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Talking points: Simple and Beautiful UI People expect personalized experience (from household phone to personal phone) Touchscreens become standard entry forms Regular updates are the norm
Talking points: 2014 embedded navigation looks like 2007 Symbian UX is completely non-intuitive, beautiful, personalized
Talking points: Connected, familiar UX
Cons: Not integrated into car, no sensor integration, no use of all car monitors, no dead reckoning, app-switching concept not working in car
Talking points: Pros: Safety (hand-free, car UX), Access to sensors, reliability (e.g. works offline), integration into safety systems (e.g. breaking, lights) Cons: unfamiliar UX, not always connected, no update technology, not in sync with #1 personal device (phone) Summary: Pros are system, Cons are fixable and point a future to how an ideal system will look like
Talking points: Leveraging car data and car specific parameters to deliver charging data and also consider personalized driving style (not easily possible from Smartphone)
Smartphone is great for pedestrian navigation and destination entry / search Embedded unit is very convenient to operate during driving Think Experience: Getting to destination holistically, not only to the parking spot, but bridge the gaps with pedestrian navigation Best UX for each usecase (in-car while driving: embedded; on-the-go or while parked: smartphone)
Talking points: Current cars already have a multitude of sensors (Semi)autonomous cars will have even more sensors Currently sensors have limited ‘see-ahead’ capabilities Sending this sensor data to the Cloud will allow other cars to ‘know’ what to expect
Cameras can detect curb-side parking spots and free spaces in paid parking Cars can notify the cloud once they leave a parking spot Cloud calculates where are free parking spots and guides vehicles accordingly
Cars detect lane-markings Send data to the Cloud about lanes and update sends data back within minutes to all other cars
Cars scan the road for conditions (e.g. slippery, bad surface, etc.) Report goes to the Cloud TrueDelta updates all other cars in vicinity to e.g. break, warn drivers to drive cauitously
Embedded has it’s strengths and is here to stay Sensors and the sharing of this data with the cloud will be a key ingredient for future embedded navigation Navigation / Map data will be much more tightly integrated into safety systems in the future Mobile is especially for first, last mile, destination entry and trip planning very relevant and needs to integrate seamlessly
Telematics Update: You think your phone is smart - your car is smarter
TELEMATICS UPDATE MUNICH:
SO YOU THINK YOUR PHONE IS SMART?
WAIT UNTIL YOU SEE YOUR CAR!
6th November 2014