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11 Blogger Outreach Best Practices

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Arik Hanson
Arik Hanson
Education
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11 Blogger Outreach Best Practices Arik C. Hanson, APR Principal, ACH Communications
A little about me… ,[object Object]
Blogger
Organizer,[object Object]
Third-Party Credibility
Raise Awareness
Cost-Effective
The Google
Case Studies
[object Object]
45+ comments
45+ tweetes using #twiceaday hash tag
50% increase in Facebook fans
1 new patient ,[object Object]
[object Object]
More than 10,000 social media mentions
30+ bloggers and HAPPO champs ,[object Object]
O’Dwyers
MediaBistro
FIR
PR Daily,[object Object]
#1: Cast the net
#2: Don’t focus solely on the A-listers
#3: Don’t just rely on the numbers
#4: Start a relationship
#5: Don’t forget about offline activities
#6: Get personal
#7: Make your ask compelling and relevant
#8: Lead with them—not you
Noticed you were in SFO last week I read your post yesterday Given your interest in…
#9: Collaborate—don’t Preach

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