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IMPACT OF SOCIAL NETWORKING SITES ON YOUNG GENERATION

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Social networking sites (SNSs) such as Facebook, Twitter and Google+ have attracted millions of users, many of whom have integrated those sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices

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IMPACT OF SOCIAL NETWORKING SITES ON YOUNG GENERATION

  1. 1. 1
  2. 2. 2 Report on: IMPACT OF SOCIAL NETWORKING SITES ON YOUNG GENERATION Prepared & Submitted by: Arif, Md. Nazrul Islam Student, American International University-Bangladesh(AIUB) Course Teacher: TASNIA TARANNUM Faculty, Department of English
  3. 3. 3 The Course teacher, Business Communication, American International University-Bangladesh (AIUB), Banani, Dhaka. Sub: Submission of Report. Dear Ma’am, I have the pleasure to submit my report titled “Impact of social Networking sites(SNSs) on Young Generation”. This was a very good opportunity to deal with young generation about the impact of social sites on their life. This is modern era and every of us using social sites for various peruses like communicating, view sharing etc., Most of the user are youths and I tried to find out the impact of social sites on their life using some open and close ended question. I found that most of them are using 2-3 social networking sites and Facebook is too much popular to them, every of them are using Facebook. They use social sites mostly to communicate with friends and use 2-4 hours daily. Despite that almost every of them thinks that the impact of social networking sites is positive because it provide easiest way to communicate with friends, relatives etc. I am thanking you again for giving me a chance to research about this topic and make a report which will help me in future life I think. Despite all possible attempts, certain deficiencies may reside and I sincerely regret this. Yours Sincerely Arif, Md. Nazrul Islam
  4. 4. 4 Preface Different social networking sites (SNSs) are now our part of life. Most of the modern people use any of those social sites like Facebook, Twitter, Google+ Linked in etc. and most of the users of those are young. Number of SNSs used by each person is one, two, three and some of us use more than four social networking sites and it means everything. Most of our youths now prefer social sites to pass leisure time than other. This report is about the impact of SNSs “Impact of social networking sites on young generation”. I tried to find out the impact of social networking sites using various open and close ended questions. All the respondents of my survey is between 18-24 years old, who represented the young generation. This survey provides us information about how many times they spent on social sites, which site they use most and with whom they contact most using social sites. From this report we will know about total impact of social networking sites on our young generation.
  5. 5. 5 Acknowledgment First and foremost, I would like to thank to our course instructor of this course Tasnia Tarannum for the valuable guidance and advice. She inspired me greatly to work in this term paper. Her willingness to motivate me contributed tremendously to our work. I would like to thank her for spending her valuable time by helping me for this term paper. Besides, I would like to thank the respondents who helped me by giving their answers to the questionnaire. I am very thankful to them as they gave their precious time for me. Their cooperation really helps me to analyze and finalize this report. Finally, an honorable mention goes to my families and friends for their understandings and support me in completing this report. Without helps of the particular that mentioned above, I would face many difficulties while doing this research.
  6. 6. 6 Table of Contents Title page 2 Forwarding letter 3 Preface 4 Acknowledgement 5 Table of Contents 6 List of Illustrations 7 Abstract 8 1.0 Introduction 1.1 Background 9 1.2 Definition 9 1.3 Objectives 10 1.4 Research Methodology 10 1.5 Literature Review 10 1.6 Advantage 11 1.7 Disadvantage 12 2.0 Findings & Analysis 13 3.0 Conclusion 18 4.0 Recommendation 18 Appendix 20 Bibliography 21
  7. 7. 7 List of Illustrations Pie chart-1: Social sites people are using. Pie chart-2: Hampers study. Pie chart-3: Security of social sites. Pie chart-4: Overall impact of social sites. Pie chart-5: SNSs makes our life complicated Table 1: Purpose of using social sites. Table 2: Number of SNSs used by each person Graph-1: Hours spent on social sites. Graph-2: Do you feel insecure while sharing? Graph-3: SNSs may bring welfare for country.
