Ardy Roberto shares the one thing that will predict your success as an entrepreneur, the PISO business model for finding a good business to start, and the 5 mindsets that one must have to succeed as an entrepreneur. These are the slides shared by Ardy Roberto during his July 2016 runs with the PFA-BPI Ka Negosyo seminar series.

1. Success
Mindsets of
Entrepreneurs
+ Winning Attitudes
+ Spotting Opportunities
Ardy Roberto

5. Let’s have an
Attitude of Gratitude
Thank you!

6. Entrepreneurs?
Self-employed?

9. Composition of millionaires in the world:
1% - celebrities (singers, actors,
athletes)
5% - top salesmen
10% - top specialists (lawyers,
doctors, professionals)
10% - top executives of mega
corporations
74% - entrepreneurs!
(Bo Sanchez, 8 Secrets of the Truly Rich)

10. Composition of millionaires/
billionaires in the world:
1% - celebrities

11. 5% - top salesmen

12. 5% - top salesmen

13. Composition of millionaires in the world:
10% : top specialists
(lawyers,doctors, professionals)

14. Composition of millionaires in the world:
10% : top executives
of mega corporations

15. Composition of millionaires in the world:
74%=
entrepreneurs!
(Bo Sanchez, 8 Secrets of the Truly Rich)

21. My predictions…Next wave of
entrepreneur billionaires in the
Philippines:
1.) 3/10 will be Female
2.) 2/10 will be technopreneurs
3.) 2/10 is a millenial today

22. Success is…
“Growing towards
my God-given,
maximum potential
to bless others.”

23. Kuwentong
Negosyo

28. EVERY FRIDAY – PHIL DAILY INQUIRER
BUSINESS SECTION

33. www.saltandlight.ph

34. www.saltandlight.ph

40. 12

41. 3.8

42. Who else has failed and lost?
P10K
P100K
P500K
P1M
P5M
P50M

44. “Consider it pure joy…whenever you
face trials of many kinds.
For when your faith is tested, your
endurance has a chance to grow.
So let it grow, for when your
endurance is fully developed,
you will be strong in character and
ready for anything.”
- - James

45. “Consider it pure joy…
whenever you face
trialsof many kinds.”

46. “God has a purpose
behind every problem. …
He uses circumstances to
develop our character.”
- RickWarren,The Purpose Driven Life

47. What has been the
most challenging, biggest
trial / test in your life?
Stand up and share with a partner

48. How did you respond to that
trial in your life?
What was your
AQ?

54. The
difference
between
losers
and
winners
is
the
way
they
respond
to
failure.

60. Satapol
Polpopras
failed in his shrimp farm
business but came back to set
up the most succesful…

61. Insect-fast food
Insect Inter
(Thailand)

62. Slogan:
“Never mind the look, it tastes great“
founder – Satapol Polprapas

63. Insect Inter (Thailand) Ø 60+
outlets
Ø Over
15M Baht
in sales
@ year
Ø 100 new
franchise
es

64. Aluminum
Container, Inc.
1978-1985

66. “From 1978-1985 his company, Aluminum
Container, Inc. made good money supplying
aluminum toothpaste tubes to Colgate and
Close-Up. Then he was caught by
surprise when they both switched
to plastic tubes.
In debt, he was forced to close his
business, and was left with millions
of aluminum tubes.”

72. Adolf Merckle (World’s 94th richest,
Germany’s 5th richest) stressed out by
financial crisis: Commits Suicide (Jan 6-09)

73. 1

75. Dec ‘99-May 2000
Crisis situation – Very ill, suspected
to have bone cancer or leukemia
www.saltandlight.ph

76. www.saltandlight.ph
“Missed diagnosis”

77. June 2000
“SLE”
Systemic Lupus:
Attacked multiple
organs, esp
kidneys, nervous
system, etc
Very bad prognosis..
www.saltandlight.ph

78. October 2000
My “Miracle”:
Patient
• Kidney damage
reversed
• No chemotherapy
• No Dialysis
• Minimal medication
www.saltandlight.ph

80. “We were broke
(again) but full of
HOPE”

81. Start up: Salt & Light Ventures 2000
How do I
grow this
business?

82. How Salt & LightVentures became #1
niche seminar producer and promoter
We started small and
dreamed BIG

83. Start small: 15 to 50
people workshops
How do I
grow this
business?

84. Then… 100 to 250 people
seminars

85. Then… 300 to
500 to 1,000
people
conferences

86. Okay – let’s go! Think BIG:
Araneta Coliseum and PICC

87. 10 years after the “most successful failure” concert
business in CDO…a seminar with 14,000 people!

