A SEO SWOT analysis for the website of HomeAway. Also a total SWOT made the HomeAway.nl website

1. SWOT Analysis SEO Homeaway.nl
Presented by Arjan Bakker
Made by Arjan Bakker

2. Strenghts
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• SEO friendly CMS
• Huge amount of content (1.4M)
• Decent rankings
• Decent domain age (7 years)
• Good amount of backlinks (45k)
• Good amount of overall traffic (220k)

3. Weaknesses
Made by Arjan Bakker
• Competition has older Domains (13-18 years)
• Competition has more backlinks
• Competition active on social media
• Poor amount of fresh content created, other then new
properties
• Property detail page seo unfriendly url
• Limited innerlinking
• Browser issues, 404,
• Relatively low speed of loading page (HTTP requests)
• No XML
• No social media activity
• No video

4. Opportunities
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• Increase backlinks using social media
• Implement user generated content
• Increase Page load speed
• Indexing
• Optimization of PPC
• Co-citation

5. Threats
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• Competition increase SEO activity
• Competition increase social media activity
• Competition increases PPC activity
• Regulations change
• Security

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