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The Future of Leasing Is Here!

Nat Kunes
Director, Product Management

AppFolio, Inc.
AppFolio
Web-Based Property Management Software
Complete Solution Includes:

• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Marketing
• Website
• Payment processing
• Online applications
• Resident Screening

So You Run A More Successful Business
The Future
Current Process
Fielding Calls
Showing The Unit
I’ll Be Back!
Application
Poll
Do You Take The Majority Of Applications Online?
A) Yes
B) No
Lease
How Long Did It Take?

One Week?
Longer?
What Drives Change?
Technology Enablers - Internet
Technology Enablers - Mobile
Technology Enablers – Remote Security
Technology Enablers – Self Service
Modern Leasing
Marketing – Measuring Effectiveness
Lots Of Options…
Poll
What marketing source is most effective for you?
A) Craigslist
B) Free Sites (Zillow, Trulia, ApartmentList, etc.)
C) Paid Sites (Rentals.com, Apartments.com, etc)
D) Agent Referrals

E) Signs
Prospecting
Showings In The Future
Showings In The Future
Rental Applications
Screening & Risk Reduction
Lease On The Spot
Security Deposit
Impact

30 Min From Showing To Signing

Savings Exercise:
$1000 / 30 days = $33 a day
7 days = $233 a unit
300 units = $70,000 a year!
Poll
What is your average days vacant?
A) 1 day
B) 2-3 days
C) 4-5 days
D) 6-7 days

E) 7+ days
E-Sign Regulations
Online Acceptance
Real-Life Example

San Francisco
3 People
600 Units
Steps To Take

1) Start modernizing one area (eg marketing)
2) Nail it then scale it
3) Move onto next area
Thank You!

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The Future Of Leasing Is Here | Webinar with Nat Kunes (Property Management Industry)