  8. 8. 8 Abstract Online social networking has become extremely popular with adolescents and young adults. As of January 2014, 74% of internet user use social networking sites (men 72% and women 76) and 90% of college students have a Facebook account. Using social networking sites is among the most common activity of today's generation mostly to youths. Any Web site that allows social interaction is considered a social networking site such as Facebook, Google +, Twitter etc. Such sites offer today's youth a portal for entertainment and communication and have grown exponentially in recent years. My major focus of this study is to find out that on which way our young generation are using these social sites, what they actually think of it and how they use it in their daily life. In this research I tried to find out that using survey which includes some open and close ended questions. 35 respondents answered those questions who represented the youths. I have found out from this study that every one of them has Facebook account and most of them use 3-4 social sites. Most of the respondents use social sites 2-4hours daily and half of them this that it hampers their study. Overall most of them agreed that impact of social networking sites is positive because it helps youth to communicate with their friends in easiest way and to meet new people.
  9. 9. 9 1.0 Introduction 1.1 Background: Social networking sites (SNSs) such as Facebook, Twitter and Google+ have attracted millions of users, many of whom have integrated those sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research studies in the field of online social networks, it has been revealed that these sites are impacting the lives of the youth greatly. When using these sites such as Twitter, Facebook or Instagram, there are both positive and negative effects on the youth. It is inevitable to ignore the fact that nowadays social network plays an essential role in teenagers’ lives. Most youths are spending at least an hour in these popular social media sites. Generally, 1 out of 7 minutes which are spent online by most of those who can access internet is spent on Facebook according to Shea Bennett. One may ask how spending all that time on the social media sites may have a positive impact on them. Well, social media helps the youth and any other user updated with what is happening around the world, help the teenagers stay connected and interact with each other even if they are many miles apart. 1.2 Definition: We define social networking sites as web-based services that allow individuals to (1)Construct a public or semi-public profile within a bounded system. (2) Articulate a list of other users with whom they share a connection and (3) View and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between "latent ties" (Haythornthwaite, 2005) who share some offline connection. On many of the large SNSs, participants are not necessarily "networking" or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network
  10. 10. 10 1.3 Objectives: The main objective of the study is to find out the nature and purposes of SNSs uses by university students of Bangladesh. With the main objective the proposed study has some specific objectives like, 1. To find out the nature of SNSs uses by young generation of Bangladesh. 2. To dig out the time spending patterns of university students of Bangladesh in Facebook. 3. To understand the user’s motives for SNSs use (social interaction, passing-time, companionship, communication). 4. To find out what the user think about the SNSs (advantage and disadvantage). 1.4 Research Methodology: The research collected data through survey. The survey selected 35 respondents throughout the Dhaka area. The survey was carried out targeting a population of mostly young generation aged between 18 and 24. The survey is a mixture of closed-ended and open-ended questions on social networking sites and its positive and negative impact on young generation. The survey data collection method was selected because it was most appropriate to collect quantitative data. Additionally, it allowed the research to collect data quickly, which was important with limited time. Only the paper-based questionnaires where eventually used and 35 respondents answered 18 questions each. They answered all the questions by their own. The respondents of the survey picked randomly to find out the impact of social networking sites. 1.5 Literature review: Numerous studies outline the “significant relationship between social networking sites (SNSs) and its impact on students” communication and interpersonal relation patterns. Some believe that motivations that determine how young people use online Social networks are psychological and it is strongly related to the human needs of communication, socialization, being an active part of a group, or maintaining long-distance friendships (Baltaretu & Balaban, 2010). The findings of a study conducted in Malaysian context show that Facebook usage among Swedish university students seems to be an important part of their everyday life but can present some challenges in their social relationships (Sofiah etal, 2011). Smaller social circles, less communication at home, and loneliness are some greater internet use results, which have been identified in some studies. (Kraut et al., 1998). Spending more time on the internet and particularly in SNSs can create an addiction to the internet. Internet addiction is a rampant problem affecting individuals throughout the world and is recognized as a relic stage of internet adoption within a society (Zhang & Amos, 2008).
