The marketing plan proposes introducing an organic fruit smoothie called the McSmoothie to McDonald's menus. It would use organic fruit from local farmers and organic yogurt to appeal to health-conscious customers of all ages. The plan outlines test marketing the McSmoothie in select areas in early 2009 before rolling it out nationally by late 2009. Advertising would feature celebrities to promote the new product and position McDonald's as more socially responsible. Market research supports that customers would purchase an organic smoothie option at McDonald's.