88. PICC: 4,000 people
Total for 2 days: 18,000 people

91. My “Miracle” Patient @ Sea of Galilee
www.saltandlight.ph
Miracle:
From bankrupt to giving
back

92. “Character cannot be developed in
ease and quiet.
Only through experience of trial and
suffering can the soul be
strengthened, ambition inspired,
and success achieved.”
- Helen Keller

93. Living...second life
MyHeartofHealing.com (c) Ardy Roberto 2008 -
buy the Heart of Healing at OMF.com

94. Dream trips
My “Miracle”
Patient @ Sea
of Galilee
MyHeartofHealing.com (c) Ardy Roberto 2008 -
buy the Heart of Healing at OMF.com

95. Dream trips – Egypt/ Israel 2005
My “Miracle” Patient @ Sea of Galilee
MyHeartofHealing.com (c) Ardy Roberto 2008 -
buy the Heart of Healing at OMF.com

96. 96Raising Funds by Producing, Organizing and

100. “Don’t get
attached to this
house… This might
be temporary.”

104. “Dad, why did
Mom have to
die so early?”

107. How do you respond to
adversity? (i.e. Respons-ability)
+ Re-assessed
+ Re-invest
+ Re-invent
+ Re-focus
+Re-married

111. C

119. Blessings...

120. Blessings...

121. Blessings...

122. Quezon City
Sports Club, E
Rodriguez Ave,
QC. Reg fee:
P750.
0922-888
-2427

123. Jesus looked at them and said,
“With man this is
impossible,
but with God all things are
possible.”
Matthew 19:26

130. “Everyone wants success, but
most people lack two very
important qualities:
persistence
and
patience.”
- Denis Waitley

131. The Entrepreneur’s
MINDSET
5 Mindsets
that can help you
in your journey

132. What is a
MINDSET?
Way of thinking;
set of attitudes

133. “One of the greatest
discoveries of my time, is
that a man can change
his life by changing his
attitude.”
William James

134. “As a man thinks in
his heart, so is he.”
King Solomon
– Proverbs 23:7

135. It starts with your thoughts
Difference between
“Sumpa” or
“Pagpapala”
“Blessings” or
“Curses”

136. > Sow a thought >
Ø Reap an ACTION
Ø Sow an ACTION >
Ø Reap a HABIT >
Ø Sow a Habit >
Ø Reap a CHARACTER >
Ø Sow a CHARACTER >
Ø Reap a DESTINY

137. “You become what
you think about
most of the time”
– Earl Nightingale,The Strangest Secret

138. Do you think:
{“Di puede ‘pre”}
Or
“…PUEDE!!”

139. “Entrepreneurs are not just
positive thinkers – they are
possibility
thinkers”

140. I'm Inspired! - My 3 Most Successful Failures - (c) Ardy Roberto 2010.
ardyroberto.org

141. Case studies of
ordinary people
who asked,
“Why not?”

142. Answers questions like:
“What is a good
business to start?”
“Where are the
opportunities?”

143. PISO Start-Up Model
© Ardy Roberto
Look for
Problems and
Irritants that you can
Solve as
Opportunities

144. What problems
did these
entrepreneurs
solve?

151. Raffy David of Pilipinas Teleserv

152. DFA Passport Direct
• Developed to relieve
DFA of crowd
congestion
• DFA Pasay City Center
– 3,500 applicants per
day
– Queueing starts as
early as 5am

166. Narayana Peesapaty, founder of Bakeys, has already sold
1.5 million edible spoons made from made of millet, rice and
wheat

