SlideShare a Scribd company logo
1 of 20
Download to read offline
Efficient appvertising




Monday, September 12, 11
What is appsfire?




Monday, September 12, 11
The ultimate discovery suite
                       We help developers in getting their app
                    discovered, downloaded and used efficiently




Monday, September 12, 11
What makes us unique?
                           powerful and engaging   international reach:
                           visual discovery          US, Europe, Asia


                        social discovery:
                                                   3 million user base
                  connect to your friends’ apps




Monday, September 12, 11
Getting the first users
                          is super easy
                               and
                              FREE


Monday, September 12, 11
• Make a GREAT app (design, icon,
                     simplicity)

                   • Tease like a movie trailer
                   • Ping Bloggers
                   • Make it android) a day - price shifting
                     (not an
                             Free for


                   • Get featured by APPLE or GOOGLE
                   • reach rapidly 50k/100k users
Monday, September 12, 11
But then....


Monday, September 12, 11
Monday, September 12, 11
SO YOU’RE START THINK
                 APP MARKETING


                 MEANING APP
                 DISCOVERY

Monday, September 12, 11
Monday, September 12, 11
• Barter / cross promotion
                   • App networks: openfeint, mgmoco,
                           scoreloop

                   • Iterate often: a new release is a
                           message to your users

                   • Work your metadata
                   • Localize: X downloads
Monday, September 12, 11
FREE MARKETING IS
                 NOT ENOUGH




Monday, September 12, 11
COST OF NEW DOWNLOAD: $0.5/1

                       COST OF NEW PAID APP DL: $1.5/ 2+




Monday, September 12, 11
BAD NEWS:
                       IT’S NOT ENOUGH!



Monday, September 12, 11
Monday, September 12, 11
RETAINING IS MORE
                       DIFFICULT THAN
                       ACQUIRING



Monday, September 12, 11
• Consider users NOT downloads
                   • Listen and talk to users
                   • ask and answer feedback
                   • Animate
                   • inform and keep up to date
                   • tease / notify
Monday, September 12, 11
Monday, September 12, 11
Monday, September 12, 11
contact@appsfire.com




Monday, September 12, 11

More Related Content

What's hot

Apple Overview - Jan 28
Apple Overview - Jan 28Apple Overview - Jan 28
Apple Overview - Jan 28
Bryan
 
Joomla website design
Joomla website designJoomla website design
Joomla website design
npierson
 
Hacking News
Hacking NewsHacking News
Hacking News
amclean
 
mobile application business - for MT2 at Sripatum
mobile application business - for MT2 at Sripatummobile application business - for MT2 at Sripatum
mobile application business - for MT2 at Sripatum
Charath Petthongchai
 
Simplicity & Value Creation
Simplicity & Value CreationSimplicity & Value Creation
Simplicity & Value Creation
Leonardo Neves
 

What's hot (16)

Basecamp 18.1
Basecamp 18.1Basecamp 18.1
Basecamp 18.1
 
App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011
App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011
App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011
 
Best Apps for a Business on the Go
Best Apps for a Business on the Go Best Apps for a Business on the Go
Best Apps for a Business on the Go
 
Evaluation
EvaluationEvaluation
Evaluation
 
WordCamp NYC 2015
WordCamp NYC 2015WordCamp NYC 2015
WordCamp NYC 2015
 
Apple Overview - Jan 28
Apple Overview - Jan 28Apple Overview - Jan 28
Apple Overview - Jan 28
 
Joomla website design
Joomla website designJoomla website design
Joomla website design
 
Hacking News
Hacking NewsHacking News
Hacking News
 
Cap Editing
Cap EditingCap Editing
Cap Editing
 
Accessible Video at Amazon
Accessible Video at AmazonAccessible Video at Amazon
Accessible Video at Amazon
 
mobile application business - for MT2 at Sripatum
mobile application business - for MT2 at Sripatummobile application business - for MT2 at Sripatum
mobile application business - for MT2 at Sripatum
 
Remote and WFH Video Production Tips
Remote and WFH Video Production Tips   Remote and WFH Video Production Tips
Remote and WFH Video Production Tips
 
Simplicity & Value Creation
Simplicity & Value CreationSimplicity & Value Creation
Simplicity & Value Creation
 
Dialer
DialerDialer
Dialer
 
Contextual Final
Contextual FinalContextual Final
Contextual Final
 
Cool tool
Cool toolCool tool
Cool tool
 

Similar to Keynote Appmarketing Sept 2011

Optimizing your site for contextual ads: SEO, Design and Content
Optimizing your site for contextual ads: SEO, Design and ContentOptimizing your site for contextual ads: SEO, Design and Content
Optimizing your site for contextual ads: SEO, Design and Content
Raven Tools
 
Working With Social APIs - SoMeT12
Working With Social APIs - SoMeT12Working With Social APIs - SoMeT12
Working With Social APIs - SoMeT12
Mario Vasquez
 
Shakechat on Amazon Web Services
Shakechat on Amazon Web ServicesShakechat on Amazon Web Services
Shakechat on Amazon Web Services
Amazon Web Services
 
Advanced Skinning & Styling for Android
Advanced Skinning & Styling for AndroidAdvanced Skinning & Styling for Android
Advanced Skinning & Styling for Android
cephus07
 

