2. Problem: cabs in 2019 Swaziland
Most use aging and inefficient technology
● Radio dispatch, no 2-way communication
● Most common car, toyota corrola = 14mpg
Hailing is done by hand or phone
● No GPS coordination between client/driver
● Significant fare-seeking or dead time
3. Problem:
Taxi monopolies reduce quality of service
Medallions are expensive and
drivers underpaid
Medallions cost R500k
Drivers make R31k
No incentive/accountability
For drivers/clients
4. Solution: Kwhik Concept
● A fast & effective on demand car service
● Market: Anybody with a car, drivers licence
and a taxi licence
● Convenience of a car in Mbabane, Manzini,
Ezulwini and Matsapha
● Latest consumer web & device technology
● Automate dispatch for significantly shorter
wait times
● Optimized fleets and incented drivers
● The “NetJets of car services
5. How it works
1-Click Car Service
Must be a registered user
To use the service
Drivers must go through a
training course
Not hailed from the street
So no medallion licences
are required since clients
are service members and
use
digital hail
Guaranteed pick-up
(unlike a yellow-cab)
Mobile app will match
client and driver
6. Key differentiators
1-click hailing
“Pick up here in 5 mins” Respectable clientele
Memebers only 1-click hailing Fast response time
Luxury automobiles High-tech Solution Great drivers
Logistical web Software ” Easier than calling
Mercedes, BMW... Geo-aware auto dispatch Rate your trip “feature”
7. Operating Principles
● Luxury service on-demand
● Modern and fuel-efficient fleet
● Customer focused, computer
coordinated
● The best end-user experience
possible
● Statistically optimized response
time
● Pre-paid, cashless billing system
● In-app wallet
● Profitable by design
11. User benefits
● Cabs don’t guarantee pickup, can take 45 minutes
● Cabs ain’t as safe or clean as limos
● Car services require 1-3 hours notice
● Car services transfers average E200 + tax
● Kwhik will be faster (average 3 minute wait-time)
● Kwhik will be safer (Registered & monitored drivers)
● Kwhik will be cheaper than a taxicab
13. Technology
Mobile phones +
intelligent scheduling
Payment/Utilization/Reputa
tion Tracking
Patent system design
Apps for iphone, Androids, Web
apps
Operations research for route
optimization
14. Demand forecasting
Cars hover in statistically optimized positions
Minimize expected pickup time given hour of week
weather/traffic conditions
17. Target Cities
Focus on Mbabane, Manzini,
Matsapha, Ezulwini
Expand to South Africa,
Mozambique, Namibia, and
other African Countries
80%
This will cover 80% of African
Market
18. Looking forward: Potential Outcomes
Best case scenario:
Becomes one of the
market leaders
E500M in yearly revenue
Realistic success scenario:
Gets 5% of the top 5 African
Cities. Generates E2-5M per
year profit.
Worst case scenario:
Remains a car hailing
service in SD. Time saver
for SD based clients.
19. Looking forward: Location-based services
Extend infrastructure to other
on-demand services apps
(Delivery, none-critical
medical, government use
E100M
Industry size
Growing to E100M industry by
2021
22. Future optimization
Pay premium for on-demand
service
“Get here now” costs more
than “tomorrow @5pm
Discounted rates on Sun-Tues
multi hour bookings
More accurate GPS
Technology
Cheaper cars by buying used Less expensive hybrid vehicles
23. Slogans
Go-to Market
Marketing Ideas
“Fall into the drive”
“The day belongs to you”
Become the ubiquitous
affordable mode of
transport
Free to use to everyone
Kombis and mini buses are the only most
recognized brand
24. Traction: Progress to Date
● kwhik.com reserved
● SMS number verification setup
● Swaziland LLC + Trademark filed
● iPhone + Playstore Dev account registered
● 5 employees + 10 Drivers recruited
● 3 investors signed
● NEXT: Submit Apps to Apple store and Google playstore, raise a few thousands, small office in
Mbabane
