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Santa Cruz County Community Assessment Project: Keeping It Useful for Over 20 Years
- 1. 1 Keeping It Useful For Over 20 Years SUSAN BRUTSCHY AND MICHELLE LUEDTKE Applied Survey Research | February 2nd, 2018
- 2. 2 CALIFORNIA SOUTH COUNTY SAN LORENZO VALLEY NORTH COUNTY SANTA CRUZ COUNTY
- 3. 3
- 4. 4 • Goal setting • Strategic plan development • Expansion planning • Grant writing support • Presentation development • Local reporting • Program planning • Product development • Single source for many secondary data sources • Topic specific profile development • Resource tool as a community snapshot • Understanding community needs for action • Initiative measures, evaluation, and advocacy • Community benefit reporting • Aligning with Social Determinants of Health • Viewing trends over time • Tracking disparities among different profiles • Championing causes and raising awareness
- 6. CAP Users 6
- 7. Updating structure and content to align with national measures of well-being Relevance. 7 Neighborhood and Built Environment Health and Health Care Social and Community Context Education Economic Stability Social Determinants of Health (SDOH)
- 8. Community Heroes Engagement. Community 8 Social Determinants of Health (SDOH) Community Goals Community Survey
- 9. Indicator 9 CALIFORNIA SOUTH COUNTY SAN LORENZO VALLEY NORTH COUNTY SANTA CRUZ COUNTY 39.8% 32.3% 2005 2007 2009 2011 2013 2015 2017 SURVEY QUESTION: Do you feel you are better off financially this year than last year? (Respondents answering “Yes”) OVERALL 85% 90% 74% 97% Overall North County South County San Lorenzo Valley SURVEY QUESTION: Do you currently have a transaction account, checking or savings, with a bank or credit union? (Respondents answering “Yes”) OVERALL / REGION
- 10. 46% 32% 30% Yes, including birth-5 years old Yes, not including birth-5 years old No 35% 29% Homeowner Renter 17% 31% 48% $34,999 or less $34,999 to $74,999 $75,000 or more 28% 37% Female Male 36% 49% 28% 22% 18 to 24 25 to 44 45 to 64 65+ 33% 32% 31% North County South County San Lorenzo Valley Cross-tabs 10 32% 2017 OVERALL 33% 31% White Latino ETHNICITY REGION AGE GENDER INCOME HOUSING STATUS PARENTAL STATUS
- 11. Evolving design and engagement strategies to keep the product useful Innovation. 11
- 12. Evolving design and engagement strategies to keep the product useful Innovation. 12 Interactive PDF
- 13. Graphic Executive Summary Evolving design and engagement strategies to keep the product useful Innovation. 13
- 14. Evolving design and engagement strategies to keep the product useful Innovation. 14 Tableau-Driven Dynamic Dashboards
- 15. Evolving design and engagement strategies to keep the product useful Innovation. 15
- 16. Accolades 16
- 17. 17 -Mary Lou Goeke, United Way of Santa Cruz County “Susan Brutschy susan@appliedsurveyresearch.org Michelle Luedtke michelle@appliedsurveyresearch.org www.appliedsurveyresearch.org/scccap Reach out. Source information for all data shown in this PowerPoint is available in the full report at www.appliedsurveyresearch.org/scccap.
Notes de l'éditeur
- Santa Cruz County Statistics: Population 274,673 Race/ethnicity White: 58% | Hispanic/Latino: 34% Asian: 5% | Black: 1% | Multi-race: 3% Age Under 19: 25% | 20-64: 60% | 65+: 15% Language spoken at home English: 68% | Other than English: 32% Educational Attainment High school diploma (equivalency): 16% Bachelor’s degree or higher: 41% Source: ACS Estimates
- The Santa Cruz County Community Assessment Project (CAP) report summarizes community assets, challenges, and trends to help identify and assess what is unique about Santa Cruz County. The report displays the most current data available using established sources as well as an original survey. CAP is in its third decade, with 2017 marking the 23rd year of the project, and also marking this project among the oldest of its kind in the United States. In 2013, the CAP was featured in Santa Cruz County’s application and award of the inaugural Robert Wood Johnson Foundation’s Culture of Health Prize. This annual prize recognizes six communities in America that are making strides to become healthier and more equitable communities. Additionally, the CAP is featured in the Organization for Economic Co-operation and Development’s (OECD) Statistics, Knowledge and Policy 2007: Measuring and Fostering the Progress of Societies and has been discussed at OECD conferences around the world.