168. What will be your
“Why not?”

169. What’s the principle
lesson?

186. What is the common source of
light?
Bulbs
• Consume energy
• Cost of electricity

197. Solar Bottle Light
Natural daylight for the community

198. Made from readily available &
recyclable materials…

199. 2L PET soda bottles
encased in GI corrugated
sheets

200. Easy to assemble…

203. Provides a good
source of light
equivalent to 55
watts

204. Before and After

210. Bonus idea:

213. What is an opportunity?
Problem waiting to be solved

214. Find opportunities
Be successful
So that you can bless as many
people as you can
You are blessed to be a blessing!

219. Let’s keep in touch!
FB: ardyroberto
IG/Twitter: @ardyroberto
#successmindsets
To get a FREE pdf copy of this
presentation email:
ardy.roberto@gmail.com

220. MINDSET #1:
Have the mindset of a dreamer
DREAM
BIG

221. Ano ang mga pangarap nyo?
What are your dreams?
Why are you in business?
Have you written
down your dreams?
(Translate your dreams into goals)
{Take 2 mins to write it down}

222. Why is it important to write down your
dreams or goals?
Harvard study says that
84% of graduates have no goals at all,
13%, have goals
(but they’re not written down);
only 3%have goals
that are written down…

223. Study showed
that 10 years later…
People who write down their
goals earn 10Xmore
money than those who don’t!

224. - Hang out with
entrepreneurs who
- Dream BIG!

228. What are your dreams?
How are they expressed as goals?
Get a 1/4th piece of paper and write down
your goals:
Faith
Family
Financial
Fitness

229. Why not have a faith goal?
A faith goal is a goal much much bigger
than yourself that it is only achievable
with God’s help J

238. Success MINDSET #2:
Have an
ACHIEVERS
Mindset
{Magsipag, Magtiyaga,
Magtrabaho!}

239. WORK HARD
“Lazy people are
soon poor;
hard workers get
rich.”
King Solomon
- Proverbs 10:4, NLT

240. “All hard work
brings a profit,
but mere talk leads
only to poverty”
- King Solomon
(Proverbs 14:23)

241. Work HARD
vs
EASY Money
mentality

244. P80M Lotto Winner,
Naputulan ng Kuryente.
"Last Sunday’s debut telecast (True
Stories on QTV featured) the story of
a man who won over P80 million
playing the lotto sweeps—and
eventually lost most of it. In fact, his
fortunes have fallen so low that the
electricity in his “mansion” has been
cut off, and his kitchen shelves are
bare. (Inquirer.net, 1/29/10.

249. “Do not love sleep or you will
grow poor; stay awake and
you will have food to spare”
- King Solomon
(Proverbs 20:13)

250. Mercy Evangelista

251. Mercy Evangelista
“When you keep on
working hard…
success will
follow you”

252. 80% of orders are written
during or after the 5th sales
call…but only 10% of salespeople
persist to call or follow up 5 times …
and only 2% persist up to 7 times.
– S4 Success Secrets of Sales Superstars
Winners do what losers hate to do:
work and PERSIST!

253. Success MINDSET #3:
STEWARDSHIP
Mindset
(Simple MaBuhay,
MaTIPID, MaSINOP )

254. Be frugal.
Live
Simply

256. “Being frugal
is the
cornerstone of
wealth
building.”
- The Millionaire Next Door

258. US$89 billion dollar man still drives a pick-up
truck. Doesn’t want fancy cars.
His secret: “Humility and frugality”

259. FRUGAL:
IKEA billionaire owner rides bus,
flies economy class

261. SUCCESS MINDSET #4
Invests in
EDUCATION
(vs entertainment)

262. 262
“Masa” mentality
• Spend for things they believe they
“need”:
• Colored TV /DVD
• Splurge on celebrated occasions:
Christmas, New Year, Valentine (Western influenced);
fiesta, jueteng (Native Filipino)
262

263. 263
Lower/Middle Class Segment
• Why downwardly mobile?
• Because of their values and beliefs that are
anchored on magic and luck.
• So frequenters of bingo
game halls and lotto
263

