directory
& Qual
45. Lever #2: Acting as “Impatient” Convener
Veterans Job Bank
New tool launched to ensure job listings
find veterans; currently accesses 800K+
“tagged” listings courtesy of 750+
employers and 33+ “tagging” partners
NRD.gov API
Twilio developer
Tony Webster
builds an “App for
Heroes”
46. Lever #3: Prizes, Challenges, Competitions
Team (in spare time) wins
competition (Jan,„10) by
building more accessible
Federal Register after
posted on data.gov
Source: www.federalregister.gov; www.innovationmovement.org; www.wested.org ; www.whitehouse.gov
Inspires AOTUS
(March, „10) to designate
team as lead designers;
extends service through
API
47. Coda ~ Attracting Top Talent
“Where can
I find food
& water?”
"I just am glad
someone is listening
and to know I'm not
alone."
Source: Katie Stanton
"I see people trapped
under a building and
they are alive at this
location! Send Help!"
Editor's Notes
500+ Enterprises 20% of Fortune 10050% of top 100 global brands50% of top retailersAcquisitions in 2012UsergridInstaOpsWAC100+ digital strategy workshops
SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
Picture of digital business
SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
Digital Leaders drive key metrics significantly better than Digital Dabbler.Leaders were 78% faster on Efficiency and Time to Market (more details on this) – what does efficiency and time to market meanLeaders had 50% customers satisfaction vs. 13% for laggards (more details on this) – customer satisfaction was measured how ?Leaders saw a significant increase in revenue (65 vs. 13%).The Bars show expectations for a “big impact from digital in the next 12 months” that will ALSO “increase a lot” over the next five years for each KPI – specifically among companies that:A. strongly outperformed their competitors on each are in the past 12 months ANDB. picked the KPI as one of their top three for digital impact in the futureThe point: these are all successful, strong performers on efficiency, satisfaction, and revenue looking backward, and they identify these KPIs as top areas for digital to impact going forward—but only the Competitors have really connected digital to driving a big, increasing impact on each metric going forward.
SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
STORY:We asked executives to assess the most senior person at their company responsible for digital transformation (or whatever they called digital transformation at their company) on whether a list of traits described this person very well or very poorly.What you see is the relationship between above average on a trait with two measures of success: On the Y axis, internal success, respondents’ view of how effective the person has been leading transformation at the company;And on the X axis, market success, how strong the company’s capabilities are today to deploy apps, operate APIs, and use data analytics.The traits in the top right are associated with being highly successful on both: perceived as a strong leader and succeeding at building strong digital capabilities for the company. Keys: simplifying complexity in order to chart a clear way forward; managing across departments because every function has a role getting done what is needed to transform the business; adaptability to change; and a strong network of innovators because no one can know everything – it’s about bringing the best knowledge to bear.None of these traits are “bad” to have – but over-relying on those in bottom left points to the likelihood of being less than highly successful.SOURCE: Survey of 321 executives in large companies (>$500M USD revenue/yr), 1/3 in IT, 1/3 in Marketing, 1/3 in other functions (e.g., strategy, finance, product). Sept/Oct 2013. Via Web, English only, 75% US, balance India, UK. [Respondents recruited via industry panels]
SOURCE: Survey of 321 executives in large companies (>$500M USD revenue/yr), 1/3 in IT, 1/3 in Marketing, 1/3 in other functions (e.g., strategy, finance, product). Sept/Oct 2013. Via Web, English only, 75% US, balance India, UK. [Respondents recruited via industry panels]Has experience managing across departments.If this person has an IT background she should have experience successfully working with marketing, product development and other key roles. If this person comes a non-IT background, she should have experience working closely with IT and understanding IT’s work flow and priorities. Has a strong network of business and technology innovators.This person is plugged into a community of business and technology innovators, by participating in conferences, forums and building personal networks of experts and innovators.Can simplify complexity and communicate a vision. This person has experience communicating complicated ideas to various audiences (from the most technically inclined to the least) and understands the specific transformation need at your company.Will adapt quickly and flexibly to the market, internal needs, and performance results.This person understands that all planning, strategy, and decision making must be dynamic, and responsive to market demands, internal capacity, and on-going project metrics.
SOURCE: Survey of 200 executives in large companies (>$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
Need to add one slide per keynote after this one.
Automated & Unattended Retail w/out boundaries – digital channels, new retail services, and digital services are available through automated retail – this is exciting and allows us to bring new products to market, innovate and work with retail partners Platforming – we are creating technical standards (apps, data, processes) that can be used within existing Lines of Business and new businessesExtensions – this is where API’s play a huge part in what we are doing – this is RedboxInstand by Verizon – the ability to take our existing business and make parts of it available through new channelsData – we have great relationships with our consumers and our retail partners – engaging in a personally relevant way with them is critical to driving a strong business – a business that isn’t always about building brand new things, but figuring out how to get the things we already built to the right person at the right time in the right wayLeverage – all of these things drive leverage in the business
Digital Transformation is built upon the convergence of Devices, Cloud Platforms, Apps, Data & Analytics, Social Collaboration tools, into one integrated Digital Enterprise stack.APIs are the glue that stick the different components together by providing a standard way for non-standard systems to communicate.We believe that the Mobile Dashboard is the driving force behind the Digital Transformation, as it is the end-user access point and control center and it enables our clients to unlock the value of the new Digital Enterprise stack.
Our open and collaborative approach empowers our ecosystem and creates unique personal, digital and mobile experiences. Traditionally closed, most carriers have been slow to open their networks for external innovation, missing opportunities to make their network sticky and bring richer, more efficient experiences to their consumers. By opening our platforms with APIs, we’re eliminating a developer’s need to recreate the wheel for new functionality and we allow developers to focus on their specific expertise, ultimately building really cool apps.
Notes: From Arroya deck
Street Savings:AT&T APIs used: SMS, Payment # of transactions (production): Over 61k in August.The company’s products use SMS to send text message offers that customers can redeem through merchants’ credit card terminals and point-of-sales (POS) systems. The SMBs purchase the service from Street Savings via the AT&T Payment API.Speaktoit Assistant:AT&T APIs used: Speech # of transactions (production): Over 96k in August.Speaktoit Assistant is a virtual buddy for an Android mobile device that uses natural language technology to answer questions, find information, launch apps and connect with various web services.Privus Mobile/ ID You LLC:AT&T APIs used: Advertising # of transactions (production): Over 1M in August.Smartphone apps from Privus Mobile tap into one of the nation’s most accurate phone number databases to tell users who’s calling or texting you. Privus utilizes the AT&T Advertising API to monetize the free version of their CallerID app.
Street Savings:AT&T APIs used: SMS, Payment # of transactions (production): Over 61k in August.The company’s products use SMS to send text message offers that customers can redeem through merchants’ credit card terminals and point-of-sales (POS) systems. The SMBs purchase the service from Street Savings via the AT&T Payment API.Speaktoit Assistant:AT&T APIs used: Speech # of transactions (production): Over 96k in August.Speaktoit Assistant is a virtual buddy for an Android mobile device that uses natural language technology to answer questions, find information, launch apps and connect with various web services, including Google, Facebook, Twitter, Foursquare, Evernote.Privus Mobile/ ID You LLC:AT&T APIs used: Advertising # of transactions (production): Over 1M in August.Smartphone apps from Privus Mobile tap into one of the nation’s most accurate phone number databases to tell users who’s calling or texting you. Privus utilizes the AT&T Advertising API to monetize the free version of their CallerID app.