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Social Media Opportunities & Pitfalls

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Social Media Opportunities & Pitfalls: Twitter, Facebook and Blogs Andrew Powers Public Information Officer City of Thousand Oaks JoAnne Speers Executive Director Institute for Local Government
Agenda Overview: ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media . . . * Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.
What is Social Media . . . * Social media is the use of technology combined with social interaction to create or co-create value.
What is Social Media . . . * Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.
Twitter: ,[object Object],[object Object]
Twitter: ,[object Object],[object Object],[object Object],[object Object]
Facebook: ,[object Object],[object Object]
Facebook: ,[object Object],[object Object]
Facebook: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],You Tube:
[object Object],[object Object],[object Object],[object Object],YouTube:
[object Object],[object Object],Blogs:
www.technorati.com
Blogs:
Legal Issues and Social Media
One Frame: Types of Legal Issues (p 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Legal Issues ,[object Object],[object Object],[object Object],[object Object]
Another Frame: User ,[object Object],[object Object]
Individuals’ Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Employee Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Elected Officials Activities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agency Use of Social Media ,[object Object],[object Object]
First Amendment Issues (pp 2-6) ,[object Object],[object Object],[object Object],[object Object],[object Object]
First Amendment Issues (pp 2-6) ,[object Object],[object Object],[object Object]
Strategies (p 4) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Records Issues ,[object Object],[object Object]
Public Records Retention ,[object Object],[object Object],[object Object],[object Object]
Records Disclosure (pp 12-16) ,[object Object],[object Object],[object Object]
Transparency Strategies ,[object Object],[object Object],[object Object]
For More Issues & Analysis ,[object Object],[object Object],[object Object],[object Object]
Key Questions: ,[object Object],[object Object],[object Object]
Developing a Social Media Strategy: ,[object Object],[object Object],[object Object]
Tips for Developing a Social Media Strategy: ,[object Object],[object Object],[object Object],[object Object]
Twitter:
Facebook:
You Tube:
Ever evolving …
Social Media Opportunities & Pitfalls: Twitter, Facebook and Blogs Andrew Powers Public Information Officer City of Thousand Oaks JoAnne Speers Executive Director Institute for Local Government Q & A

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Social Media Opportunities & Pitfalls

  • 1. Social Media Opportunities & Pitfalls: Twitter, Facebook and Blogs Andrew Powers Public Information Officer City of Thousand Oaks JoAnne Speers Executive Director Institute for Local Government
  • 2.
  • 3. What is Social Media . . . * Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.
  • 4. What is Social Media . . . * Social media is the use of technology combined with social interaction to create or co-create value.
  • 5. What is Social Media . . . * Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.
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  • 16. Legal Issues and Social Media
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  • 41. Social Media Opportunities & Pitfalls: Twitter, Facebook and Blogs Andrew Powers Public Information Officer City of Thousand Oaks JoAnne Speers Executive Director Institute for Local Government Q & A