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iPhoneWay18/10/09 @metropointhotel<br />www.appreview.in.th<br />

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Content<br />Smartphone Market share (Worldwide)<br />iPhone & Game Changing<br />Sample Applications & Trend<br />Appreview<br />

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Market Share & Hightlights<br />

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Smartphone OS Marketshare<br />

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Global Smartphone Sales <br />

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Usage shares of various mobile platforms when it comes to web browsing<br />

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Other Highlights<br />App Store hits 1 billion downloads in just nine months and now hits <br /> 2 billion downloads, 85,000 apps [28 Sep. 09]<br />Apple sells 1 Million iPhone 3GS’s in 3 days<br />Video uploads to YouTube have increased 400% a day since the launch of the iPhone 3GS <br />

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iPhone & Game Changing<br />

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Handset: User Interface & Experience<br />Touch Screen Era<br />Full Web User Experience <br />

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Smartphone Mobile Multimedia Platform<br />

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AppStore & Ecosystem<br />Offered solution for….<br />Mobile App. Distribution Method<br />Payment <br />

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Impact on other Market Segments<br />Mobile Internet<br />Mobile Gaming<br />

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Sample App. & Trend<br /><ul><li> Mobile Location Based Service

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Mobile Advertising

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Mobile Social Network

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Mobile Social Gaming

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Micropayment</li></li></ul><li>Mobile LBS<br />iNAP : Wakes You Up <br />When You Get There<br />Trapster : Location of <br />Police trapsbased on the wisdom of the crowd<br />Waze : Real-time maps & traffic information based on the wisdom of the crowd<br />

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Mobile Advertising (Case study I)<br />

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Augmented Reality<br />Combination of real World and Virtual Reality<br />Source of <br />Content<br />Local ContentWikipediaYelp Google Local SearchFlickrTwitter<br />App: Layar<br />

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Augmented Reality<br />Combination of real World and Virtual Reality<br />Source of <br />Content<br />Social Tagging (Crowed Sourcing)<br />App: Sekai Camera<br />

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Augmented Reality + LBS<br />App: Bionic Eye<br />

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Mobile Advertising (Case Study II)<br />Mobile Search<br />Search by Photo<br />Search by Voice<br />Exclusive Promotion<br />Weblink<br />Video Trailer<br />App: getfugu<br />

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Mobile Social Network (with Mashup)<br />Tweetglobe<br />TweetMic<br />

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Mobile Social Gaming (Online)<br />Cocoto Kart<br /> Taptap3<br />Sniper VS. Sniper<br />

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MicroPayment<br /> In App Purchase<br />TaptapStore<br />

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AppReview<br />

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www.appreview.in.th<br />iPhoneApp.Review<br />News (Apple,iPhone,App.)<br />Special Interview <br />iPhone Community<br />Twitter : @app_review<br />Facebook Group<br />

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Contact<br />Web:<br />www.appreview.in.th<br />Email : appreview.appreview@gmail.com<br />Twitter:<br /> @app_review<br />Facebook Group <br />AppReview Group<br />