- The diversity of uses of the CAP products showcased on this slide show the robust use cases and applicable projects for which CAP data is utilized. These reasons contribute to the commitment of the community in supporting this project.
- The CAP was convened in 1994 through a collaboration of the United Way of Santa Cruz County and Dominican Hospital, with ASR as the research partner. The broad base of volunteers to the CAP Steering Committee commit their time, resources, and expert counsel to guide the project. And of course, the financial sponsors whose annually contribute to the project’s continued success. Leveraging Results Based Accountability and Collective Impact models, the CAP, has been, and to this day, remains a self-funded and self-sustaining project that continues as a result of dedicated community volunteers and financial sponsors. Financial sponsors to the project include government organizations, small and large CBOs, businesses, hospitals and educational institutions. Aside from serving as research partner to this project, ASR proudly counts ourselves among the organizations that contribute financially to this project.
- The Santa Cruz Community Health Centers (SCCHC): consistent source of timely, local data that allows the SCCHC to leverage funding to improve community health and insights in order to respond to community health needs. The Public Health Division of the Santa Cruz County Health Services Agency is pursuing Public Health Accreditation, and are utilizing the data from the CAP to help complete various components of their required Community Health Assessment; also utilizes CAP data in grant applications. The Santa Cruz County Probation Department has used data from the annual CAP report in a number of ways, including improvement of services for Latino youth and residents residing in South County, securing a grant to help renovate juvenile hall and expand youth programming, securing funding to expand programming, particularly for Latino youth and families, and development of a proposal to put in place a culinary arts program at juvenile hall. Ecology Action (EA) used the CAP data regarding childhood obesity rates and overall population physical activity levels to assess where youth bike safety and encouragement programs were most needed. The Criminal Justice Council's Youth Violence Prevention Task Force (YVTF) used the unique information found in the CAP to help inform their strategic planning process. Indicators specific to the CAP and the household survey gauge how well the county is doing at creating strong communities where youth can thrive; data to help track their success over time.
- In 2016, the CAP began the process of realigning the six original report domains to associate with the 5 areas of the Social Determinants of Health (SDOH). Beyond the integration of SDOH national measures and objectives, Healthy People 2020 targets are also highlighted, offering context to what is happening at the local level. 2017 has marked the culmination of these alignment efforts by transitioning away from the original six sub-sections of the report to organize the report fully by the SDOH areas (shown in the slide). Across these areas, the CAP features over 80 indicators and approximately 190 measures, including both primary and secondary data. Indicators must meet the governing criteria that were set the project’s inception stipulating that indicators need to be understandable to the general user and the public, responsive to change, relevant for policy decisions, and updated regularly. While complementary secondary data is collected from a myriad of sources at the national, state, and local level, primary data in the CAP is a result of a biennial community survey.
- Community is essential to this project and there are three distinct areas that are shaped and fostered through the role of community residents. The first is the community survey which accounts for the primary data that is reflected in the report. The community telephone survey, conducted in both English and Spanish, is a unique component of the CAP that calls on a demographically representative sample of Santa Cruz County residents to offer their opinions, attitudes, desires, and needs through both open-ended and confined options questions. The survey was conducted annually between 1995 and 2005, and biennially since 2005, with the most recent survey occurring in 2017 and surveying nearly 800 residents. In advance of each community survey year, the CAP Steering Committee is engaged to review the survey and indicators to ensure the report keep ups with changes within our community. CAP Community Goals are established every five years through a public-engagement process. These community goals broadly align with the topic areas of the report, however they are not intended to endorse or oppose any particular project or initiative, but rather to chart the course for collective action to create a better future for the people of Santa Cruz County. Finally, the CAP annually honors local community heroes. These special individuals are chosen through a nomination and selection process, which is sponsored by Santa Cruz Sentinel Newspaper, for their efforts toward the achievement of an established CAP community goal. Also, new this year, ASR is sponsoring the inaugural Mary Lou Goeke Data to Action Award recognizing an individual who has catalyzed data for the benefit of the community. All these true-life heroes are publically recognized and acknowledged for their good work at the public release and celebration event for the report in the fall.
