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Staying on target with IBM Design Thinking and Lean UX

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40 min presentation for Balanced Team Conference in San Francisco (Nov 2, 2013)

Publié dans : Technologie, Business

Staying on target with IBM Design Thinking and Lean UX

  1. 1. Staying on Target with IBM Design Thinking & Lean UX Ariadna Font Llitjós, PhD UX Lead and Development Manager @quicola #designthinking #leanux @ibmdesign InfoSphere Data Explorer, Big Data
  2. 2. Acquisition June 2012 (TOB - January 2013) Vivisimo Company size 120 Engineering size 30 Cross-functional team size 4 Enterprise search InfoSphere Data Explorer :: ©2013 IBM Corporation IBM, Big Data 430,000 40+ 10 Big Data exploration & visualization 2
  3. 3. Focused vision and target vs. Overstimulating environment & developing market InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 3
  4. 4. IBM Design Thinking to the rescue InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 6
  5. 5. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 7
  6. 6. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 8
  7. 7. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 9
  8. 8. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 10
  9. 9. IBM Design Thinking is about creating great experiences for our users. InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 11
  10. 10. This is not a user experience InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 12
  11. 11. This is a user experience
  12. 12. PRODUCT UX SERVER UI DATA CENTER InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 14
  13. 13. PRODUCT PRODUCT UX UX SERVER UI DATA CENTER SERVER InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation UI DATA CENTER 15
  14. 14. “Good design is good business.” — Thomas Watson Jr. Chief Executive Officer, 1973 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 16
  15. 15. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17
  16. 16. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17
  17. 17. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17
  18. 18. 3 Release Hills focus and empower teams Less micro-management and more iteration A Release Hill captures the Commander’s intent “a framework for freedom to act” Example of a Release Hill: “A business user should be able to create and start using a process application in less than 60 seconds” IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 18
  19. 19. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 19
  20. 20. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 19
  21. 21. Demo features & functionality vs. Demo experience as a narrative InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 20
  22. 22. Quotes from Playback 1 “I’d love to have you present this to the sales teams the same way, it tells the entire story...” — Manuel Corniel, WW Sales Exec Big Data, Data explorer InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 21
  23. 23. Quotes from Playback 1 “To me it’s like nirvana, you’re getting a nonmediated demo (directly from the user).” — Charlie Hill, CTO Design InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 22
  24. 24. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 23
  25. 25. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design 23
  26. 26. personas IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 24
  27. 27. personas user stories & interactions IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 24
  28. 28. personas user stories & interactions sketches IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 24
  29. 29. personas user stories & interactions visual prototypes IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation sketches 24
  30. 30. personas user stories & interactions field testing visual prototypes IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation sketches 24
  31. 31. personas user stories & interactions release blueprint field testing visual prototypes IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation sketches 24
  32. 32. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design 25
  33. 33. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts IBM Design Thinking Metrics Visibility into objective operational data Organization data Skills ratios 1:9 Design team skills data Release Blueprint URL Release Hills Lead Users Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design Dependencies 25
  34. 34. Where were we? InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 26
  35. 35. What else changed? InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 29
  36. 36. Colocated team vs. Distributed team (2/10 remote devs - still more colocated than most IBM teams) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 30
  37. 37. Non-dedicated design resources vs. Dedicated design resources (2 UX designers, 2 front-end devs / 3 app devs, 3 backend devs) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 31
  38. 38. Access to end users vs. Sponsor clients and users InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 32
  39. 39. Dev UX PM vs. Dev UX PM InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 33
  40. 40. Lean UX Principles • Design Thinking • User-centric design and development • Cross-functional team • Maximize learning • Just-in-time (minimize waste) • Validate and iterate InfoSphere Data Explorer :: ©2013 IBM Corporation 34
  41. 41. Things that remained the same InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 35
  42. 42. Agile & Lean practices for over 5 years • startup culture • XP practices (continuous integration, peer reviews, unit tests, pair programming, ...) • design studios (collaborative design workshops) • Kanban • stories • daily standups • demos • retrospectives InfoSphere Data Explorer :: ©2013 IBM Corporation 36
  43. 43. Design and development flow InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 37
  44. 44. 1. Brainstorm and scope as a team InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 38
  45. 45. 2. Workflow and creating epics InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 39
  46. 46. 3. Breaking epics down to stories that can be designed / implemented InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 40
  47. 47. 4. Design, validate, implement, polish design InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 41
  48. 48. 5. One day in the Pittsburgh Big Data lab... Designers and developers at work Team daily standup InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 42
  49. 49. 6. Designer shares design and gets feedback from Dev InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 43
  50. 50. 7. Dev works on implementing the design ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX
  51. 51. 8. Dev proudly shows the implementation with the final design to designer InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 45
  52. 52. Key aspects One team with shared core values Daily high-bandwidth communication Iterate - don’t let perfection be the enemy of good InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 46
  53. 53. What about outcomes? InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 47
  54. 54. Before... InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 48
  55. 55. Now InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 49
  56. 56. Now InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 49
  57. 57. Now InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 50
  58. 58. InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 51
  59. 59. InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 51
  60. 60. InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 51
  61. 61. InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 52
  62. 62. InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 53
  63. 63. Responsive design (mobile friendly) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 54
  64. 64. Responsive design (mobile friendly) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 54
  65. 65. InfoSphere Data Explorer 9.0 1st Signature Product released! InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 55
  66. 66. Can’t dictate great outcomes
  67. 67. PROCESS
  68. 68. PROCESS Not a new way of acting, a new way of thinking
  69. 69. Can prepare for great outcomes
  70. 70. June 2012 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 59
  71. 71. We managed to bring IBM along and leverage IBM’s channels October 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 60
  72. 72. IBM Design Thinking 61
  73. 73. IBM Design Thinking & Lean UX 62
  74. 74. Thanks! @quicola #designthinking #leanux @ibmdesign 63
  75. 75. References InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 64
  76. 76. Engineering and coding practices InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 65

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