Similar to Keynote Appmarketing Sept 2011 (20)

Power tips to get your app discovered and not forgotten
Power tips to get your app discovered and not forgottenPower tips to get your app discovered and not forgotten
Power tips to get your app discovered and not forgotten
 
Presentatie Document lifecycle2012
Presentatie Document lifecycle2012Presentatie Document lifecycle2012
Presentatie Document lifecycle2012
 
Reviving RIM
Reviving RIMReviving RIM
Reviving RIM
 
Oliver Weidlich presentation
Oliver Weidlich presentationOliver Weidlich presentation
Oliver Weidlich presentation
 
Pulse News: porting android app to tablet
Pulse News: porting android app to tabletPulse News: porting android app to tablet
Pulse News: porting android app to tablet
 
Survive in iPhone App Store@GDC China 2010
Survive in iPhone App Store@GDC China 2010Survive in iPhone App Store@GDC China 2010
Survive in iPhone App Store@GDC China 2010
 
Optimizing your site for contextual ads: SEO, Design and Content
Optimizing your site for contextual ads: SEO, Design and ContentOptimizing your site for contextual ads: SEO, Design and Content
Optimizing your site for contextual ads: SEO, Design and Content
 
SLOCAMA App Development-Scovil
SLOCAMA App Development-ScovilSLOCAMA App Development-Scovil
SLOCAMA App Development-Scovil
 
DrupalCampNYC 10 - Native mobile apps with Drupal
DrupalCampNYC 10 - Native mobile apps with DrupalDrupalCampNYC 10 - Native mobile apps with Drupal
DrupalCampNYC 10 - Native mobile apps with Drupal
 
Mobile Accessibility - Accessibility Camp Toronto
Mobile Accessibility - Accessibility Camp TorontoMobile Accessibility - Accessibility Camp Toronto
Mobile Accessibility - Accessibility Camp Toronto
 
Working With Social APIs - SoMeT12
Working With Social APIs - SoMeT12Working With Social APIs - SoMeT12
Working With Social APIs - SoMeT12
 
Shakechat on Amazon Web Services
Shakechat on Amazon Web ServicesShakechat on Amazon Web Services
Shakechat on Amazon Web Services
 
Community Management
Community ManagementCommunity Management
Community Management
 
Sortak
SortakSortak
Sortak
 
iOS Prototyping with Xcode Storyboards
iOS Prototyping with Xcode StoryboardsiOS Prototyping with Xcode Storyboards
iOS Prototyping with Xcode Storyboards
 
Advanced Skinning & Styling for Android
Advanced Skinning & Styling for AndroidAdvanced Skinning & Styling for Android
Advanced Skinning & Styling for Android
 
Cross platform design
Cross platform designCross platform design
Cross platform design
 
Beyond landing pages
Beyond landing pagesBeyond landing pages
Beyond landing pages
 
iPad Apps for teachers
iPad Apps for teachersiPad Apps for teachers
iPad Apps for teachers
 
Multiplatform, Promises and HTML5
Multiplatform, Promises and HTML5Multiplatform, Promises and HTML5
Multiplatform, Promises and HTML5
 

More from Appsfire

App score report january 2013
App score report   january 2013App score report   january 2013
App score report january 2013
Appsfire
 
Anatomy of a button
Anatomy of a buttonAnatomy of a button
Anatomy of a button
Appsfire
 

More from Appsfire (12)

Best pratices de la publicité native - AppDays 2014
Best pratices de la publicité native  - AppDays 2014Best pratices de la publicité native  - AppDays 2014
Best pratices de la publicité native - AppDays 2014
 
Appsfire publisher deck
Appsfire publisher deckAppsfire publisher deck
Appsfire publisher deck
 
App Discovery - Altconf 2014
App Discovery - Altconf 2014App Discovery - Altconf 2014
App Discovery - Altconf 2014
 
Appsfire SDK. The growth engine for your app
Appsfire SDK. The growth engine for your appAppsfire SDK. The growth engine for your app
Appsfire SDK. The growth engine for your app
 
Techniques et Acronymes de la Rentabilité Mobile
Techniques et Acronymes de la Rentabilité MobileTechniques et Acronymes de la Rentabilité Mobile
Techniques et Acronymes de la Rentabilité Mobile
 
App score report january 2013
App score report   january 2013App score report   january 2013
App score report january 2013
 
App Score Report - November 2012
App Score Report -  November 2012App Score Report -  November 2012
App Score Report - November 2012
 
App Score Report - September 2012
App Score Report - September 2012App Score Report - September 2012
App Score Report - September 2012
 
App Score Report - August 2012
App Score Report - August 2012App Score Report - August 2012
App Score Report - August 2012
 
App Score Report - July 2012
App Score Report - July 2012App Score Report - July 2012
App Score Report - July 2012
 
App score report - Best iOS apps - june 2012
App score report - Best iOS apps -  june 2012App score report - Best iOS apps -  june 2012
App score report - Best iOS apps - june 2012
 
Anatomy of a button
Anatomy of a buttonAnatomy of a button
Anatomy of a button
 

Recently uploaded

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Recently uploaded (20)

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 

Keynote Appmarketing Sept 2011