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Introduction
Act I: I Know Why the .edu Bird Tweets
Twitter Basics
Benefits of Twitter
Ambient Awareness I
Ambient Awareness II
Potential Audiences: Prospective Students
Glass Half-Full or Half-Empty?
Home Page Widget
Twitter Badges
TweetChicago
Alumni
Media Relations and Brand Management
Best Reason for University Tweeting?
Act II: Getting Off the Ground
Step I
Getting Approval
Key Questions Regarding Content
Content Integration
Who Will Tweet For You?
How will you interact with followers?
What Tools Will You Use?
Measuring ROI
 
Act III: Birds of a Feather
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A Bird in the Hand: Twitter as a Higher Ed Communications Tool

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Presented at the 2009 eduWeb conference in Chicago, July 21, 2009.

Publié dans : Formation, Technologie, Mode de vie
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A Bird in the Hand: Twitter as a Higher Ed Communications Tool

  1. 1. Introduction
  2. 2. Act I: I Know Why the .edu Bird Tweets
  3. 3. Twitter Basics
  4. 4. Benefits of Twitter
  5. 5. Ambient Awareness I
  6. 6. Ambient Awareness II
  7. 7. Potential Audiences: Prospective Students
  8. 8. Glass Half-Full or Half-Empty?
  9. 9. Home Page Widget
  10. 10. Twitter Badges
  11. 11. TweetChicago
  12. 12. Alumni
  13. 13. Media Relations and Brand Management
  14. 14. Best Reason for University Tweeting?
  15. 15. Act II: Getting Off the Ground
  16. 16. Step I
  17. 17. Getting Approval
  18. 18. Key Questions Regarding Content
  19. 19. Content Integration
  20. 20. Who Will Tweet For You?
  21. 21. How will you interact with followers?
  22. 22. What Tools Will You Use?
  23. 23. Measuring ROI
  24. 25. Act III: Birds of a Feather

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