Coveted Customer Experience: How to over-deliver on what residents care about most

AppFolio
AppFolioVP Marketing à AppFolio
1 2022 © AppFolio, Inc. Confidential
Coveted Customer Experience:
How to
over-deliver on
what residents
care about most
Presented by: Jay Baer
Date: March 15, 2022
2 2022 © AppFolio, Inc. Confidential
We’ll monitor the chat throughout this session to
answer your questions and respond to comments
To ask a question at any time, please use the
built-in Zoom Q&A and chat windows
Before we
get started
3 2022 © AppFolio, Inc. Confidential
Hall of Fame Speaker, New York Times best-selling author,
internet pioneer, entrepreneur, and the most inspirational expert
on marketing, customer experience, and customer service
Jay Baer
Presenter
Hi! I’m Jay Baer
Coveted Customer Experience: How to over-deliver on what residents care about most
The
EXPECTATION
EQUATION:
“Customer experience” is the
difference between what
residents think will happen,
and what actually occurs
Coveted Customer Experience: How to over-deliver on what residents care about most
Coveted Customer Experience: How to over-deliver on what residents care about most
Exceeds expectations so
much that low price and
operational perfection
are not required
Coveted
Customer
Experience
Coveted Customer Experience: How to over-deliver on what residents care about most
COVETED
CUSTOMER
EXPERIENCE
THINK SMALL
to create
Think small.
Think small.
Think small.
Coveted Customer Experience: How to over-deliver on what residents care about most
Speed is now interpreted as caring
Coveted Customer Experience: How to over-deliver on what residents care about most
205
DAYS
205
DAYS
Coveted Customer Experience: How to over-deliver on what residents care about most
Within 90 days,
how can you be
15% faster?
Coveted Customer Experience: How to over-deliver on what residents care about most
You must close the “uncertainty gap”
Coveted Customer Experience: How to over-deliver on what residents care about most
Within 90 days,
how can you be
15% more clear?
“ Text “CCX” to 66866
Coveted Customer Experience: How to over-deliver on what residents care about most
EMPATHY
=
the ability to understand
and share the feelings
of another person
Coveted Customer Experience: How to over-deliver on what residents care about most
Coveted Customer Experience: How to over-deliver on what residents care about most
Empathy doesn’t require exceptional effort
Within 90 days,
how can you be
15% more kind?
Coveted Customer Experience: How to over-deliver on what residents care about most
Design
Your 9
Think small(er)
1
2
3
1
2
3
1
2
3
Exceeds expectations so
much that low price and
operational perfection
are not required
Coveted
Customer
Experience
Coveted Customer Experience: How to over-deliver on what residents care about most
Coveted Customer Experience: How to over-deliver on what residents care about most
Coveted Customer Experience: How to over-deliver on what residents care about most
“ Text “CCX” to 66866
JayBaer.com
5 2022 © AppFolio, Inc. Confidential
Q&A
6 2022 © AppFolio, Inc. Confidential
6 2022 © AppFolio, Inc. Confidential
Deliver a great
experience
Keep books &
report results
Operate & optimize
your properties
Market & lease
successfully
Increase team
productivity
Manage & grow
your business
Remarkable
service
Exceptional
ease-of-use
Groundbreaking
innovation
Insights you
can rely on
Unified system architecture
Real-time, accurate data
Better decision-making
Built for
scale
Performance Insights
Workflow Management
Enhanced control & access
Revenue Management
AI-powered
automation
Powerful
integrations
Unparalleled
mobility
Anywhere, anytime,
on many devices
Smart Leasing
Smart Maintenance
Smart Accounting
A deeper, richer API
Seamless user experience
Marketing, Smart Home & more
One powerful
platform
7 2022 © AppFolio, Inc. Confidential
Want to learn more
about how AppFolio
can help your team
focus on the work
that matters?
Poll
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the tide
How to turn challenge into opportunity
by reimagining real estate workplaces
AppFolio Wave Summit | April 12, 2022 | 100% Free
Keynote speaker
Steve Cadigan
Register today!
9 2022 © AppFolio, Inc. Confidential
Source: Ullamcorper Vehicula Dolor Pharetra Dapibus
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Coveted Customer Experience: How to over-deliver on what residents care about most

  • 1. 1 2022 © AppFolio, Inc. Confidential Coveted Customer Experience: How to over-deliver on what residents care about most Presented by: Jay Baer Date: March 15, 2022
  • 2. 2 2022 © AppFolio, Inc. Confidential We’ll monitor the chat throughout this session to answer your questions and respond to comments To ask a question at any time, please use the built-in Zoom Q&A and chat windows Before we get started
  • 3. 3 2022 © AppFolio, Inc. Confidential Hall of Fame Speaker, New York Times best-selling author, internet pioneer, entrepreneur, and the most inspirational expert on marketing, customer experience, and customer service Jay Baer Presenter
  • 6. The EXPECTATION EQUATION: “Customer experience” is the difference between what residents think will happen, and what actually occurs
  • 9. Exceeds expectations so much that low price and operational perfection are not required Coveted Customer Experience
  • 16. Speed is now interpreted as caring
  • 21. Within 90 days, how can you be 15% faster?
  • 23. You must close the “uncertainty gap”
  • 25. Within 90 days, how can you be 15% more clear?
  • 26. “ Text “CCX” to 66866
  • 28. EMPATHY = the ability to understand and share the feelings of another person
  • 31. Empathy doesn’t require exceptional effort
  • 32. Within 90 days, how can you be 15% more kind?
  • 36. Exceeds expectations so much that low price and operational perfection are not required Coveted Customer Experience
  • 40. “ Text “CCX” to 66866 JayBaer.com
  • 41. 5 2022 © AppFolio, Inc. Confidential Q&A
  • 42. 6 2022 © AppFolio, Inc. Confidential 6 2022 © AppFolio, Inc. Confidential Deliver a great experience Keep books & report results Operate & optimize your properties Market & lease successfully Increase team productivity Manage & grow your business Remarkable service Exceptional ease-of-use Groundbreaking innovation Insights you can rely on Unified system architecture Real-time, accurate data Better decision-making Built for scale Performance Insights Workflow Management Enhanced control & access Revenue Management AI-powered automation Powerful integrations Unparalleled mobility Anywhere, anytime, on many devices Smart Leasing Smart Maintenance Smart Accounting A deeper, richer API Seamless user experience Marketing, Smart Home & more One powerful platform
  • 43. 7 2022 © AppFolio, Inc. Confidential Want to learn more about how AppFolio can help your team focus on the work that matters? Poll
  • 44. Turn the tide How to turn challenge into opportunity by reimagining real estate workplaces AppFolio Wave Summit | April 12, 2022 | 100% Free Keynote speaker Steve Cadigan Register today!
  • 45. 9 2022 © AppFolio, Inc. Confidential Source: Ullamcorper Vehicula Dolor Pharetra Dapibus Enjoy lunch on AppFolio If you registered and attended via Zoom, check your email for a redemption code