Internal marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience . https://www.apnamba.com/

1. INTERNAL MARKETING
The goal of internal marketing is to align every aspect of a
company's internal operations to ensure they are as capable as possible of
providing value to customers.
PRESENTATION BY ApnaMBA

2. INTERNAL MARKETING
Internal Marketing is an ongoing process that occurs strictly within a company or organization whereby the functional
process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying
customer experience .
INTERNAL MARKETING
The goal of internal marketing is to
align every aspect of a
company's internal operations to
ensure they are as capable as possible
of providing value to customers.
MOTIVATION
QUALITY TRAINING
Quality is critical to satisfying your customers and retaining their
loyalty so they continue to buy from you in the future.
QUALITY
The management of motivation is therefore a critical element of success in any
business; with an increase in productivity, an organization can achieve higher
levels of output.
MOTIVATION
Training is fruitful to both employers and employees of an organization. An
employee will become more efficient and productive if he is trained well.
TRAINING

3. ESTEEM NEEDS
SOCIAL
NEED
SELF
ACTUALIZATION
SAFETY NEEDS
PHYSIOLOGICAL NEEDS
INTERNAL MARKETING
MOTIVATION
Motivation is the driving force within individuals that
impels them to action. Motivation is the activation or
energization of goal-oriented behavior. Motivation may
be intrinsic or extrinsic. The term is generally used for
humans but, theoretically, it can also be used to describe
the causes for animal behavior as well.
IF RECOGNIZED, EMPLOYEES WOULD …
Be more
motivated
78%
Work harder
65%
Stay with the
company
51%

4. Define
As your organization prepares a training program, it’s
important to ask the following questions: Who? What? When?
Where? Why? How? Knowing the answers to these questions
will provide the focus and clarity that you need.
Practice
One reason many trainers fail is because they are
unprepared and forget to practice. Without
practice you don’t have an idea of how your
material comes off to others.
Confirm
Once you have completed the training, how do you know if the
trainees understand the materials? One such way to evaluate this
is to give a written exam.
STEP
01
STEP
02
STEP
06
STEP
05
STEP
04
STEP
03
Any training professional knows that it takes time to prepare.
Some leading experts say it can take between five and 10 hours of
preparation time for every one hour of training time.
Prepare
Whatever forms of presentation you choose to use,
ensure you keep the target audience in mind and
the various ways each trainee may learn best.
Deliver
By implementing a quality audit system, you can
hone in on your training needs, your performance
as a trainer, and the success of your trainees.
Audit
INTERNAL MARKETING
TRAINING

5. AUDIENCE
In marketing and advertising, it is a
particular group of consumers
within the predetermined target
market, identified as the targets or
recipients for a particular
advertisement or message.
BUDGET
Budget is generally part of
marketing plan and crucial part of
the marketing process. It includes all
promotional costs like advertising
and public relations, employing
staff, office costs and other
expenses included for marketing
ENGAGEMENT
Engagement marketing is the use of
strategic, resourceful content to
engage people, and create
meaningful interactions over time.
MEASUREMENT
Measurement is the assignment of a
number to a characteristic of an
object or event, which can be
compared with other objects or
events. The scope and application of
a measurement is dependent on the
context and discipline.
WHY IS QUALITY IMPORTANT ?
Managing quality is crucial for small businesses. Quality products help to maintain customer satisfaction and
loyalty and reduce the risk and cost of replacing faulty goods.
INTERNAL MARKETING
QUALITY
Quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. Quality has no
specific meaning unless related to a specific function and/or object.

6. Internal marketing is focused on proper internal relation between people at all levels of an organization. Therefore, a service-oriented and customer-
oriented approach will be promoted between the employees in contact with customers.
THE ROLE OF INTERNAL MARKETING
Management of change is a systematic way
to deal with change within an organization
in order to effectively deal with the change
and to capitalize on change opportunities.
MANAGEMENT OF
CHANGE
BUILDING
CORPORATE IMAGE
STRATEGIC
INTERNAL
MARKETING
Corporate image, or reputation,
describes the manner in which a
company, its activities, and its products
or services are perceived by outsiders.
When creating an internal marketing strategy,
you must create messages that will resonate
with your employees and cause them to want
to help you meet specific business goals.
INTERNAL MARKETING

7. THAN
K
YOU