Building a Social Recruiting Strategy
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This presentation takes you step by step to setting up a social recruiting strategy. Delivered to the Birmingham SHRM group in an interactive session.
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Building a Social Recruiting Strategy
- 1. Social Media StrategiesMore Than Post & Pray BSHRM & BRN September 27, 2011 @alexputman#bhamshrm #brn_birmingham
- 3. Strategy
- 6. Integration of other Platforms
- 7. Engagement / Building Communities
- 13. Identified what they do (more than job)
- 15. Engagement: spoke with this person (not “to” or “at”)
- 16. Trust: gained trust through reputation
- 17. Candidate: not “seeking” a candidate, just engaging a community!I now have one candidate in 3 minutes of engagement!
- 18. Hiring Routine Receive Requisition | Post | Resumes Roll In How many people have a documented Recruiting Strategy/Plan (for getting hires)?
- 20. 34% not looking
- 22. 14% actively lookingHow are you engaging the missing 86%?
- 25. Do you have a documented Social Media Recruiting Strategy/Plan?
- 26. Social Technology There are great technologies to help you develop and run successful social programs for your end users (candidates in our case). But, the right technology won’t do much for you unless based on: sound strategy aligned to your business goals effectively enabled across your organization by have engaging and relevant stories to tell
- 27. 3 Keys to Social Media Key Question: What does the business want or need? Strategy: plan that marries your business objectives and your business insights to your user (candidates) Enablement: active commitment to becoming a social business, make the social component a part of the company DNA Content: Storytelling! What your saying must pass the “Who gives a crap” test!
- 29. 70% of information goes unread
- 30. Only appears in the stream of your followers
- 31. Post jobs to LinkedIn profile status
- 32. Short viewable shelf life
- 33. Who sees it?
- 34. Post to all your friends on Facebook
- 36. Goals
- 39. Benchmarks
- 42. What do I want this to look like in the end?
- 43. “Keep it real”, will I really engage people
- 44. Is it just a sourcing tool?
- 46. “Big 3” Mission Statements Drive professional human resources conversation, engage business minded users and answer questions by human resources professionals. Engage and share information via links from other corporate platforms. Engage members of our communities on a personal level.
- 48. Attack Plan
- 50. What skills do I need to master?
- 51. What other resources should I use?
- 55. Cross pollinate content to other social media communities for other corporate platforms.
- 56. Provide a calendar of events for members and non-members of corporate communities.
- 57. Promote revenue generating events.
- 58. Conversation on HR related topics and business questions.
- 61. provide #hashtags for engagement
- 62. Drive content from blog and discussions in other platforms
- 63. Cross tweet other corporate related content and relevant industry/related content
- 64. ERE
- 66. Encourage personal interaction/connections with corporation visually.
- 67. Provide pictures and video of meetings, charity, community work and other events.
- 68. Provide a calendar of key events to drive attendance to functions.
- 70. Mission and goals should be condensed into this statement.
- 72. “Big 3” Business Statement The LinkedIn community is a platform of business minded HR professionals providing peer to peer questions and answers. Drive engagement to other corporate platforms Our Facebook page is designed to showcase our company and provide a visual of the group and their interactions
- 73. Types of Social Media Users
- 74. Target Audience Who are you trying to reach? Jobseekers People with certain skills People who know people with certain skills Communities of people with B&C Influencers/mouthpiece for your organization
- 75. Share Your Target Audience
- 76. “Big 3” Target Audience HR professionals with a business mindset vs. a more “social” platform. Users may not be as apt to utilize personal networks such as Facebook or Twitter. HR Professionals / potential corporation members Highly active users of social media (power users) Evangelist Engaged users of company HR Professionals seeking a personal connection with company
- 78. Are people engaged? Not just about the “likes”
- 79. # users
- 80. # of shares
- 81. Mentions of your platforms
- 86. Are you reaching your target audience?
- 87. How are they engaging (video, blog, RT’s)
- 88. Creators, Critics, Collectors, Joiners, Spectators and Inactives.
- 89. Are you achieving goals?
- 91. Who is your company evangelists?
- 92. Start with the platform that makes sense for your organization.
- 93. Assign a coordinator to each platform.
- 95. Strategy How Do I Use Social Media as a Social Marketing Tool?
- 98. PPC
- 99. Talent Community
- 100. Sourcing Tool
- 101. Users: 25 million + and growing
- 102. Reach: Everyone
- 104. http://www.gpeep.com
- 106. Search: java alabama | 40 results | 13 of interest
- 107. Build a Circle of Community
- 108. Control Your Circles
- 111. PPC
- 112. Talent Communities
- 113. Referrals!!
- 114. Questions
- 115. Leverage Past & Present Employees
- 116. Integrate into other sites
- 117. Mobile
- 118. Static
- 119. Facebook Apps
- 122. Facebook PPC
- 128. Integrate Into All Platforms
- 130. Social Plugins
- 133. Recruiter View of LinkedIn
- 135. PPC
- 138. LinkedIn PPC
- 142. Strategy: Community
- 144. Quick Survey How many Twitter users in the room?
- 146. Twitter‘s penetration rate was much lower, sitting at around 7% of the total population and 9% of the Internet-using population
- 147. Twitter, on the other hand, is driven largely by so-called power users, and only 21% of registered users are actually active on the site.
- 148. Another interesting and related Twitter usage stat: 22.5% of users are responsible for 90% of all tweets.
- 150. Tweetajob.com
- 151. Data gathering
- 152. Bio
- 153. URL
- 154. Tweets
- 157. Try: site:twitter.comphp AND (saas OR cloud) –job -jobs
- 158. Twitter Search Engines or Directories
- 159. IceRocket: search on key words in stream & profile
- 160. Tweepsearch: Profile and bio search
- 161. Twellow: Yellow pages for twitter, good search tool!
- 162. Using Twitter Lists
- 165. Find and follow talent
- 166. Keywords
- 167. Events
- 168. Associations
- 170. Blogs
- 171. Facebook Fan Page
- 172. LinkedIn profiles
- 174. Email signatures
- 177. As of February 2011, YouTube has 490 million unique users worldwide per month.
- 178. Who rack up an estimated 92 billion page views each month.
- 179. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years.
- 181. Don’t tell someone “you want to work for us” show them the realness.
- 182. Incorporate video with other platformsNOT A TALENT IDENTIFICATION TOOL
- 184. Vlog: video interview tips from the recruiting team (“How to” video #1 viewed)
- 185. Engage: testimonials from your employees & customers
- 188. Guest post from experts
- 189. Provide a catalogue of specific information
- 190. Format is not “formal”, let your hair down
- 191. Provides insight into organization vs. statsNOT A TALENT IDENTIFICATION TOOL….or IS IT?
- 193. Vlog – video “how to” | “what to do”
- 194. Content should pass the “who gives a crap” test!
- 195. Be a storyteller
- 196. Great source to find interactive / web / developers
- 200. Sources http://mashable.com/2011/02/24/facebook-twitter-number http://www.webgeekly.com/lessons/social-media/the-6-different-types-of-social-media-users-which-one-are-you http://www.forbes.com/sites/sap/2011/09/15/social-media-3-steps-from-3-great-companies http://mashable.com/2011/02/19/youtube-facts