- Since the beginning of the project, 16 community surveys have been conducted. And while changes to the survey do affect year-over-year comparisons, there are many questions that reflect over a decade of longitudinal data. A sample indicator is shown here: Financial Wellbeing, Income & Employment. The indicator consists of survey data addressing financial wellbeing this year relative to last year, survey data regarding transaction accounts, and to offer a more complete picture of this indicator, secondary data regarding personal income, family income, employment status, and the unemployment rate are also provided. Survey quotas were used to obtain sufficient samples to allow generalization to the overall population within each of the three designated geographic areas (North County, South County, and the San Lorenzo Valley)- shown in the graphic here. Data are weighted to account for discrepancies between demographic proportions within the sample.
- Beyond making community survey data available by overall results, and by geographic region, cross-tabulations are also available by ethnicity, age, gender, income, housing status, and families with and without children.
- Innovation has been central to the CAP’s longevity in order to keep the product useful. The CAP went green in 2017, opting out of printed copies in favor a digital only experience. In response, ASR took up the challenge to go beyond a traditional PDF download and offer users more ways to engage with the report’s content.
- Now, in addition to PDF downloads, the comprehensive report is presented for browser viewing using a responsive, interactive online viewer to mimic the experience of flipping through a book. This experience is completed with dynamic content links and keyword search capabilities.
- A few years ago we transitioned from a narrative executive summary to a highly graphic version as seen here, along with graphic topic area snapshots. Both of which use colored indicator arrows to quickly ascertain trend information.
- Also new this year, ASR leveraged data visualization software to create dynamic data profiles for the community survey overall results as well as for 7 cross-tabulations. These user-friendly and inexpensive dashboards enable easy, interactive viewing of the data results, and a new way to engage with the information rather than static data tables.
- ASR leveraged the power of these data profiles to build a dynamic dashboard that specifically considers how our local renters are faring relative to their home-owning peers and county residents overall. Aside from demographics, this dashboard specifically looks at health and social outcomes, both of which, research suggests, can be improved upon by access to affordable, stable housing. -------------------------------- Link to the special housing report noted here: http://www.appliedsurveyresearch.org/news/capspecialhousingreport
- The CAP, at its core, is an actionable document. The action that this project has spurred in Santa Cruz County has brought recognition at national and international levels. In 2013, the CAP was featured in Santa Cruz County’s application and award of the first Robert Wood Johnson Foundation’s Culture of Health Prize. This annual prize recognizes six communities in America that are making strides to become healthier and more equitable communities. Since that time, the CAP has been nationally featured by the National Academies of Science, Institute of Medicine’s Roundtable for Population Health Improvement. In 2007, the CAP was chosen as one of the best community indicator projects in the United States, winning first place in the Community Indicators Consortium Innovation Awards sponsored by the Brookings Institution in Washington D.C. Profiles and articles on the CAP can be found in various publications including the books, Community Quality of Life Indicators, Best Practices III; Diversity and Community Development: An Intercultural Approach; and in the Organization for Economic Co-operation and Development’s (OECD) Statistics, Knowledge and Policy 2007: Measuring and Fostering the Progress of Societies, and the journal, Applied Research in Quality of Life. Additionally, in 2011, The United States General Accounting Office (GAO) determined that the CAP project was a best practice methodology for indicator reports.
- In closing, we thank you for joining us this morning. We encourage you to check out the CAP and the new features we discussed which can be found on our website at www.appliedsurveyresearch.org/scccap. Thanks again!