1.
PERSONAL
BRAND PLAN
by Stefano Principato
12 Ps of Personal Branding 2.0
Personal asset
Personality: Thinking, Feeling, Sensation, Intuition
Passion: what are you passionate about?
Professional asset
Purpose: mission, vision, values
Potential: education, experiences, expertise
Swot Analysis
Strenghts / Weaknesses
Opportunities / Threats
Professional strategy
Professional goals: S.M.A.R.T.
Positioning: unique value proposition
Network strategy
People: who are your customers?
Partners: who can work with you or can support you?
Marketing strategy
Performance: what are you really selling?
Pricing: revenues/ expenses
Packaging: visual & touch point
Promotion: on & off line
Process: Discover, Create, Communicate, Mantain
Strategic approach: Analyse, Plan, Do, Monitor
Personal Marketing: strategy
Self Marketing: promotion
Personal Branding: reputation
Stefano Principato 2011 http://marketingpersonale.blogspot.com