1. Presented By:
Group No. 2

2. Aqsa Awan
MBKM-13-
54
Nighat
Naeem
MBKM-13-
52
Misbah
Fatima
MBKM-13-
27
Mamoona
Ashraf
MBKM-13-
13

3. History of Toyota
History of Honda
SWOT Analysis & 4 P’s
Conclusion
Toyota Production System (TPS)
Comparison
Slogan of Honda

6. The Land of the Rising
Sun!
Japan

7. Founders of Toyota
• Sakichi Toyoda(1867-1930)
 Automatic Loom
• Kiichiro Toyoda (1894- 1952)
 Used chain conveyor
 into the Assembly line
• Eiji Toyoda (1913)
• Implementation of Jidoka and JIT.

8. History From the Very Beginning ......
Began as a textile company in
1926
 (Toyoda Automatic Loom
Works)
 In 1933 an automobile
department was
 established within Toyoda
Automatic Loom Works.
 In 1937 Toyota Motor Co.
was established
 as an independent company.

9. The Golden period
 Becomes a major supplier of trucks to The
Imperial Army during WWII.
 Plants were scheduled to be destroyed by
allies, but the war ended first.

10. Launching First Car!
Launched first car in 1947
Toyota Production System
formed in 1950 based on
 Just-In-Time principle.

11. Innovations
 In 2002, entry in the Formula 1 circuit.
 In addition to manufacturing automobiles,
Toyota provides financial
services through its division
Toyota Financial Services and
 also creates robots.

12.  Toyota headquarters in
Toyota -Shi (Toyota
City) , Japan.
 In 1982, the Toyota
Motor Company and
Toyota Motor Sales
merged into one
company, the Toyota
Motor Corporation.

13. TOYOTA official slogan is
This tagline embodies the spirit of constant
innovation on the part of Toyota. It lends the
associations of quality and technological
capability to the brand.

15.  The production
system developed by
Toyota Motor
Corporation to
provide best quality,
lowest cost, and
shortest lead time
through the
elimination of waste.
Toyota Production System(TPS)
• Also called The Toyota way

16. QUALITY POLICY
• “We will strive to meet customer’s
expectations by providing world-class
products and services through total employee
commitment and continuous improvement.”

17. TOYOTA’S APPROACH TO QUALITY

18. Toyota’s approach to quality
• Toyota has achieved a
• reputation for the
• production of very high
• quality vehicles in all
• countries around the world.
• This has been achieved by an approach to
quality control and quality assurance.

19. Toyota After Sales Services
•If TGS vehicle prove defective in
the first 12 months or 20,000km of
ownership - whichever comes first -
it will be fully covered by Toyota's
worldwide warranty.
•It has over 10,500 service locations
in 160 countries.
•24-Hour Roadside Assistance
Covers:
•Battery jump starts
•Tire service
•Emergency fuel delivery
•Lockout protection
•Towing
•Winching

20. Innovations

24. • 2011 TOYOTA ALTIS 1.6 G MANUAL
TRANSMISSION PHP 858,000.00
• FREE INSURANCE W/ACTS OF GOD
• TOTAL CASH OUT 151,600.00

26. AMAZING PROMO FOR 2012
• 2012 TOYOTA ALTIS 1.6 E M/T PHP
803,000.00
• FREE INSURANCE W/ ACTS OF GOD
• TOTAL CASH OUT ALL IN 140,800.00

29. Where is Toyota Today?
 Second Largest automaker, but most profitable
 51 manufacturing companies in 26 countries
 Produce a vehicle every 6 seconds
 Brands: Toyota, Lexus, Scion
 Business partners with Daihatsu and Hino
 automotive business accounted for 90% of
 revenues
 Other 10%: housing, marine, GAZOO,
 telecommunications, ITS, Biotechnology and
 A forestation
 Success attributed to Toyota Production System

31. Who is Honda?
Honda Motor
Company, Ltd is
a Japanese public
multinational
corporation
primarily known
as a manufacturer
of automobiles
and motorcycles.

