The document discusses the potential of Augmented Reality technology in the Printing and Publshing sector. http://www.inglobetechnologies.com

1. Z &
W W
K W
t W
/ d ^

2. /
d Z
Z Z Z d W
D d ^
^
Z D /
Z
D W Z
t Z h D
d t
Z
W /
K
/
Z
s Z t
s Z
Z
d
s Z
Z
t Z
d Z
Z
K
Z
Z
Z
Z
h
Z

3. Z
/
d
Z W
/
W
,
W E D
t
d
t
t
t h
d ^
W
W
W
,
D
/

4. K ,
/ Z
Z
d
, Z
K
D
d
WZ/Ed D/
Z d Z
d
Z
/
/
Unidirectional/ Linear
d Passive
t W Static
t W Closed
A-contextual
t Low Interactivity
Z Maximum Opacity of Contents
W Mono-medial
Handy and Portable

5. d
d
d
d
t /
t
d
^
W^ WdKW^ E EdtKZ^
E
Bidirectional / Circular
Active
Dynamic
Open
Moderately a-contextual
Interactive
Low Opacity of contents (Max info)
Multimedia
Not handy and transportable
DK/ s/^ E EdtKZ^
d
t
d
d
W
d ' d
W /

6. W
/ D d
Z W
W
Z
/
Bidirectional/ Circular d
Dinamic
Interactive
Open
Contextual
Active
Lower Opacity of Contents
Multimedia '
Handy and Portable W
^
Z ^
/ Z D
/ /
K d
Z
d
' d
K W ^ '
d
'W^
d
W ^ ' /
Z /
d
Z

7. ' Z W ^
POSSIBLE “REVENUE STREAMS”
Z FROM AR IN PUBLISHING
Some of the possible sources of revenue
from AR for publishers of content include
(Perey 2011b):
D '
Charging users for the accompanying
/ AR application, on a one-time fee basis
or by subscription (monthly, yearly,
etc..), as it is now in use with eBooks
Content supported by Advertising, or
in print media or directly through the
digital content received by the user of
the AR application/service
Transactions within the AR application
/ for goods or services, or for additional
“value added content” which is not
included in the base (possibly free)
application.
'
Z
/
^ W
/
d Z
/
/
Z
/
Z
Z

8. Et^W WZ^ E D ' /E^ d
/
d
Z
'
d d
W d 'W^
D
d
Z /
YZ Z
E
d
/
d
d Z
/
Z
/
d

9. ^ /
K ^ , ^
'
Z
^
Z ^ Z
/
KK^
Z Kd/^
Z
/ d
Z
/ Z
W
W ^
d
h
d W
h D D
d '
d

10. t D Z
W
hD EE , '
Z W h
d s
Z
WZz ^ Z
W
t Z^ W
Z ^ Z W
WZz W W
Z
d t W Z,
W W :
d
Z
^
/E'K d,EKK'/^ ^Z
h d W D/ t
ZD/
^ ^
ZD/ h'DEd Z /dz K'
D/'Z D W /^,/EK d
D Z s // d
/ ^
ZD/ zKhdh , EE
hD Z ^ Z
WZ^E d s
s E
^,dKE ,z EZ h
Z d ^
Z h '
^ / /
Z d t / E
y /^E
'
^,t s
Z ^ d
D / :
t^' s E /^^E
t^' W Z
'K/ d
/ W E