264. LEADERS ARE
READERS

265. Invest in books!
Like..E-Myth by
Michael Gerber
And
GoNegosyo books!

266. Guerrilla Marketing series

268. EVERY FRIDAY – PHIL DAILY INQUIRER
BUSINESS SECTION
1
1

270. Leadership series of books by John Maxwell

273. www.saltandlight.ph

274. How do I
grow this
business?

275. How do I
grow this
business?

276. How do I
grow this
business?

277. How do I
grow this
business?

278. How do I
grow this
business?

279. How do I
grow this
business?

280. How do I
grow this
business?

281. How do I
grow this
business?

282. How do I
grow this
business?

283. How do I
grow this
business?

287. C

288. …and invests in
RELATIONSHIPS
Ask yourself:
How can I help others become
successful?

289. How can I help others become successful?
Training
Coaching
Mentoring

290. “There is no success
without a successor”
– Peter Drucker

291. Success MINDSET #5
Thinks
“entrepreneurial”
vs
“self-employed”
(what’s the difference?)

292. Success MINDSET #5
Thinks “entrepreneur”vs “self-employed”
Who here are
Entrepreneurs?
Who are
self-employed?

293. Entrepreneurial MINDSET
A self-employed person
works IN his business
An entrepreneur
works
ON his business

294. Success MINDSET #6
Thinks “entrepreneur”vs “self-employed”
Take the vacation test:
Who here can go on vacation/
leave for ______
and his/her business is will
keep on running profitably?

295. Story of Popoy
The self-employed
graphic artist
Worked 12-16 hrs a day—doing everything—
lay-out design, collecting, driving, etc. to pay
himself a salary. If he goes on leave for one
week, what happens to his business?

296. Entrepreneurial MINDSET
Own your business,
don’t let your business
OWN YOU!

297. Ask yourself these (Gerber)
questions:
How can I get my business to work,
but without me?
How can I get my people to work, but
without my constant interference?
How can I systematize my business
like a franchise?

298. How can I own my business, and
still be free of it?
How can I spend my time doing the
work I love to do rather than the
work I have to do?

299. Entrepreneurial MINDSET
Work ON your business by
creating systems.
Hire, delegate, outsource,
don’t do everything yourself.

300. Entrepreneurial MINDSET
To avoid burn out...
FIRE yourself!
Find a way to make the
business run without
you.
(April 8 story)

301. Entrepreneurial MINDSET
Bottomline:
Your business is NOT
your life.

302. Adolf Merckle (World’s 94th richest,
Germany’s 5th richest) stressed out by
financial crisis: Commits Suicide (Jan 6-09)

303. Entrepreneurial MINDSET
Your business is NOT your life:
“Once the business threatens to
break-up our marriage, I will close or
sell the business. I choose FAMILY
over the business.”

304. Entrepreneurial
MINDSET
Work ON your
business not IN:
• Place systems
• Place a team
• Coach
• Let go…

305. Entrepreneurial MINDSET
Work hard ON your business in
the first few years so that it can
run profitably and successfully
WITHOUT YOU for the next few
decades. (Or enables you to
SELL the business, so that your
money starts working for you)

306. Entrepreneurial MINDSET:
Your business is not your life
Set your mind on not just
being a successful entrepreneur,
But on being the most...
Loving spouse, or parent, or
brother, or sister, or son or
daughter…

307. Entrepreneurial MINDSET:
Your business is not your life
At the end of your life, what
matters most is the love and
respect of those who matter most.
So make sure that you own the
business and the business does
not own you…(don’t fall in love
with your business or else…)

309. Entrepreneurial MINDSET:
5 Entrepreneurial Mindsets:
1. DREAMER – Writes down goals
2. ACHIEVER – Masipag, matiyaga
3. STEWARD – Matipid, masinop
4. INVESTOR – Education,
Relationships
5. REAL “ENTREPRENEUR” not “self-
employed.”

310. Let’s keep in touch!
FB: ardyroberto
IG/Twitter: @ardyroberto
#successmindsets
To get a FREE pdf copy of this
presentation email:
ardy.roberto@gmail.com