OS Accelerate NYC - Media & Entertainment 06/11/15
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The document discusses trends in digital ecosystems, portability and mobility, and consumer engagement across touchpoints. It notes that every object, consumer and activity is being brought into the digital realm. Media consumption and communications are mobile, with Americans spending on average 4.7 hours per day on their phones. Enterprises can now connect and scale up in extraordinary ways. It is no longer about managing customer relationships but creating and optimizing engagement across digital touchpoints through data.
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OS Accelerate NYC - Media & Entertainment 06/11/15
- 1. Arnold Leung – CEO June 11, 2015
- 4. VArnold Leung 1 2 3 DIGITAL ECOSYSTEMS PORTABILITY + MOBILITY CONSUMER ENGAGEMENT ACROSS ALL TOUCHPOINTS + PERSONALIZATION TRENDS & INSIGHTS
- 5. VArnold Leung DIGITAL ECOSYSTEMS • Every object, consumer and activity is being brought into the digital realm • Open Technology = Business Agility - a quality companies increasingly value above all others in today’s fast paced marketplace • Enterprises can now connect and scale up in extraordinary ways
- 6. VArnold Leung • Media consumption and communications are mobile – 80% of handsets are smart phones. Americans spend a daily average of 4.7 hrs on their phones: 80% sleep next to their phones • Innovative and cutting edge apps optimize brands on customers’ mobile screens – engage more people and capture new customers • Enterprises can now connect and scale up in extraordinary ways PORTABILITY & MOBILITY
- 7. VArnold Leung • Not about managing customer relationships anymore- about creating + optimizing engagement across a vast range of digital touchpoints • Rethink everything- start using valuable data to strengthen connections accross engagement opportunities ENGAGEMENT & PERSONALIZATION
- 24. ACTIVATING OPEN TECHNOLOGIES IN THE ENTERPRISE BRANDON MCCOY | JUNE 11, 2015
- 25. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 CONSIDER YOUR OPTIONS THERE WILL BE BATTLES Build vs. Buy Open vs. Proprietary Cost vs. Value
- 26. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 FIND THE RIGHT TIME MAYBE NOW, MAYBE LATER
- 27. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 UNDERSTAND THE IMPACT CONTINUOUS VALUE, NEW RISKS
- 28. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 PARTICIPATE WITH INTENT INFLUENCE ON ALL FRONTS
- 29. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 STAY ACTIVE SHARED ONUS Remain Informed Engage the Community Own Your Data
- 30. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 KEEP NOTES MEMORIES FORGETTABLE & PERSISTENT Transparency is Not Predictability Standardization Aids Understanding Community Dynamics Define Change Efficiencies Arrive in Packages Small and Large
- 31. NABLING OPEN TECHNOLOGIES FOR THE ENTERPRISEENABLING OPEN TECHNOLOGIES FOR THE ENTERPRISE | BRANDON MCCOY | JUNE 11, 2015 EXPRESS THANKS MAKING IT HAPPEN
- 33. Most Streamed Artist of 2014
- 35. Q2 2015
- 36. We are a music company
- 39. Consumer Sales and Marketing Team
- 42. Other clients requests slow down roadmap
- 43. Can’t keep up with new trends
- 46. Vendors with Drupal Expertise
- 48. Access to developer resources
- 49. Starter Site - best practices and flexibility
- 52. What’s next?
- 53. Jeremy Kutner Sr. Director, Web & Mobile Strategy @jskutner
Editor's Notes
- To all of our guests, keynote speakers and panel participants. Welcome! We are delighted to have you here to participate and share in our “Enabling Open Technologies in the Enterprise” Executive series. For this breakfast we will be focusing on open technology adoption in the Media and Entertainment sectors and what that can mean for your organization. Thank you all for coming. A bit about us: Appnovation Technologies is a global IT services firm that delivers innovative and creative open source technology solutions. We’re recognized as being a global leader in development using only proven open source software platforms, including Drupal, MuleSoft, Alfresco, HTML5, Janrain, MongoDB and Hadoop. Appnovation is known for creating high performing, feature-packed web and mobile experiences as well as possessing the capabilities to deliver some of the most robust and complex enterprise-level content management, integration, Big Data and business intelligence solutions on the market. Appnovation has won over 20 awards for its technology, innovation and business success.
- We've kicked off OS Accelerate to enable enterprise companies to learn about and take advantage of leading commercial open source technologies. Our approach is to create a community to innovate together. We've partnered with the companies behind best of breed open source software to help us grow. We’re working with the likes of Acquia, Alfresco, MuleSoft, Janrain and Google to build a community of open source partners and innovators to share ideas and experiences and provide value to the enterprise. Being able to align both the open technologies and the commercial organizations behind them is the hallmark of the Appnovation OS initiative. We started with Drupal and Alfresco, have now added MuleSoft, and will continue identify and integrate other ‘Best of Breed’ open technology applications. We are honoured to have Brandon McCoy – our keynote speaker with us today. As well as out panellists: Jamie Beckland, VP Marketing at Janrain, Chuck Fishman, Media Entertainment and Publishing Director at Acquia, Steven Kim, Staff Program Manager at Google, Sumit Sharma, Chief API Strategist at MuleSoft and Jeremy Kutner, Sr. Director, Web/Mobile Strategy at Warner Music Group
- Here are some of Appnovation’s more notable clients trending more to the media and entertainment space.
