Developing Apps for the Barnes & Nobile Nook

•

1 like•289 views

Axway Appcelerator

Ted Patrick of Barnes and Noble shows how to use Titanium

Technology Business

Opening
New

Doors
for
You

The
Developer
Opportunity

with
Barnes
&
Noble

World’s
2M+
unique
1,300+
retail

largest
>tles
sold
each
outlets
in

bookstore
year
50
states

4

Most

advanced

eReading

plaMorm

World’s
largest
2M+
eBooks

eBookstore

eBook
store

6

Tablet PC Projections (All Tablets)
Market

Millions Units

opportunity
is

US Market for eReaders (e-Ink)
Estimated, Millions of Users

exploding
85.5

71.3

57

38

32.2

25.3

15.5
18.9

10.7

2010
2011
2012
2013
2014

Source:
Analyst
Reports

7
(ci>ng
Barclays
Capital
projec>ons)

June

25%
2011

Barnes
&
Noble

is
quickly
gaining

market

share

June

2009

8

Rave
reviews!

Excellent.
Flash
web
browsing,
Best
e-‐ink

CNET
6/22/2010

downloads,
games,
reader.

email,
it’s
all
here.
CNET,
6/1/2011

Engadget,
4/25/11

Sets
a
new
bar

for
eReaders.

Forrester
Research
analyst
blog

pos>ng,
4/25/11

9

Passionate

Voracious

Proliﬁc

Social

10

Showing
you
the
money

2M+
“Working
with
the
B&N
Nook

Top-‐selling

apps
gross

$100K

Developer
Team
has
been
a

downloads
wonderful
experience
and

just
weeks
amazing
income
opportunity.”

Drawing

aher
Darren
Murtha,
CEO,
Murtha
Design
Inc.

Pad

in
ﬁrst
30

launch
days

“Sales
have
been
very
good
compared

to
other
stores.

A
lot
of
other
stores
we

Aces

Jewel

get
buried
in
thousands
(or
hundreds
of

Hunt
thousands)
of
apps,
many
of
them
poorly

built....which
makes
discoverability
very

Pocket

diﬃcult
while
causing
casual
customers
to

Ant
be
disappointed
and
apprehensive
because

of
bad
experiences
with
poor
sohware.”

Aces

Keith
Pichelman,
Co-‐founder
and

Bubble

CEO,
Concrete
So>ware,
Inc.

Popper

12

Building
momentum

300+
apps
5-‐star
reviews
App
experience

integrated
into

product

Epicurious

“Great
app!
Easy
to
use

and
worth
the
price.”

My-‐Cast
Weather
Radar

“Convenient.
Great
app.”

QuickOﬃce
Pro

“Wow,
I
love
it!!”

13

Become
a

Sign
up

Download
SDK

Apply
to
qualify

Let’s
change
the

future
of
reading

together

15

CommunicaZon

ProducZvity

EducaZon

Kids

Media

Games

Types
of

apps

Food
and
Wine

Health
and
Fitness

Shopping

Fashion

Home
and
Garden

Travel

16

Beneﬁts

Deploy
your
apps

Market
and
sell
to

quickly
with
our
tools

millions
of
customers

and
resources

17

Unmatched
Our
doors
are

visibility
and
exposure

open

to
you

18

Get
Coding:

hnps://nookdeveloper.barnesandnoble.com

Get
Social:

@NOOKDeveloper

Let’s
change
the

future
of
reading

together

Sign
up
now!

19

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