  11. 11. 11 Ellison, Steinfield, and Lampe (2007) was empirically tested this proposition by using survey data from a small sample of undergraduate students in the U.S. Applying Putnam’s (2000) framework of “bridging” and “bonding” social capital, Ellison and her colleagues found that use of Facebook had a strong association to maintaining or solidifying existing offline relationships, as opposed to meeting new people. Rafiqul Alam and Ahmed Rezwan (2012) have been conducted a study in Bangladesh context. They try to understand the student perception about the academic use of SNSs. The results indicate a positive attitude towards academic use of SNSs by the students. Although there are some differences in terms of students’ opinions on academic applications of SNSs, these differences are largely due to the fact that the use of these sites in academic contexts is not well- defined. Mir Habib Ullah (2012) conducted a research to identified the uses types of Facebook by university students of Bangladesh and found that they are using it most for chatting and gossiping with friends. This finding indicates the shifting of interpersonal relationships format among students but he failed to identify the nature of the changes as the study depends only quantitative data. Though a good number of studies have been conducted about SNSs and students but very few studies have been focused on the using patterns of SNSs by students especially in Bangladesh context. The present study is an attempt to explore this knowledge gap. Another concern is that, most of the studies have been conducted in the western society perspective though it is very essential to unearth the situation of developing countries like Bangladesh. 1.6 Advantage: Social networking offers many benefits. It is now easier than ever to keep in contact with old friends and colleagues. Social sites like Facebook, Google +, twitter helps us lot to communicate with friends and relatives. The professional networking site LinkedIn even allows users to request introductions to business people who are known to their contacts. The potential of this enhanced connectivity is huge; whereas once you would be left sifting through business cards after a networking event, trying to remember details about each person, you can now easily look up a connection’s credentials and business interests on their social media profile. Social networking is particularly vital for entrepreneurs. Freelancers can find contacts via professional groups on Facebook, LinkedIn and Twitter, while business owners can make use of the large user bases of Facebook and Twitter to market their products and services. Facebook has a range of services designed to help businesses market themselves more effectively, including the ability to target advertising at the precise demographic groups that are likely to respond favorably. A social site also helps out youths to communicate with people from other country and to know about others.
  12. 12. 12 In addition, social networking sites have provided a platform whereby the youth can create groups and pages based on their common discipline and end up building connections and opportunities for their respective careers by updating various topics to discuss. Youth who have been interviewed they say that social media has become their lifestyle and it makes their lives easier and efficient. 1.7 Disadvantage: While on one hand social network sites seems to bring people together and connected on the other hand it creates social isolation in regard to BBC News report. As the youth tend to spend many hours on these sites, they rarely have face-to-face interaction. According various studies, scientists’ evaluation determined that social isolation can lead to a host of emotional, psychological, physical and mental problems which include anxiety, depression and somatic complaints among many others. Other negative effects of social networking various people suggested included encouraging poor spelling and grammar, exposing underage to online predators, allowing spread of misinformation that is perceived as fact, decreasing productivity as those who are supposed to be working spend time in the sites to chat, provide a perfect platform for cyber bullying and providing details that increase risks of identity theft. The increasing number of messages and social relationships embedded in SNS also increases the amount of social information demanding a reaction from SNS users. Consequently SNS users perceive they are giving too much social support to other SNS friends. This dark side of SNS usage is called ‘social overload’. It is caused by the extent of usage, number of friends, subjective social support norms, and type of relationship (online-only vs offline friends) while age has only an indirect effect. The psychological and behavioral consequences of social overload include perceptions of SNS exhaustion, low user satisfaction, and high intentions to reduce or stop using SNS  As of January 2014, 74% of internet user use social networking sites where men user is 72% and women 76%. And 90% of college students have a Facebook account, 19% of internet user Twitter. In May 2013, 74% of women were users of social networking sites, compared with 62% of men. Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%. It means so much, it means that how the new generation are using social sites. Social networking sites have also become a mainstream topic of academic study in various disciplines. For example, social networking services are highly relevant to techno self-studies which focus on all aspects of human identity in a technological society.