- Trends and Insights These are some of the trends that we’re seeing that are currently and will in the future affect our clients and what they’re focusing on: Digital Ecosystems Portability and Mobility Consumer Engagement across all touchpoints and personalization These 3 trends and insights can spark new ideas to help your business innovate and grow in today’s competitive marketplace.
- When companies think of open source, these days they think "business agility," a quality they increasingly value above all others in the fast-changing marketplace. The digital era not only makes big bets possible but increasingly necessary. The Internet of Things (IoT) is becoming a force that is driving innovation and new opportunities by bringing every object, consumer, and activity into the digital realm. At the same time, leading businesses are making similar changes within their enterprises by digitizing every employee, process, product, and service. Pioneering companies have already realized the implications of tapping into a digital ecosystem. They see that in such digitally driven, hyper-connected times, they have the capacity for action beyond transforming themselves into digital businesses. But becoming a digital business is no longer simply about incorporating these technologies into an organization—it’s about using digital technology to weave businesses into the broader digital fabric that extends to customers, partners, employees, and other industries. The question for every enterprise is: what role will your company play in this next important stage of the digital revolution? Appnovation’s clients are now realizing this and we’re helping them get more and more into open technology integrated stacks- helping them work every piece of their technology into one to connect and scale up in extraordinary ways.
- Portability and Mobility According to Gartner Research, by 2016, use of mobile apps will surpass that of Internet domain names, making mobile apps the dominant means of engaging with brands. Portability and mobility are among the foremost design concerns for not only computing and media devices, but the applications, services, content and data that they carry as well. User experience, integration and productivity rule the market, changing the way business is done on mobile applications Mobile is evolving and growing quickly. As enterprise needs shift, there is an increasing convergence between traditional mobile device management, with mobile application management (MAM) and mobile content management (MCM) solutions. From this we can see that mobility is in a state of constant change with new devices, apps and new innovations coming every day. Companies like Kobo, Reebok and Fox News trust Appnovation to deliver secure mobility solutions that help them deliver and achieve business results. With our track record of award winning and innovative mobility solutions, Appnovation’s clients stay ahead of the mobile game.
- Storytelling is multidimensional. There are many variables to think about when crafting the digital version of anews story, such as: where is the consumer right now and what is she doing? Is she at home at work or in a new location? What types of content will be relevant for her, given a particular moment in time and her interests activities and location at that moment? Marketers know the customer data is out there, but have yet to find a way to centralize it and make it actionable across the organization. The companies that can centralize customer profiles across touchpoints, channels, devices will have the competitive advantage in the age of the always-addressable consumer. Forward-thinking businesses are changing the ways they build new applications, products, and services. To gain control over these points of access, they are creating highly personalized experiences that engage and exhilarate consumers—without breaching the customer’s trust. The companies that succeed in this new “Internet of Me” will become the next generation of household names. Every experience is becoming a digital experience- simple, delightful and personal- the new frontier means something much more authentic and meaningful to the individual. Partnering with Janrain has allowed us to give our clients the edge on building better, longer lasting relationships as your customers get the personalized interactions they want the most.
- I’d now like to show some of our client work, starting with Time Inc. Digital Content Management System One of the largest media companies in the world reaching more than 130 million people globally each month 24 magazine titles as individual properties on the web overseen be different people, UI became a mish-mashed nightmare Appnovation, using Drupal, created a large infrastructure around managing editorial Drupal sites and integrated Drupal into their legacy systems. Custom DCMS allows for form navigation, entity referencing, image cropping & editing, editorial search, and dashboard Developed a custom designed Editorial UI for editorial staff to access on their smartphones or tablets
- Kobo Instant Reader App Kobo Inc. is one of the world's fastest-growing eReading services offering more than 2.5 million eBooks, magazines and newspapers - and counting. Recognizing the rapidly changing global app market Kobo, with an existing iOS application, needed a cross-platform solution accessible by their international clientele. Using SproutCore, Appnovation helped Kobo build the Instant Reader application for HTML5 and Windows 8. Their users now have: access to their complete libraries, including an Offline Mode so books can be read without an internet connection Bookmarking (both on and offline); the ability to make new purchases within the application; and, a new and improved interface.
- The Elle Decor Lookbook App Awarded Acquia's prestigious Partner Site of the Year 2013 in the Mobile category. Elle Décor is considered the ultimate guide to decorating and design. As a companion to their Lookbook website, the magazine chose Appnovation Technologies to develop a mobile app for the Apple iPad with dynamically generated sharing websites. Both the backend, API, and the dynamic sharing websites were all developed in Drupal and thanks to the Drupal backend, Elle Décor is able to: add new Feature LookBooks; publish new content; and, offer design and product companies the ability to sponsor certain room types or the entire application without having to resubmit the app to the App Store. Additionally, this image heavy app is able to boast exceptionally fast load times by leveraging Acquia’s Managed Dev Cloud and hosting
- Open source has emerged as the driving force of technology innovation, from cloud and big data to social media and mobile. These following statistics are taken from The Future of Open Source Survey, sponsored by Black Duck and North Bridge, that Appnovation was a Platinum Contributor of, is an annual assessment of open source industry trends that drives broad industry discussion around key issues for new and established software-related organizations and the open source community.
