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Nuovi modelli di business per la ristorazione (SINNOVA 2014)

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Il 2014 si è proclamato come l’anno della consacrazione delle aziende che offrono servizi inerenti al food online, continuando il trend iniziato esattamente 6 mesi fa, a dicembre 2013, con l’acquisizione di GoPago da parte di Amazon. Il 2014 si sta dimostrando importante non solo per la crescita del numero di start-up che si affacciano al food online, ma anche, e soprattutto, per i risultati conseguiti dai colossi che operano già da diversi anni in questo mercato.

Ma cosa determina il successo di queste aziende e come il loro successo può essere un’occasione imperdibile per le attività di ristorazione, anche in Italia?

Durante Sinnova14 abbiamo approfondito questa tematica e abbiamo presentato APPEATIT come soluzione innovativa per il business della ristorazione.

Publié dans : Alimentation
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Nuovi modelli di business per la ristorazione (SINNOVA 2014)

  1. 1. www.appeatit.com Nuovi modelli di business per la ristorazione Damiano Congedo - CEO damiano.congedo@appeatit.com
  2. 2. visione RICERCHE ACQUISTI CONDIVISIONE STARE CONNESSI
  3. 3. comportamento CERCA INFORMAZIONI per mangiare in viaggio ROVA NUOVI POSTI O MENU 83% studio effettuato da possiede uno smartphone CERCA INFORMAZIONI su informazioni geolocalizzate CONCLUDE UN ACQUISTO o contatta un’azienda.
  4. 4. possiede uno smartphone CONCLUDE UN ACQUISTO o contata un azienda. CERCA INFORMAZIONI per mangiare in viaggio PROVA NUOVI POSTI O MENU grazie all’ADV mobile. PRENOTA IN UN RISTORANTE 83% 46% 35% smartphone e ristorazione
  5. 5. casi di successo $ 1,3 Mld $ 2,44 Mld $ 140 Mln $ 2,6 Mld 29.000 12.000 12.000 31.000 EXIT ristoranti convenzionati
  6. 6. lo scenario attuale 16% HA LA POSSIBILITÀ DI PRENOTARE DEI SITI NON È OTTIMIZZATO PER IL MOBILE DEI RISTORANTI INDIPENDENTI NON HA APP MOBILE! 35% 48% 95%
  7. 7. le cause PAGINA WEB OTTIMIZZATA RICEZIONE ORDINI APP MOBILE POSIZIONAMENTO WEB CANALI SOCIALI MOLTO ALTRO
  8. 8. le start-up food DELIVERY TAKEAWAY PRENOTAZIONE SCONTISTICA GESTIONE COSTI RICERCA BUSINESSCOMPLEMENTARIETÀ vantaggi € €
  9. 9. APPEATIT www.appeatit.com The new lunchbreak experience!
  10. 10. problema
  11. 11. soluzione
  12. 12. demo www.appeatit.comwww.appeatit.com appEatIT - Enjoy Your LunchappEatIT - Enjoy Your Lunch
  13. 13. demo www.appeatit.comwww.appeatit.com appEatIT - Enjoy Your LunchappEatIT - Enjoy Your Lunch
  14. 14. demo www.appeatit.comwww.appeatit.com appEatIT - Enjoy Your LunchappEatIT - Enjoy Your Lunch
  15. 15. demo www.appeatit.comwww.appeatit.com appEatIT - Enjoy Your LunchappEatIT - Enjoy Your Lunch
  16. 16. demo www.appeatit.comwww.appeatit.com appEatIT - Enjoy Your LunchappEatIT - Enjoy Your Lunch
  17. 17. buon appetito Una pausa pranzo più rilassante è alla tua portata!
  18. 18. vantaggi senza APPEATIT con
  19. 19. modello di business
  20. 20. modello di business sales fee
  21. 21. gestione SOFTWARE HOSPITALITY
  22. 22. la nostra storia test prototipo fine programma di accelerazione 2013 2014 GIU. SET. DIC. MAG. ospiti LUISS ENLABS investimento programma di accelerazione € € 500 PRANZI SERVITI
  23. 23. team TEAM Damiano Congedo CEO Federico Biccheddu CTO Matteo Vacca UX Manager Enrico Giancaterina CFO Marco Clemenza CCO Maurizio Carmignani Marketing Strategist Raffaele Larry Loscialpo Business Development ADVISORS INVESTOR MEDIA E RICONOSCIMENTI
  24. 24. 50% DEVELOPMENT MARKETING 37% G&A 13% entra in APPEATIT 100 mt 200 mt 300 mt investimento richiesto 125K €
  25. 25. In collaborazione con Buon appetito segui appeatit su: +39 340 28 73 011 damiano.congedo@appeatit.com www.appeatit.com

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