Apurv has an exceptional experience with excel startups like Crafitti consulting, Qutesys infosol, Webworldexpress.com, The Global Technopreneur and many others . Marketing and Sales strategy, International relationship and branding for startups are his proficiency plots . He was one among the influence parts of IIM Bangalore – NSRCEL Group ( Crafitti Consulting team). He is and exceptional leader, demonstrator, trainer on Social Media Marketing / Digital Marketing concepts since half a decade. Apurv is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without saying that Apurv has a deep passion for Entrepreneurship and Digital Marketing. He is a regular invited speaker at various Digital Marketing conferences and his previous speaking engagements include speaking at TGT – Networks, an ultimate platform for entrepreneurs.

1. Let’s Do Business : LinkedIn
Presented by Apurv Modi
Apurv has an exceptional experience with excel startups like Crafitti consulting, Qutesys infosoul,
Webworldexpress.com, The Global Technopreneur and many others . Marketing and Sales strategy,
International relationship and branding for startups are his proficiency plots . He was one among the
influencers of IIM Bangalore - NSRCEL Group ( Crafitti Consulting team). He is and exceptional leader,
demonstrator, trainer on Social Media Marketing / Digital Marketing concepts since half a decade.
Apurv is known for his simplistic and inquisitive leading style, which motivates people to think out-of-
the-box. It goes without that saying that Apurv has a deep passion for Entrepreneurship and Digital
Marketing. He is a regular invited speaker at various Digital Marketing conferences and his previous
speaking engagements include speaking at TGT - Networks, an ultimate platform for entrepreneurs.
Apurv is an Engineer and MBA.
Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.

2. Is LinkedIn Still Relevant?
More than 100 million professionals worldwide
on LinkedIn, with executives from every
Fortune 500 company
The average member is a college-educated
male between 25 and 54 years old. Over 40%
of members are manager level and above;
more than 25% are senior executives.
Money.cnn.com
4,000+ healthcare recruiters on LinkedIn

3. How are Professionals Using It?
Top level executives
industry networking (22%)
promoting their businesses (20%)
Middle management professionals
keep in touch with other people
(24%)
industry networking (20%)
Entry level employees
job searches (24%)
co-worker networking (23%)
Forbes.com

4. So What Can I Do On It?
• Broaden your network
• Create a brand for yourself
• Make valuable connections to excel in
your current job
• Help you take the next step in your
career path

5. How Do I Maximize My Time?
• Develop a full, robust profile that meets
your current needs
• Create a valuable network
• Engage in the right groups
• Use shortcuts to manage your time

6. Maximize Your Profile
• Fill out your profile completely (including
a photo)
• Reorder your profile so the most
important details show first
• Take your recommendations seriously
• Set up a unique URL and go public
(linkedin.com/in/yourfullname)

7. Maximize Your Profile (Cont.)
• Before, your LinkedIn profile served as
your online resume. Now, it serves as
your online professional persona
• Think before you include every job
you’ve had – will this get me to where I
want to go?
• Think like a search engine. LinkedIn is
based on algorithms. Flood your profile
with what gets you to the top of the
search

8. Maximize Your Network
LinkedIn is NOT about the NUMBER of
connections you have, but the VALUE of
those connections.
• Can someone with 1,000+ connections
confidently reach out to all of them?
• Build a strong core group (start with
current and former colleagues) and
develop those relationships

9. Maximize Your Engagement
Groups are a GREAT resource – but they
need to be the right groups
• Associations and industry groups
• Alumni groups from your alma maters
(bonus if they’re specific to your field)
• Above all, seek recognized, moderated
groups. Members have been pre-
screened. Content is more valuable.

10. Maximize Your Time
LinkedIn introduces a lot of new tools –
many of which do not provide lasting value.
Stick to the basics
• Work your email settings to your
advantage
• Use an account aggregator like
TweetDeck or Hootsuite to check your
main social accounts at the same time
(Facebook, Twitter, LinkedIn)

11. Maximize Your Money
I have yet to see a for-fee membership
category that’s worth the money
• You get out of it what you put into it
• Yes, it’s all online, but the basic
networking rules still apply

12. Let’s Do Business
Presented by Apurv Modi
Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.