Superior customer experience drives superior growth for banks. Banks that provide personalized, simple mobile experiences can engage customers more fully. Customers are willing to share data for personalized advice. Appian's low-code platform allows banks to create simple personalized mobile apps that keep customers at the center to drive growth.

1. Keeping the Banking Customer at the
Center of the Transformation Journey

2. Forrester’s Customer Experience Index
shows that superior customer experience
drives superior revenue growth.
Superior Customer Experience
Drives Superior Growth

3. Bring 37% more
annual revenue to
their primary bank
Have more
products with
their bank
Have higher
deposit balances in
their accounts
Fully Engaged Customers
in Retail Banking

4. Three Areas of Focus
Mobility
PersonalizationSimplicity

5. Personalization
Financial institutions can
leverage the volumes of
data they have to create a
more personalized banking
experience and more fully
engage their customers.

6. Customer Willingness
According to Accenture, 63% of
banking customers say they are
willing to share data in exchange
for receiving personalized
product and services advice.
63%

7. Simplicity
To acquire and retain loyal,
engaged customers, financial
institutions must focus on
providing experiences that
are simple and elegant to use.

8. Appian’s Low-Code Platform
Appian’s simple and powerful low-code platform
enables financial institutions to create products
that not only address their business needs, but
enable them to be delivered simply.

9. Mobility
For financial services institutions
looking to succeed in the mobile
environment, they must focus on
delivering concise, relevant content
as quickly as possible, displaying it
in a seamless and appealing format,
and providing the desired result
with as few clicks and as little
scrolling as possible.
OK

10. With Appian Mobile App Development, you build
once, and your app works natively and as expected
on virtually any device.
Appian Mobile App Development

11. About Appian
Appian runs a business
process management cloud
platform that helps companies
optimize their operations.

12. Learn More
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