- Appnovation, along with several other services and technologies companies, collaborated with North Bridge and Black Duck to drive participation in taking the survey. Let’s now take a look and what these stats are telling us about the open source landscape, its proliferation and adoption by enterprise level entities.
- Adoption of open source in the enterprise has grown tremendously. 78% of companies run on open source
- In just the last 5 years, more and more business IT environments are running on them now.
- More and more buyers look at open source options before proprietary and many consider open source to be the default approach for software.
- More and more organizations are gaining a competitive advantage.
- When compared to proprietary options, open source is meeting the challenge in terms of providing better competitive features, ease of deployment and ability to scale.
- All in all the future of open source is looking better and better across such notable fronts at Quality, Ease of Use, Security and Ease to Deploy.
- Its those statistics that now lead to what businesses care about most, improving margins and growing revenues, and from this most recent survey, open source is doing both.
- Even more promising and future telling is that open source is sparking the speed of innovation. So not only allowing for innovation to happen, but allowing it to happen much faster.
- But even in the face of all what this survey has told us, positive news on adoption, quality and perception, I am here today to tell you that open source should no longer be the fundamental characteristic that enterprises look for when deciding to go with a new software, system or platform to adopt. This assertion is also flying in the face of the fact that I founded Appnovation 7+ years ago on being a leader in open source solutions development and what up until a few months ago we as a company had solely recommended to our current and prospective clients as the way to go.
- Today, we believe that more important of the technology platform and software system is no longer that it has to be "open source", but instead an "open technology", able to integrate and be customized as the enterprise needs and/or desires. As companies like Microsoft and IBM release more code to the public, opening their products and platforms and most of the companies here on this panel today offer a premium commercial version of their open source technology specifically tailored to the enterprise needs, the key attribute we have seen the need for across all our clients in every industry is the ability connect and customize, and therefore we at Appnovation, are moving away from purely open source based solutions, to open technology-based solutions. This isn’t to say we are completely moving away from open source, far from it. Instead we are now opening our eyes and in addition to open source also embracing those platforms and systems that are open technology-based, thus enabling Appnovation to build what we consider to be open solutions.
- Thank you to everyone here today. We’re excited about the future of our company and the future of open technologies and the solutions that can be built with them. There has clearly been a big change in the way enterprises look at open technologies; it has truly become a crucial element in the development of new, innovative solutions.
- Family – Prominent and Successful Altantic, WBR, Parlaphone, elektra, nonesuch, sire, rhino, etc Legendary Led Z, Aretha, Doors,
- Ed, Most streamed, 2B streams
- See you again, F&F, most 1 day
- Streaming Rev, Spotify/Pandora surpassed Download, iTunes, 1st major
- WMG sell music, Music Comp, Not Tech History, handle technology, How open source - key players in music technology.
- Options tech partners Increasingly positive Partnered bring music to platform Swipe right – hear Jason D latest
- On the other hand, WMG CMS Screen to add artist to homepage Reminder on how far – on content mgt tools
- So years ago, build Tech practice in Mkt group Need to manage growth of consumer facing tech, Not tech company, rely on partners. Dig. Experts – drive solutions specific to our business
- Started 2008, handle growing sites All over, On many platforms, Demand for More functional Gone - flash
- WMG history, migrate centralized, Not the last [slide] We found partner we thought great music specific platform, They maintain upgrades, enhancements, support Provide foundation - focus on solving business needs Sign 1st major client - 2 years 100 sites
- Soon problems Roadmap slowed Sign other clients, features specific
- Limitations, beholden to prop plat, little control Web tech accelerated, couldn’t keep up, hands tied
- Worst case, huge tech company… few months notice… no interest Burned, 100 sites, bruno, blake, paramore I remember my sense of panic, heard news Needed find a new partner
- open source, Using = not locked proprietary, walk away ensure roadmap not hijacked [slide] That platform was Drupal [slide] partner Acquia, upgrade, manage and support - key part in building. focus creative websites - business goals
- Other benefits to drupal - vendor help migrate, no ramp up, already drupal experts
- Features existed, modules built by drupal community
- Devs access to resources, transition from old platform to the new one
- Flexibility. No one like templates, but multi site plat., support 100s, new ones, good start hybrid "Starter Site” provide best UX flexibility / Show off creativity / brands.
- "starter site" on Drupal Next few months, 2 sites a week last site / hours
- Today, built 500 websites, wmg.com expand worldwide Acquia support Grammys, 2 Super Bowl, others
- improve starter site - benefit new trends Push new features to our network of sites, distrib. Easily – integrated music players, personalization, marketing solutions Add best tech partners integrate into Drupal Build own solutions on open source.
- TY Isabel and James, and Chuck from Acquia, for inviting me to speak, Thank you for listening