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1. Company Facts
Presentation
NAME ARNAB BAGCHI
BRANCH BIFAAS
ROLL NO 02

2. HEADQUATERS
• LG Electronics Inc.
LG Twin Towers
20, Yeouido-dong
Seoul, Korea 150-721
• LG Electronics India
Head Office Address :
P NO – 51Surajpur Kasna
RD Udyog Vihar
Greater Noida : 201306
Uttar Pradesh ,India

3. HISTORY
• LG Corp. founder Koo In-Hwoi established
Lak-Hui Chemical Industrial Corp. in 1947.
• It became the first Korean company to enter the
plastic industry.
• GoldStar was an electronics company
established in 1956.
• In 1958. Both companies Lucky
and GoldStar merged and formed
Lucky-Goldstar
1947-1958
Foundation

4. CONTD…..
• 1959 - 1969 An Innovation Start
• 1959 Produces Korea first Radio
• 1965 Produces Korea first Refrigratator
• 1966 Produces Korea first TV
• 1968 Produces Korea first Air Conditioner
• 1969 Produces Korea first Washing Machine

5. CONTD…
• 1978 Achieves USO 100 Million in exports
• 1982 Establishes first overseas production base
in the US
• 1985 Opens product testing laboratory in
Korea
• 1995 Rebrands company as LG Electronics
Acquires US Zenith Electronics
• 1999 Enters joint venture with
Koninklijke Philips to develop LCD
panels

6. CONTD…
• 2008 Develops world 's first LTE mobile modern
chip
• 2012 Introduces Largest and slimmest TV and
Smartphone

7. VISION & MISSION
• Vision
LG’s Vision is to become a worldwide leader in
digital that ensures customer satisfaction
through innovative products and superior
services.
• Mission
To create value for customers.
To respect human dignity.
To become best in its field.

8. COMPANY STRUCTURE
Vice Chairman
&
CEO
COMPANY
HOME ENTERTAIMENT
MOBILE COMMUNICATION
HOME APPLIANCE
AIR CONDITIONING &
SOLUTION
VECHILE COMPONENT
STAFF
Chief Executing
Officer
Chief Technical
Officer
Chief Financial
Officer
Global Marketing
Officer
Business Support
Officer
Chief Human
Resource Officer
Smart Business
Centre
Cooperate Design
Centre
Quality Centre

9. KEY PEOPLE
• Bon-Joon Koo
Vice Chairman & CEO, LG Electronics
• Havis Kwon
President and CEO / Home Entertainment
• Jong-Seok Park
Executive Vice President and CEO / Mobile
Communications
Seong-Jin Jo
President and CEO / Home Appliance Company

10. KEY PEOPLE
• Hwan-Yong Nho
President and CEO /Air Conditioning & Energy
Solution
• Woo-Jong Lee
President and CEO / Vehicle Components
Company
• K R Kim MD LG electronics India

11. PRODUCT LINE

12. COPRATE SOCIAL RESPOSIBLITY

13. COPRATE SOCIAL RESPOSIBLITY

14. AWARDS
• 2008 Selected as the Most admired Multi-
National Company in India
• 2009 Presidential Award for the Best Design in
Indonesia
• 2009 Selected as the best 3G mobile handset
maker in China
• 2009 Presidential Award for Korea IT Innovation

15. FINANCIAL PERFORMENCE
Financial position 31st march 2013 31st march 2012
Total Assets 25,232,752 23,832,176
Total Liabilities 15,267,894 13,809,221
Equity 9,964,858 10,022,955
Gross profit 1,329,972 1,282,839
Loss 20,317 82,417

16. COMPITETORS

17. ADVERTISEMENT

18. MARKETING MIX

19. Recruitment Process
• Number of employee 91254
• Recruitment process is done by both ways
• On campus
• Off campus
They take candidate based on five factors;
stress, communication, leadership, target setting
and working hours, the idea is to eliminate the
existing issues pertaining to the above factors and
bring fun at workplace

20. TRANING
• Once fresh candidates are hired, they undergo
an exhaustive induction programmed for one
month during which they are acquainted with
every aspect of the organization. “This includes
apprising about LG products, brand
management, manufacturing, and distribution
among others. They have 20day of theoretical
knowledge and 10 day for trekking for
Himalayas.

21. PESTLE ANALYSIS
• POLITICAL FACTOR
In the LG electronics Inc. political analysis include:
high import duty, plants in tax incentive , export
promotion schemes of the Indian Government.

22. PESTLE ANALYSIS
• ECONOMIC ANALYSIS
In LG electronics Inc. the economical analysis
include: increase in per capita income, growing
GDP high disposable income, and increase in
spending.

23. PESTLE ANALYSIS
• SOCIAL ANALYSIS
The social analysis in LG electronics company
include: manufacturing eco-friendly product and
increasing life style.

24. PESTLE ANALYSIS
• TECHNOLGY ANLYSIS
• LG electronics focuses on acquiring advanced
technologies to drive you forward. The improvement
in technology they made the electronic product
cheaper. LG electronics goal is to lead global
electronics and information technology worldwide.
LG electronics is increasing its focus on “Smart
Technology”-technology that adds convenience and
joy to customers’ lives.

25. PESTLE ANALYSIS
• ENVIROMENTEL ANLYSIS
As a proud long-time ENERGY STAR partner,
LG electronics is committed to the program’s
mission of achieving superior energy efficiency.
There are two projects which have been done by
LG electronics Inc. are LG and Tony Awards Go
Greener and LG and Greensburg Greentown.

26. SWOT ANALYSIS
• STRENGTH
 Wide range of products to serve all categories and a
strong focus on technology and quality
 Effective localization of product offerings for growth
markets
 Brand offers sound rational appeal – good product
features and good value for money
 Good after sales service and wide distribution
network
 Sponsorship of sports and entertainment events
enhances visibility

27. SWOT ANALYSIS
• WEAKNESS
 Brand lacks influence in the segment of early
adopters especially in the social media environment
 Brand has limited market share compared to market
leaders

28. SWOT ANALYSIS
• OPPORTUNITY
 Fast growth of home appliances, electronics goods
market in emerging economies
 Convert improved brand image and awareness in to
market share
 Increase the already Wide product portfolio

29. SWOT ANALYSIS
• THREATS
 Price war with close Korean competitors like
Samsung can disrupt growth in price sensitive
markets
Highly competitive industry dynamics