What the Customer Wanted - a modern fable

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Arnold Wytenburg

a short story about how not to succeed at business innovation

Business Education

#1 - what the customer asked for

© Arnold Wytenburg

#2 - what the CEO envisioned

© Arnold Wytenburg

#3 - what management proposed

© Arnold Wytenburg

#4 - what the engineers designed

© Arnold Wytenburg

#5 - what the research recommended

© Arnold Wytenburg

#6 - what the marketing department pitched

© Arnold Wytenburg

#7 - what the developers delivered

© Arnold Wytenburg

#8 – what the competition offered

© Arnold Wytenburg

#9 - what the money did

© Arnold Wytenburg

#10 - what the customer wanted in the first place

© Arnold Wytenburg

What can we learn here?
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© Arnold Wytenburg

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