  13. 13. 13 The research clearly shows that Facebook is the most popular social site among young generation. Out of the 35 respondents surveyed, every respondents are using Facebook. As pie chart-1, 34% respondents use only Facebook and along with Facebook 20% user uses Google+. 15% use Facebook and twitter, 14% user use Facebook & linked In, 12% use Facebook & Instagram and rest of 5% use Facebook and other social sites. Pie chart-1 Graph-1 2.0 Findings & Analysis
  14. 14. 14 From Graph-1 we can see that how many hours our respondents spent in social netwokring sites. Out of 35, 19 of them use 2-4 hours, 8 of them use socil sites less than one hour. 6 of them spent 4-6 hours in social networking sites. And lastly 2 of our respondents use 6 or more hours in social networking sites. Table-1: Purpose of using social networking sites Purpose of using social sites Number of respondents Communicate with friends 25 Meet new people 3 Professional/work 7 Pass leisure time 9 From table-1, we can see that most of the young people use social sites to communicate with friends. 25 respondents out of 35 use social sites to communicate with their friend. One 2 of them use it to meet new people and 7 respondents use it for work/professional purpose. And 9 respondents use social sites to pass leisure time. Some of them use it for both communicate and pass leisure time. Table-1 let us know that completely about the purpose of using social sites, where we came to know that most people use it to communicate with friends. Pie chart-2 51% respondents thinks that social networking sites hampers in their study as when i asked them, social networking sites hampers in their study or not. pie chart-2 also shows that 49% don’t think that it hampers in study.
  15. 15. 15 Table-2: Number of SNSs used by each person Number of social Networking sites Number of respondents Only one 4 Two 6 Three 17 Four or more 8 Table-2 represents number of Social networking sites (SNSs) used by each person. From Table-2 we can see that highest number of respondents used three SNSs in their daily life. Out of 35, 17 respondents use three social sites, 6 of them use two and 4 of them use only one SNSs. But 8 of respondents out of 35 use four or more social networking sites. So from graph-2 we can see that most of respondents use more than three social sites which is very alarming because it may occur waste of time. Pie chart-3 When I asked my respondents that the security system of social networking sites is enough to secure the user information’s or not. 46% of them thinks that it’s not enough where 34% thinks that it’s enough but not strong and 20% answered that it’s really not enough for the user to secure their valuable information.
  16. 16. 16 Graph-2 Though 46% respondents thinks that security of social sites is not enough but when I asked them do they feel insecure while they share themselves in social sites? Most of the ans is No. 16 of them don’t feel insecure where 10 people agreed with the question that means they feel insecure and 9 of them were not sure about the anser. Pie chat-4 From pie chart-4, 77% respondents agreed that the overall impact of social networking sites on them is positive while I asked them that the impact of social sites are positive or negative. Where 23% respondents thinks that impact is negative.
  17. 17. 17 Pie chart-5 I asked my respondents that “Is social networking sites makes our life complicated?” 49% respondents thinks that negatively, SNSs don’t makes their life complicated. But 31% replied yes it makes complication in life. Where only 20% are not sure about the ans that’s why they choose may be. Graph-3 Graph-3 ittustrates about the possibilites of bring welfare for country usins social sites. Out of 35, only 9 thinks that it is possible but most of the respondents really not sure about the answer, that’s why most of them answered may be it bring welfare. But 6 out of 35 don’t think SNSs may bring welfare for a country
  18. 18. 18 3.0 Conclusion In conclusion it could be said that, though it has been revealed by in the study that young generation are using social networking sits(SNSs) for all of aforementioned purposes but social interaction and Communication is the highest purpose for using social sites. In short it could also be said that friendship is the most important things which influence the youngsters to use social networking sites. It is found that social sites like Facebook, Twitter, and Instagram etc. are very popular among the youths and most of them are very active members of social networks. Higher number of young generation uses various social networking sites for 2-4hours daily which could be harmful for academic purpose. Further research will be needed to understand the relationship between Facebook use and academic performance.  Although they have issues, social networking web sites are still one of the best inventions of the modern era because they connect so many people. It provide us the easiest way to communicate with all (friends, relatives etc.) together. It may also bring welfare for any nation. I believe that there are some limitations to this study. Like any research, the investigation has many limitations that should be considered before generalizing the results to other contexts and recommending for future research. First, the survey only sought opinions of students from just one university. However, every university is different. Therefore, norms and preferences of social sites users and time usage on this SNSs might vary from one university to another or from one part of the country to another. The next limitation of this study is that, it is unable to reveal the academic purpose of SNSs uses by university students. The reason is that in the pre-test it has been found that almost no respondent told that they are using social sites for academic purpose. However it is assumed that further in-depth and qualitative research will be required to find out the academic uses of social sites. Due to these constraints, only 35 students were surveyed. It is tough to generalize the scenario with this few sample. In addition, the study focused on participants who are studying in a university situated in the capital of Bangladesh. Culture, stage of economic development, and political–economic traditions is more or less different with other parts of the country. The findings from this study can be used for further research works on SNSs and its impact on interpersonal relationship among youngsters, culture, and education.
