Knowledge Maps - French Tech Ticket
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Knowledge Maps - French Tech Ticket
- 1. Knowledge Maps Curate key ideas and their resources to solve a problem Click for Demo - http://demo.knowledgemaps.org
- 2. Online learning these days Multiple searches on google + Browse 100s of articles/videos = Inefficient learning (poor retention + waste of precious time)
- 3. An Increasing Deluge of Information 2.75 million blogs are published everyday
- 4. As a result of information overload, retention of key learnings from a resource is next to zero. “Information overload causing short-term retention” - Royal Institute of Technology, Sweden (source)
- 5. “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced 1 kick 10,000 times.” - Bruce Lee
- 6. Our insights on the problem Millions are searching for useful resources on the same problem. Curation needs to be around the problem being solved. Retention of key learnings needs revision.
- 7. Knowledge Maps Community curated information links along with highlights Organize links by the problem they solve. Remember key learnings from each link.
- 8. How it works? Best resources seeded by the community Notes Actionable insights on each resource Revision Master the problem & retain key points Improve Discover new resources & links. Add to the map. Click here to see the map
- 9. Community seeded resources Curriculum Best resources seeded by the community
- 10. Highlights and Notes Notes Actionable insights on each link
- 11. Retain Key Takeaways Revision Master the problem & retain key insights
- 12. Improve - Refine the map Improve Discover new resources; add them to map
- 13. Mind Maps How problems are connected with each other
- 14. People benefitting from Knowledge Maps Frequent googlers - online learners (entrepreneurs, programmers) Communities (Startup Chile, CSE PEC) Researchers - phD students (IISER India) Teams (Teliportme)
- 15. The best place to learn anything online Knowledge Maps Vision
- 16. Over 22,000 people benefitting from the technology 5 communities have moved to Knowledge Maps Traction 47 : 53 ratio of returning to new users 8:30 minutes - average time spent by a registered user 38% bounce rate - better than market average of 50% 12000 maps created by the users Embedding - bloggers embedding maps in their blogs
- 17. Market Opportunity 400 million people use google for online learning 35 million people enrolled in MOOCs 20% p.a. growth Online learning to become most widely used medium of knowledge dissipation in next 5 years
- 18. Targeted advertisements on map page (Twitter / Quora model) Revenue 250 users paying for team collaboration - $1 per user per month Teams - team collaboration (Slideshare model; tested and generating revenue)
- 19. 6 months Product and Marketing Roadmap Better community integration Revision algorithm Focus on exponential growth Partnership with MOOCs
- 20. Plan for first 3 months in France French Ticket Entrepreneurs to share knowledge on the platform French incubators to form communities on the platform French colleges and schools to do online learning using the platform Startup42 community is already live - http://startup42.knowledgemaps.org
- 21. Tested need for a product like Knowledge Maps Startup Chile - Laying Foundation Refined niche to target initially Establishing which Marketing Channels will work Establishing growth in Start-up Chile Community
- 22. Access to fastest growing entrepreneurial community French Tech Ticket - Setting up for Growth Partnerships with companies like Afterclasse, Digischool Stepping stone into Europe - bigger market than LatAm Funding and intensive mentoring
- 23. How we’ll use funding? Hire a machine learning programmer; faster product development Towards the outreach of the product; Marketing Monetary compensation of our current team members
- 24. Why this team? Rajshree Bothra, General Manager Whirlpool; Marketing, KMaps Pavneet Tiwana, Founded 2 startups, exited 1; Product, KMaps Arjun Tuli Founded 2 startups; Technology, KMaps Abhishek Garg Founded 1 startup, mentored 14; Designer KMaps Self brand ambassadors of the product (learnt everything online) Fast execution & Skillsets (Mind map, Communities, Link Jar, Retention) Vision to make online learning fast, organized and efficient
- 25. User Reviews CS50 community Startup42 Alumni PEC College community Individual learner
Editor's Notes
- We help people to learn efficiently by curating key ideas and their resources around a problem
- Lets start with the problem with online learning. Lets say you want to learn something these days e.g. email marketing. The way most of us go about it is - google about email marketing.. Go through multiple search results.. blogs , videos.. To find the ones that are actually good. To add to this, we also subscribe to a number of social accounts and newsletter in order to discover the best content on email marketing.. At the end of it all.. We end up going through 100s of resources in order to find those few ones that are actually useful.
- The internet today is exploding with content. In the last 24 hours itself more than 2.5 million blogs were published. And most of them are refurbishing the same information and presenting them with click bait titles. So we mostly end up scanning through them, instead of reading them thoroughly.
- Due to all of this information over load we actually have zero retention To make it worse :- as there is always more stuff to learn,you are still not sure if you have learned everything, So you keep on going through your social feeds.
- This statement by bruce lee clearly sums up the problem the problem with online learning. We are reading more and learning less. With our platform we want to bring the way you learned in colleges back to online learning and make you master a problem by practicing it 10k times.
- Before we go onto the platform, these are the key insights which define our approach to solve this problem: 1.Curation of content needs to be done around the problem it solves, and that too on long tailed to medium tailed google queries. The reason is that millions of people are trying to find resources for the same problem. And therefore, they can collaborate with each other. And because of collaboration, we can keep on refining the ideas and resources to solve a problem 2.The next thing is retaining what we learned from a particular resource. There exist many bookmarking and save it later tools, but they don’t help you remember why exactly you saved a link, or what are the key learnings from it.