32. • Japanese public multinational
corporation
• Headquartered in Tokyo,
Minato, Japan
• Honda has been the world's
largest motorcycle
manufacturer since 1959
• Founded by Soichiro Honda.
• 5th largest automobile
manufacturers in world and
2nd in Japan
• Company was established on
September 24, 1948.
• Takeo Fukui is the CEO of a
company.
AT A GLANCE

33. Honda was
founded on
October 1946
in Japan and
incorporated
on
September 24
, 1948.

34. •Honda's founder, Soichiro
Honda had an interest in
automobiles.
•The first complete motorcycle,
with both the frame and engine
made by Honda, was the
1949 Model D, the first Honda
to go by the name Dream.
•The first production
automobile from Honda was
the T360 mini pick-up truck,
which went on sale in August
1963

35. •Honda is headquartered
in Minato, Tokyo, Japan.
•Their shares trade on
the Tokyo Stock
Exchange and the New York
Stock Exchange, as well as
exchanges in Osaka,
Nagoya, Sapporo,
Kyoto, Fukuoka, London,
Paris and Switzerland.
HEADQUATER OF HONDA

36. HONDA IN PAKISTAN
•Honda Atlas Cars Pakistan Limited
is a joint venture between Honda
Motor Company Limited Japan, and
the Atlas Group of Companies,
Pakistan.
•The company was incorporated on
November 04, 1992 and joint
venture agreement was signed on
August 05, 1993.
•Since the commencement of
production in 1994, the company has
produced and sold more than
200,000 cars till July 12, 2012.

37. HONDA official slogan is
HONDA has never used its slogan to sell
its products but it was Mr. HONDA’s
belief that it will built products sell
themselves.

38. After Sales Services of Honda
The warranty of the vehicle is valid for 3 Years or 70,000
kilometres whichever comes first from the date vehicle is sold and is
transferable.
To facilitate the customers for any assistance they require, have a separate
department, called Customer Relations, at the head office.
HACPL is a customer service conscious company, for which it is always
looking for avenues to develop further relations with the customers who have
already purchased the cars.
HACPL is providing regular trainings to the dealers' technicians. The
trainings cover all aspects of the cars including the periodic maintenance,
diagnostics, trouble shooting and repairs according to HONDA standards.
Honda Genuine Spare Parts are available for all Honda Vehicles.

39. Innovations
Innovative technology has always been a Honda trademark, showcasing
pioneering engine and chassis design that has set the standard for
excellence for more than 60 years.
Peak Performance
The Honda Motor Company had arrived, with nearly 600 international and
U.S. race wins to follow
Man Before Machine
Every technological and design advance is made with you the rider in
mind, the ultimate goal being to ensure the most rewarding and enjoyable
riding (and ownership) experience possible
Engineering for Safety’s Sake
For all the performance-enhancing breakthroughs Honda’s engineers have
made over the years, several have also provided improvements in perhaps
an even more important area: rider safety.
What Lies Ahead?

43. 4 P’s of Toyota
PRODUCTS:
Camry
Corolla
4Runner
Land Cruiser
Sienna
Lexus
Yaris

44. Varies Car by Car Too
In Pakistan:
CARS:
Minimum 10 lacs to 20 lacs
SUVs:
Minimum 50 lacs to 2 Crore
Corolla 1.3L GLi Rs. 1,621,300
Corolla 1.3L XLi Rs. 1,491,300
Corolla 1.6 GLi A/T Rs.1,786,300
Altis 1.6 M/T Rs. 1,859,500
Altis 1.6L M/T SR Rs.1,949,500
Camry (Auto) Rs.7,999,000
Camry(Manual) Rs. 7,799,000
Land Cruiser Prado Rs.16,899,000
Price

45. International Presence:
Over 170 countries worldwide
In Pakistan:
Many Large showrooms in big
cities i.e.
Peshawar, Karachi, Lahore ,
Islamabad, Quetta,
Multan, Faisalabad etc.

46. TOYOTA promotes its products through;
Ads, billboards, tv,
Sponsoring sports events
Customer service
Through their websites
PARTS AND SERVICE PROMOTION:
EARLY BIRD SERVICE
60MINS SERVICE
SALES PROMOTION:
Toyota have excelled in public demand and mainly
in price issues.

47. 4 P’s of Honda
PRODUCTS:
•Fit
•Civic
•Accord
•Insight
•CR-V
•Ridgeline
•Pilot and Odyssey

48. • Varies Car by Car
• In Pakistan:
The new models of Honda
automobiles in Pakistan range in
minimum of 15 lakhs.
Price ACCORD: 4600000 Rs
CR-V : 4200000 Rs
CIVIC(AUTO): 1900000 Rs
CIVIC: 1820000 Rs
CITY: 1200000 Rs

49. • In Pakistan:
• Head Office is in Lahore
• Many Large showrooms in big cities
i.e. Peshawar, Karachi, Islamabad, Multan

50. HONDA promotes its products through;
Ads, billboards, tv,
Sponsoring sports events
Customer service
Environment friendly automobiles
Through Websites
New Price Promotions:
• Honda Graduate Program
Parts/ Service Promotions:
• Longer Life Tires

52. A Motivated and extremely productive
work force.
Low cost, high quality factory operations
guided by just in time.
Long-term partnerships with suppliers.
Careful market research and short design
to show room cycles so as to keep models
closely aligned with market demand.
Having outstanding labor relations.
Strong employment relationship.
Long-term relationship with supplier.