  19. 19. 19 4.0 Recommendation Social networking sites (SNSs) are blessing for this era. Young generation can connect themselves with all over the world by this, they can meet new people, may know about other culture but there are many negative impact of these sites to our young generation. Excessive use of these sites may hampers in shiny future. Large numbers of younger people are accessing social networking sites that are not intended for them, and as a result are being exposed to risk of harm: here is some recommendation-  Though SNSs helps out youths to be connected with their friends but spending too much time is bad for persons who are very early stage of his life. This time is much more important for future. So youths should not spend these much time to SNSs which will hampers there study.  Most of the respondents were not happy about the security of social sites. They don’t think that social sites are providing enough security for the user. So it’s needed to improve the security of social sites to provide best security to their user.  There are some fake ID exists in social sites it’s painful for a user. So social sites should improve their registration criteria to decrease the amount of fake ID. It is recommended that to avoid this, popular social sites can open some brunch in different places where every user have to present while they are registered they personal account. An authorized person from different social organization will be there to approve the new account.  Most of the respondents use social networking sites to only communicate with friends. But we can use it as a medium to communicate with family and to maintain good relationship with relatives.  Many of my respondents believe that social networking sites may bring welfare for our country. So we can user these social sites when our country falls in danger. We can let people know and help them by delivering instruction.  Youths can increase their technological knowledge from these social sites because there are some pages and groups in social sites where people share about new technology in these groups and pages. Youths can add themselves in these several groups to know about newest technology and newer invention
  20. 20. 20 Appendix Sample Questionnaire Name: Semester: Gender: a. Male Age: a. 18-20 b. Female b. 21-24 1. From following, which social networking site/sites do you use? a) Facebook b) Twitter c) Instagram d) Google + e) Linked In f) others e) None 2. Which social networking sites you use most? a) Facebook b) Instagram c) Twitter d) Google + e) Other: _______ 3. How many social Networking sites you are using? a) Only one b) two c) three d) four or more 4. How many hours you spend on social networking sites daily? a) Less than one b) 2-4hours c) 4-6hours d) more than 6 hours 5. How frequently you use social networking sites? a) More than once in a day b) Once in a day c) Once in a week d) few times in a week 6. Why do you use social Networking Sites? a) Communicate Friends b) Meet new people c) Professional / work d) Pass leisure time 7. Which people you communicate most by using these Social sites? a) Family b) Friends c) Relatives d) Others 8. Is social networking sites hampers in your personal life? a) Yes b) No 9. What do you think about the privacy settings of social networking sites? a) Strong Enough b) Enough c) Not enough 10. Do you feel insecure while you’re sharing anything in social networking sites? a) Yes b) No c) Not sure
  21. 21. 21 11. Is social networking sites hampers on your study? a) Yes b) No 12. Do you think due to social Networking sites you spent less time with your family? a) Yes b) No 13. Impact of social networking sites on your life? a) Positive b) Negative 14. Do you think social networking can bring welfare for our country? a) Yes b) No 15. Do you think social networking sites makes our life complicated? a) Yes b) No 16. Do you think that Social Networking sites are good? If yes, then write why in comment below: a) Yes b) No Comment: _______________________________________________________________ 17. Write one bad experience you have faced due to social networking sites? (In brief) ________________________________________________________________________ 18. Rate the social networking sites as a whole in terms of good uses: ______ (Out of 10) Thank you very much for your time Bibliography  the-effect-of-social-networking-sites By Rajat Raizada, Taruna Vinayak, Gaurav Srivastav, Sakshi Garg  Mahbubur Rahman (2013). “Uses of Social Networking Sites (SNSs) by Public University Students of Bangladesh” Master’s thesis, Department of Mass Communication and Journalism, University of Rajshahi, Bangladesh.  http://en.wikipedia.org/wiki/Social_networking_service  http://www.academia.edu/3504485/Impact_of_Social_Networking_Sites_On_ Youths_Case_Study_Of_MAURITIUS  http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/  http://www.eckerd.edu/academics/ford/files/11/Mary_Wilks.pdf

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