Social media can help professionals maintain client relationships, identify potential clients, stay up-to-date on developments, and establish expertise. The document recommends using tools like Twitter and LinkedIn to listen to customers, share interesting content, and have conversations while avoiding hard selling, repetitiveness, and oversharing personal details. It advises setting up accounts, notifying networks, contributing to discussions, and responding quickly to make the most of social media for business purposes.

1. Social media and how it can work for you
AAT Member's Weekender
20 May 2011
Speaker: Arié Moyal

2. Overview
• Why use social media?
• Some tools
• Dos and don’ts
• First steps
• Questions?

3. Why use social media?
Social media helps to:
• Maintain relationships
with current clients
• Identify potential clients
• Stay on top of new
developments
• Establish expertise
• Increase visibility

4. Social Media Tools

5. Dos and Dont's
Do: Don't:
• Listen to what your • Focus purely on the hard
customers are saying sell
• Have conversations • Be repetitive
• Share interesting articles, • Get too intimate with
videos & links indivduals
• Be helpful where you can • Leave too much time
• Respond quickly between tweets

6. First steps
• Understand what makes you unique
• Set your goals
• Set up your accounts
• "Follow" those you want to connect with and listen
• Let your networks know you're on social
• Contribute to conversations

7. Questions?

8. Thank You!
Thank you for your participation!
Arié Moyal
arie@ariemoyal.com
http://www.ariemoyal.com
twitter: @amoyal