Download our free eBook > https://ap.pn/2GOJqS9 Life sciences organizations are making the shift to a more customer-focused business model to respond to pressures from consumers. At the same time, they are gaining great benefit from this approach. In our consumer driven society, the demand for pharmaceutical organizations to meet patient demands is at an all time high. New trends have emerged in the industry to account for this shift, including power to the patient, sick-care to well-care, and personalized medicine. See how patient engagement drives benefits for life sciences and pharma. Download the eBook > https://ap.pn/2GOJqS9

1. How Technology
is Improving
Customer Focus
for Pharma

2. Companies Shift to Focus
on the Customer
In our consumer-driven society,
the demand for pharmaceutical
organizations to meet patient
demands is at an all-time high.

3. New Trends Accounting for the
Shift to Focus on the Customer
Power to the patient Sick-care to well-care Personalized medicine
1 2 3

4. Power to the Patient
Patients now have the ability
to engage directly with
organizations, having
their opinions be heard
and transformed into products
that better suit their needs.

5. Sick-Care to Well-Care
Life Sciences organizations
are adapting their products
to respond to focus
on the patient’s overall wellness
and move “beyond the pill.”

6. Personalized Medicine
By filtering patients into
groups and demographics,
organizations are able to bring
more precise products
and services to each individual
based on their unique needs.

7. The insights gained
by achieving patient
input can be applied
at every stage of drug
development and delivery,
from compliance to R&D,
labelling, and distribution.
Patient Engagement Drives Benefits

8. Innovative Technologies
Improving Customer Centricity:
Clinical trial
patient portals
Big data
and analytics
RPA & AI
1 2 3

9. Clinical Trial
Patient Portals
An interface allows
organizations to interact
directly with consumers,
creating a collaborative
environment throughout
clinical trials.

10. Big Data and Analytics
Analyzing big data gathered from
patient experience allows
organizations to make more informed
and personalized decisions.

11. RPA & AI
Robotic process automation
and artificial intelligence can
leverage consumer data
to better understand customer
segments and determine
the best course of action.
AI

12. The Future of Life Sciences
and Clinical Operations
By incorporating big data analytics,
RPA and AI, and streamlined
process management systems,
organizations are able to maintain
efficient, patient-friendly,
and cost-effective clinical operations.
AI

13. About Appian
Appian runs a business
process management cloud
platform that helps companies
optimize their operations.

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