53. Customers not segmented
Production operation not very good as the
product needs to be reworked
Limited Research and Development done as
compare to competitors
High level of responsibility on employees
shoulders
Lack of flexibility in the company
Continuous stress on employees due to
Continuous improvement.

54. Toyota now have a reputation for
manufacturing environmentally friendly
vehicles.
Producing high quality, small and fuel
efficient cars that can attract the
consumers.
The company has launched its new
Aygo, which is targeted at the streetwise
youth market and captures (or attempts
to) the nature of dance and DJ culture in a
very competitive segment. The vehicle
itself is a unique convertible, with models
extending at their rear! The narrow
segment is notorious for it narrow
margins and difficulties for branding.

55. Rising gasoline prices triggered by
decisions of the OPEC oil cartel to hike
crude oil prices substantially.
Continuing appreciation of the yen.
Expanding demand in the Japanese
auto market.
Escalating competition in the low priced
car market by the entrance of several
newly industrialized countries.
Increasing sales of imports.

56. SWOT Analysis
of
Honda

57. STRENGTHS
Brand name image
Smoother drive as compared to competitors
Efficient performance
Quality – ISO Certification
Highly loyal, committed and motivated
employees
Hardworking, experienced and qualified staff

58. WEAKNESSES
Honda in Pakistan has a lower sales value than
Suzuki and Toyota.
Its Distribution Centers are less
People of Lower Class are unwilling to buy it
because of its image as high status car
Honda’s are expensive to buy and maintain then
its counterpart rivals.
It faces a long road in gaining trust and making
ways to remove the image that Honda’s are
unreliable cars.

59. Customers realizing quality matters, as problems
are already cropping up in new entrants models
Initiatives and proposals in process for coping with
increased demand of bikes
Newer segments introduced with entry of new
models, design, which still have huge potential for
growth
Karachi, a segment which has tremendous
potential for growth and profitability.

60. Crucial economic conditions of Pakistan
can lead to the decreased sales .
WTO (World trade Order) opening local
markets for global competition
Competitors launching newer models
with stress on reduced price for our price-
sensitive economy proving serious threat in
near future
The biggest threat for HONDA is
TOYOTA

62. Target Market of Toyota
Young adults
Elite class
Economy class
Upper middle class
Upper class

63.  Always targeted:
 upper class groups
 upper middle class
 middle class
 Have been very successful in
maintaining its target
market and providing with
the products of their needs.

64. • Nearly in comparison
with each other
• Honda has a little
high brand image as
compared to Toyota
• May be due to high
prices of Honda
vehicles and spare
parts

65. • Prices of Honda vehicles are high
according to respondents
• Over 90% are satisfied with prices
of Toyota
• Toyota should maintain this price
range by maintaining quality
• Honda should lower their prices by
targeting customers related to lower
segments

66. 5%
5%
60%
30%
Disagree
Neutral
Agree
Strongly
Agree
Prices Affordability (Toyota)

67. Prices Affordability (Honda)
19%
31%
22%
28%
Strongly
Disagree
Disagree
Neutral
Agree

68. Maintenance Affordability(Toyota)
5%
28%
58%
10%
Disagree
Neutral
Agree
Strongly
Agree

69. Maintenance Affordability(Honda)
5%
27%
28%
40%
Strongly
Agree
Disagree
Neutral
Agree

70. Spare Parts Prices(Toyota)
10%
25%
38%
28% D
N
A
SA

71. Spare Parts Prices(Honda)
15%
30%
30%
20%
5%
SD
D
N
A
SA

72. Fuel Efficiency (Toyota)
40%
45%
15%
N
A
SA

73. Fuel Efficiency (Honda)
4%
28%
30%
38%
3%
SD
D
N
A
SA

74. Resale Value(Toyota)
25%
40%
25%
10%
D
N
A
SA

75. 2%
28%
45%
25% SD
D
N
A
Resale Value(Honda)

76. 27%
35%
38% N
A
SA

77. Target and Segmentation(Honda)
30%
20%15%
30%
5%
SD
D
N
A
SA

78. Conclusion
A/C to price affordability Toyota is best
Toyota covers more market segmentation as it bring
product also for lower middle class
Toyota bring more innovation by introducing hybrid cars
Toyota is more commonly available rather then Honda
Honda has more brand name
Honda provide more durability
Honda give more resale price then Toyota
After sale services of both companies are approximately
same