This document provides insights from market basket analysis of a café that sells food, liquor, tobacco, and merchandise. It finds that sales are highest on weekends and lowest on Tuesdays. Certain events like cricket matches and holidays significantly increase sales volumes. Sales increase at night when more expensive items are purchased. The top selling combos include ice cream/cool shake, fries with panini, Red Bull with sambuca. While most food and liquor sales decrease with higher prices, some food items see increased volume. The analysis identifies opportunities to increase Tuesday sales and focus marketing during peak sales periods.

1. FORE School Of Management
Apoorv Parmar
Kushaang Deswal
Team
Mafias In Training

2. • Provide insights
• We have carefully watched trends in data.
• Menu Items
• We have adopted Market Basket Analysis technique to see which items sell well together
together
• Price vs. volume quadrants
• We have first classified products for which price change has happened in more than one
one bills.
• After which we have compared the quantity sold for respective item for each set Price over a
over a period of time.
Objectives

3. It is a café which sells multi-cuisine food items along with liquor and tobacco products.
It also sells merchandise items.
Some of the patterns which we have considered especially for our insights and
suggestions are:
 Days of peak Sales.
 Duration of peak Sales.
 Combination of products which sell well together.
 Price elasticity, which is not significant between price and Sales Amount. Although,
Although, correlation between Total Sales Amount and Quantity is : 0.99996
Summary

5. INSIGHTS Higher Sales on weekends in terms of Quantity.
Lowest Sales on Tuesday. We may launch
certain schemes or offers on Tuesday to
increase the Sales.
Focus on marketing on Monday,
Wednesday and Thursday.
BUSINESS VALUE

6. Peak Sales ( Volume and Value) Noticed On :
3rd April, 2010 : IPL Match Chennai vs. Rajasthan
31st December, 2010 : New Year Eve
14th Feb,2011 : Valentine’s Day
30th March, 2011 : India vs Pakistan, Cricket World
Cup
• Focus on western occasions,
sports.
• Cricket Matches, festive occasions
draw huge audience, a price rise
does not impact volumes much.
Business Value:

7. • Sales increases at night, so do the
selling of comparatively expensive
items.
• At 9pm, we see a dip in sales volume which
means most probably the café has a happy
hours scheme which ends at 9pm.
BUSINESS VALUE

8. The top Combo options are as follows:
1. Ice Cream and Cool Shake.
2. French Fries with B.M.T Panini
3. Red Bull with Sambuca
4. Nirvana Hookah Single with Mineral
Water.
5. Maggie with Sambuca
6. Bun Maska and Chai with Masala cutting
chai.

9. Price vs Volume Quadrant
• Dots in Green suggests which are the products for which volume sold increases with
price increase.
• Dots in Red suggests which are the products for which volume sold decreases with
price increase.

10. Price vs Sales Quadrant
• Sale of liquor products decrease dramatically due to increase in price.
• Sales of Food and beverages majorly decrease due to price increase.
• Some food items do see a positive change in volume sales due to price increase which have been
highlighted on the left.

11. THANK YOU