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Mapping out your API Strategy - 4.20.11 Webinar slides

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These are the slides for Apigee's API Workshop webinar "Mapping out your API strategy" by @sramji and @landlessness

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Mapping out your API Strategy - 4.20.11 Webinar slides

  1. 1. Mapping out your API Strategy<br />4.20.11 @ 11:05 PST<br />VOIP or Dial-in (see chat)<br />Brian Mulloy@landlessness<br />Sam Ramji@sramji<br />
  2. 2. Welcome to our first webinar.<br />
  3. 3. @landlessness<br />@sramji<br />
  4. 4. “Rapid API” Workshop Webinar Series <br />Today: Mapping out your API Strategy <br />10 Patterns in Successful API Programs<br />Pragmatic REST: API Design Fu<br />API Tech & Roadmap Considerations<br />Driving API Adoption<br />
  5. 5. Part 1: Mapping out your API Strategy<br />
  6. 6.
  7. 7. You need a strategy for the explosion in consumption. <br />
  8. 8.
  9. 9.
  10. 10. Do business in the customer’s full context.<br />
  11. 11.
  12. 12. Align your investments with your customers.<br />
  13. 13. Example iPadapp<br />
  14. 14. What About Android?<br />
  15. 15. And LinkedIn?<br />
  16. 16. And Another Partner?<br />
  17. 17. And Another Product?<br />
  18. 18. Resources Required<br />
  19. 19. The Big Bet of Yesterday<br />
  20. 20. Many Bets of Today<br />
  21. 21. How to Do It All?<br />
  22. 22. API Initiatives<br />
  23. 23. Internal<br />
  24. 24. Partners<br />
  25. 25. Open<br />
  26. 26. Enterprise API Engine<br />
  27. 27. API Value Chain<br />App<br />User<br />API<br />Team<br />World of<br />APIs<br />App<br />Store<br />Internal<br />Systems<br />App<br />Developer<br />API<br />App<br />
  28. 28. “<br />John Musser<br />Programmable Web<br />
  29. 29. But how?<br />
  30. 30. Let’s break it down<br />
  31. 31. Establish Target Segments<br />Engage Developer Channel<br />Set Industry Goal<br />
  32. 32. target segments<br />An API should extend your core business<br />into a new part of the market<br />
  33. 33. target segments<br />Your core business already has <br />key performance indicators<br />
  34. 34. target segments<br />So apply your KPIs to the new market segment you’re targeting with your APIs<br />
  35. 35. target segments<br />What is the market impact you need to create in order to succeed as a business?<br />
  36. 36. target segments<br />What does the targetsegment need that it is not getting from you today?<br />
  37. 37. target segments<br />The answer will be the foundation of your API strategy.<br />
  38. 38. developer channel<br />In most cases the channel for your API will be developers, but what do they need?<br />
  39. 39. developer channel<br />A profit motive.<br />
  40. 40. developer channel<br />Here are the leading profit models for developers today<br />
  41. 41. developer channel<br />App sales<br />
  42. 42. developer channel<br />In-app purchases<br />
  43. 43. developer channel<br />Affiliate royalty<br />
  44. 44. developer channel<br />Your advertising spend<br />
  45. 45. developer channel<br />Market awareness of their offering<br />
  46. 46. industry goal<br />If you don’t know where you’re going, you definitely won’t get there<br />
  47. 47. industry goal<br />Partnerships and platform businesses are very different things.<br />
  48. 48. industry goal<br />Partnerships are formed to serve a known set of entities<br />
  49. 49. industry goal<br />A partner API should be traceable to each partner’s relationship<br />
  50. 50. industry goal<br />And support end-to-end business processes<br />
  51. 51. industry goal<br />A platform exists to create massive and unpredictable opportunities<br />
  52. 52. industry goal<br />All your technology, support, and community decisions will be about surviving the scale of adoption<br />
  53. 53. That’s the strategy dimension.<br />
  54. 54. The execution dimension is what you already know.<br />
  55. 55. Planning.<br />Management.<br />Organization.<br />
  56. 56. Putting all this in context gives us a map for our API strategy <br />
  57. 57.
  58. 58. In summary<br />Open, Partner, or Internal?<br />Align Execution with Strategy (try 9 boxing)<br />
  59. 59. Next Time<br />Mapping out your API Strategy<br />10 Patterns in Successful API Programs<br />Pragmatic REST: API Design Fu<br />API Tech & Roadmap Considerations<br />Driving API Adoption<br />
  60. 60. THANK YOU<br />Questions and ideas to:<br />@landlessness<br />@sramji<br />@apigee<br />

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