Amazon Web Services pioneered cloud computing in 2008. Since then, we’ve learned a lot about what enterprises have done to meaningfully adopt the cloud to benefit their businesses. This session will present a pattern that has emerged, organizationally and architecturally, in enterprises who are using the cloud to meet their business objectives. With practical guidance, and insight into how AWS and our partners can help you deliver results, attendees will gain an actionable model for accelerating their organization’s success. Stephen Orban, Global Head of Enterprise Strategy, Amazon Web Services

1. Enterprise IT in the Cloud
How to accelerate your business
and be an IT Hero
@stephenorban

2. A personal history in technology
Various
leadership
positions
CTO & Co-founder
Head of
Enterprise
Strategy
CIO
2001-2008
2008-2012
2012-2014
2014-current

3. Amazon.com’s Journey

4. Two Pizza Teams

5. Bias for Action

6. Service Oriented Architecture

7. Working Backwards

8. Long Term Focus

9. Amazon’s Leadership Principles
1. Customer Obsession
2. Ownership
3. Invent and Simplify
4. Are Right, A Lot
5. Hire and Develop the Best
6. Insist on the Highest Standards
7. Think Big
8. Bias for Action
9. Frugality
10. Learn and Be Curious
11. Earn Trust
12. Dive Deep
13. Have Backbone; Disagree and Commit
14. Deliver Results

10. What if you could devote 30% more of
your resources to your customers?

11. IT Map - Traditional IT
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Desktop Support, Device
Management, Telephony,
IT Support
Information Security, CISO Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Business Applications
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure
VP Infrastructure
Servers, Storage, Networking, Databases, Data Warehousing, Data
Centers

12. IT Map - Traditional IT
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Desktop Support, Device
Management, Telephony,
IT Support
Information Security, CISO Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Business Applications
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure
VP Infrastructure
Servers, Storage, Networking, Databases, Data Warehousing, Data
Centers

13. IT Map - Traditional IT with AWS
Information Security, CISO
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Business Applications
CTO/VP Applications
AWS Elastic Beanstalk,
AWS Lambda, Amazon SQS,
Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory
Service, IAM, AWS Service Catalog
Infrastructure
VP Infrastructure

14. IT Map - Traditional IT with AWS
Information Security, CISO
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Business Applications
CTO/VP Applications
AWS Elastic Beanstalk,
AWS Lambda, Amazon SQS,
Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory
Service, IAM, AWS Service Catalog
Infrastructure
VP Infrastructure

15. Enterprise Customers

16. Public Sector

17. IT Map - A Cloud-First Tomorrow
Information Security, CISO
Business Applications
CTO/VP Applications
DevOps
VP DevOps
+30%
added to
your
business
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
AWS Elastic Beanstalk,
AWS Lambda, Amazon SQS, Amazon
SNS, Amazon Mobile Analytics,
Amazon CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC,
Amazon Direct Connect, Directory Service, IAM, AWS
Service Catalog
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace

18. It’s a Journey

19. Each journey is unique, but here’s what we see
along the way…
Executive
Sponsorship
Experiment
Educate Staff
Making it Real
Cloud Center of
Excellence
Hybrid
Adoption
Cloud-First
Standard
11st
Engage
Partners

20. Provide Executive Support
Path of least resistance
Don’t bet the farm
Deal with internal politics
Can start anywhere
CEO
11st

21. Align on the Outcome
CEO
Competitive advantage
Save money
CIO
Business alignment
Move faster, more efficiency
CFO
Improved cash flow
Save money
CMO
Respond to market changes
More experimentation, better analytics
CISO Visibility, auditability, control
CRO
Get more products to market
Move faster, more efficiency
Priority AWS Value
Experience
Pace of Innovation
Service Depth & Breadth
Pricing Philosophy
Ecosystem
Global
11st

22. Each journey is unique, but here’s what we see
along the way…
Educate Staff Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners

23. Cloud Skill Demand 11st
%ofmatchingjobpostings
0
20%
10%
Jan '06
Job Trends from
indeed.com
Amazon Web Services
Jan ‘15
1.7M
Unfilled cloud jobs in 2012
7M
projected jobs in three years
Internal champions
= faster adoption

24. Educate Staff
Online videos
and labs
Instructor-led
courses
11st
Business Decision Makers Technical Staff
Learn the efficiency, agility, and
innovation or the cloud
Determine migration strategies
Design available and secure applications
Develop applications using scripts and SDKs
Scale and automate implementations
AWS Essentials -
Business & Technical

25. Each journey is unique, but here’s what we see
along the way…
Experiment
Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners

26. Experiment
Mobile
Apps
CorporateApps
Virtual
Desktops
Websites

27. 11st
Experiment

28. Each journey is unique, but here’s what we see
along the way…
Engage Partners
Executive
Sponsorship
Experiment
Educate Staff
Making it Real

29. APN Premier Consulting Partners 11st

30. APN Technology Partners 11st

31. What types of projects
are companies using
the AWS Marketplace
for?
Development & Testing 59%
Web Applications 57%
File storage 37%
Backup/Archive 26%
Big Data Analytics 15%
Media Sharing/Streaming 11%
Browse the AWS Marketplace 11st
*Results based on a survey of US-based AWS Marketplace customers in Q1 of 2015

32. Each journey is unique, but here’s what we see
along the way…
Cloud Center of Excellence
Executive
Sponsorship
Experiment
Educate Staff
Making it Real

33. Create a Center of Excellence
Cloud best practices
Customer Service Oriented
Automate everything
Enable
App
Teams
Infrastructure
Teams
Example tenets:
11st

34. Center of Excellence 11st
Business
Apps

35. Consider TCO 11st

36. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Monthly predictable peak

37. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Traditional capacity planning

38. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Elastic Capacity

39. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25
~75% Savings

40. Each journey is unique, but here’s what we see
along the way…
Hybrid Adoption
Executive
Sponsorship
Experiment
Educate Staff
Making it Real

41. Implementing Hybrid 11st
Business
Apps

42. Each journey is unique, but here’s what we see
along the way…
Cloud-first Standard
11stExecutive
Sponsorship
Experiment
Educate Staff
Making it Real

43. Cloud-First 11st
Business
Apps

44. Enterprises ISVs
“Friends don’t let friends
build data centers.”
Charles Phillips, CEO, Infor
11st
Cloud-First

45. 11 Regions
29 Availability Zones
53 Edge Locations
Data Center Migrations
Data CenterAWS Region
11st

46. Thank you!
@stephenorban