- With these insights in mind, we made knowledge maps. It enables you to: 1.Find the best resources 2.Organize them efficiently 3.And remember what you learned from it
- 1. Let’s say we have a problem - “How to pitch our startup for french ticket”. 2. We know for sure 200 people have this problem 3. We start it off by collecting useful articles we find on the internet 4. On each link, we record our key learning through highlights and notes 5. We further condense our ideas in the form of a document for quick revision 6. Now rest of the 199 teams, can directly see the resources that we found useful. 7. They can learn from our highlights and notes. 8. And if they find a better resource, they can add it to the map. They can also refine the map by upvoting or downvoting resources, and adding their own insights 9. The more this loop is travelled, the better the map becomes for everyone. At the end, we get: The curriculum of best resources on the problem Key takeaways from each resource, and Revision notes
- Highlight: The section you are on attach a product image next to it and speak the content
- Highlight: The section you are on attach a product image next to it and speak the content
- Highlight: The section you are on attach a product image next to it and speak the content
- Highlight: The section you are on attach a product image next to it and speak the content
- Each knowledge map solves a particular problem. But when you connect a lot of knowledge maps together you can solve a bigger problem, thereby developing a course or pathway to master a topic. For example when you are working on “How to pitch your startup” You also need to work on associated problems like:- How to improve your body language How to develop a story around your product People learning on knowledge maps can also discover these connections to get a broader understanding of the topic
- Our use case fits in all cases where people are working on similar agenda’s, hence solving the same problems. This could be teams, Researchers, Communities and Online learners. All of them benefit from sharing their learning journeys in form of knowledge maps with each other 1. Knowledge Maps is being used by online learners - mostly entrepreneurs and programmers. 2. 5 communities - including Startup 42 Incubator and Startup Chile are using us. 3. Even college students are using Knowledge Maps to collaborate on Project work. 4. Researchers are using us to organize their research in a better way. 5. Teams are using the platform to collaborate with each other and create a common knowledge base
- The vision we have for Knowledge Maps is to become the best place to learn anything online. We want to empower people with the best resources in an organized way so that they can actually learn and master things online.
- Presently over 22,000 people are using Knowledge Maps. 5 communities including Startup Chile.. 12k maps created. But key metrics that show that our product is being beneficial to people is - time spent on the platform Since our last iteration we have improved our retention metrics.. 47% people are now returning to the platform.. And our average Bounce rate is way low than the industry average for content websites.
- The market opportunity for this project is huge.. In the coming 5 years online learning is going to be the main source of knowledge dissipation At present 400 million people are using google search to learn about something. Over 35 million are taking Online courses. And the industry is subject To grow at 20 % year of over.
- There are 2 main sources for revenue generation on which we are actively working: 1. The first one is target advertisements on each page. We have not yet tested this model, but the reason we think that this will work is - e.g. you are learning about how to pitch your startup.. And on that map, and advertisement of a presentation tool like Prsima can be really helpful. this type of advertisement won’t be based on user’s search history, but in relevance to the content being consumed. 2. The second model that we have tested out is team collaboration on Knowledge Maps. For $1 a month, we allow team members to create semi - private maps that are shared only with team members. The pricing was just to test if people are willing to pay with for this feature. We also have requests from teams to initiate knowledge tracking for them - how much time they spend on learning stuff, during what time of the day do they learn most efficiently.. Right now we have 250 users who are paying for these features.
- In the coming 6 months, our focus will be to grow the community from 22k users to 100k users. For this we are targeting the niche of entrepreneurship and programming. These are the communities that learn most actively online, and are early to adopt new products. On the product side of things, we are working on improving the community integration of the platform. Soon everyone will be able to create their own communities on Knowledge Maps. Also, in order to help retention of key concepts, we will be building a revision algorithm, so that you can go back to the problems that you started but haven’t really mastered.
- In the first 3 months of our stay in France, our focus will be on figuring out the problems that members of French Ticket are facing, and get them to use Knowledge Maps to collaborate with each other on those problems. For different incubators, we will be creating separate communities, so that their present startups and alumnis can learn from each other. We will also be approaching colleges and schools, so that their students can make the most of their online learning.
- We were a part of generation 14 of startup chile. And it played a pivotal role in laying the foundation for knowledge maps We were able to test the idea. Talk to real users and get real feedback on the product. This helped us identify the niche that we should be targeting in order to reach product market fit. We were also able to test different marketing channels, and get the startup chile community to use our product.
- Now that we have tested our product and reached product market fit, we think that we are ready for growth. Being a part of the prestigious french ticket will give us the opportunity to access the growing entrepreneurial community of France. Entrepreneurship is one niche that we have successfully cracked in India and in Chile. We feel that we can do the same in France. This programme will also give us an opportunity to partner with startups like Afterclasse and Digischool, both of whom are creating free content for online learners. We feel that their users can learn better by collaborating on knowledge maps. We went through the list of mentors in different accelerators, and we feel that their mentoring can really help us push our product forward.
- Is to fund our team to improve our product at a faster pace More resources towards marketing
- We started with knowledge maps because of the problem we ourselves were facing with online learning. Both me and Pavneet have acquired our knowledge about startups by learning about things online. So we ourselves are the brand ambassadors of the product. We have complementary skillsets. And are therefore fast in execution. Since the time we applied for the french ticket, we have developed the features of mind maps, community integration, link jar, and also improved upon our retention. Both of us have the vision to enable online learners to learn efficiently in an organized way, and through this product we will make that happen. We also have previous experience of running startups, and are a part of prestigious startup communities like SLP. Apart from us, we have some awesome team members in Rajshree and Abhishek who are the leaders in their own industries. We have what it take to make this startup successful.
- We have got some great feedback from different people using the product.. Ranging from indvidual learners to college communities to online learning communities.