This webinar was conducted on Thursday November 11th by Blueliner CEO, Arman Rousta in where he which will explore the issues and challenges for brands looking to penetrate the Indian market, and on making your business more efficient and cost-effective.

1. 7 Pillars Digital Marketing Academy
Webinar Presented by:
Arman Rousta
Digital Strategist & CEO of Blueliner February 17th, 2011
TM
Expanding into Asia: Opportunities

2. AgendaAgenda
About Blueliner
Why Asia?
My Experience &
Observations
Costs to Start & Maintain
Where are the
opportunities?
Questions & Answers

3. Poll # 1Poll # 1
How many times have you been to India, China
or other Asian countries for business
purposes?
• Not Yet
• 1-3
• 4+

4. Company OverviewCompany Overview
Core ServicesCore Services
• Web Design, Development and eCommerce
• Internet Marketing strategies (7 Pillars)
• Outsourcing (strategy, setup, recruiting,
training & management)
• Digital marketing and web development firm
• HQ in NYC with offices in India, Bangladesh
• Recognized for hybrid on/offshore model and
ROI-driven, online marketing campaigns

5. pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. design UX (Branding, Web Development)
pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)
pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)
pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
TheThe 7 Pillars7 Pillars of Digital Marketingof Digital Marketing

6. Interactive Marketing ClientsInteractive Marketing Clients
California Closets (Lifestyle)California Closets (Lifestyle)
Completely Bare (Beauty)Completely Bare (Beauty)
IZOD Men’s Fragrance (Beauty)IZOD Men’s Fragrance (Beauty)
Bogner (Fashion)Bogner (Fashion)
Allied Home Mortgage (Real Estate)Allied Home Mortgage (Real Estate)
New York Video School (Education)New York Video School (Education)
401kid (Finance)401kid (Finance)
CMS Forex (Finance)CMS Forex (Finance)
Class of 1 (Education)Class of 1 (Education)
Morningside Translations (Translations)Morningside Translations (Translations)
Blueliner is a reputable digital marketing agency based in New York, with
presence in Asia, Latin America and Europe. We have built successful
social, mobile and search campaigns for hundreds of clients, including:
Medical Hair Restoration (Medical)Medical Hair Restoration (Medical)
Manhattan Orthopaedic Care (Medical)Manhattan Orthopaedic Care (Medical)
Russia Today (Media)Russia Today (Media)
SogoTrade (Finance)SogoTrade (Finance)
Icebreaker (Fashion)Icebreaker (Fashion)
Lufthansa (Travel)Lufthansa (Travel)
Chaa Creek Resort (Travel)Chaa Creek Resort (Travel)
Celect.org (Social Media)Celect.org (Social Media)
Bid on the City (Real Estate)Bid on the City (Real Estate)
Red Clay Media (Marketing)Red Clay Media (Marketing)

7. Recognition:Recognition:
Media/IndustryMedia/Industry

8. Infrastructure: US – AsiaInfrastructure: US – Asia
bluelinerblueliner anglaangla
• Sales
• Vision & Strategy Development
• Client Relations
• Oversight & Execution
• Web Design
• Programming
• Web Marketing
• R & D
• Sales Support
NYNY

9. 8-Year Highlights8-Year Highlights
• Built a global operation with 3 hubs
• Accumulated $4+ million worth of
services expertise
• Brand Recognition in Media/Industry
• Development of highly sought-after
unique methodologies [7 Pillars]
• Leveraging experience to create IP
that brings new revenue streams

10. Why Asia?
 Cost Savings – Back Office
 New Markets – Front Office
 Pros & Cons
 Alternatives

11. Top Challenges We’ve FacedTop Challenges We’ve Faced
1. Retention
2. Infrastructure Headaches
3. Cultural Differences
4. Schedule/Timing Differences

12. 10 Steps to Success10 Steps to Success
1. Good HR – Hiring on Fit, not Skills alone
2. Location, Location, Location
3. Local Branding – Pride
4. Location Partnership
5. Performance-Based Incentives & Benefits
6. Skills Training – Knowledge Sharing
7. Team Building Activities – Chemistry
8. Flex Schedules
9. Solid Communications & PM Systems
10. Exchange Programs – Building Cultural IQ

13. Global Qualities that we SeekGlobal Qualities that we Seek
1. Competence in one or more areas.
2. Good Attitude. Unselfish. Disciplined.
3. Excellent English Communication Skills.
Written and Verbal; Email, Chat, Phone, Live.
4. Passion. Creativity. Curiosity. Love what they do.
5. Resourceful. Flexible. Self Learning capacity.
6. Balanced Individual. Healthy, happy and well-
grounded.

14. Poll # 2Poll # 2
Rate your experience with Outsourcing to Asia?
• Haven’t done it
• Poor
• Average
• Great

15. My Experience &
Observations

16. BangladeshBangladesh (Outsourcing Coconuts)(Outsourcing Coconuts)

17. Bangladesh (Hindu Temple)Bangladesh (Hindu Temple)

18. Bangladesh (Buddhist Temple)Bangladesh (Buddhist Temple)

19. India (Hyderabad, Cyber Towers)India (Hyderabad, Cyber Towers)

20. India (Hyderabad, Hi End Malls)India (Hyderabad, Hi End Malls)

21. India (Hyderabad Hi-Tech Lunch)India (Hyderabad Hi-Tech Lunch)

22. India (Hyderabad, Luxury Living)India (Hyderabad, Luxury Living)

23. Traffic Problems Everywhere!Traffic Problems Everywhere!

24. Bangladesh (Dhaka Open Office)Bangladesh (Dhaka Open Office)

25. Where are the
opportunities?
 Next 3-5 Years
 Is the World Flat or Curved?
 Mobile – Video – Social

26. Is The World Flat or Curved?Is The World Flat or Curved?

27. What’s Next? 3-5 Year HorizonWhat’s Next? 3-5 Year Horizon
1. Real Estate prices will continue to balloon
2. Average salaries will also rise with inflation
3. More exodus from US/Europe “back home”
4. Wild West mentality of opportunity. New brands
and business models will emerge. Everyone
wants in.

28. P5. Social Media MarketingP5. Social Media Marketing
1 billion+ worldwide social network users
How will you tap in without expanding?
 Viral, Buzz, Word-of-Mouth Marketing
Reputation Management
 Social Book marking and “socializing”
 Blog Marketing
 Application Development: Widgets, Wiki, Blogs, Forums, Polls, etc.

29. P6. Mobile is GlobalP6. Mobile is Global
• Nearly 10% of website traffic is now coming from mobile;
we expect that to be over 20% within two years.
• Over 1 billion cell phones globally
• Mobile is web interface for more than 50% of web users

30. Local-Global Search ResultsLocal-Global Search Results
THE PROOF IS IN THE (SEARCH) PUDDING
Consider the same search in different languages and countries. SEO
opportunities are vast in developing economies.
“Mortgage lists”
6,000 searches per month!
1st
page of Google, 3rd
listing

31. Costs to Start &
Maintain in Asia

33. Poll # 3Poll # 3
What are your plans for an office in Asia?
• Already have one
• No plans
• Considering it or In Process

34. Questions &
Answers

35. Vision & ExpansionVision & Expansion
• Front Office Today: U.S., India
• Front Office 2012: + China, Europe, Latin America
• Back Office Today: U.S., India, Bangladesh,
Mexico, Vietnam, Macedonia
• Back Office 2012: + China, Europe, Latin America
• Setup & Support Model: Helping other
companies, including service providers and brands,
setup abroad.
• JV Model: Support ventures and brands via joint
ventures and incubation at Blueliner.

36. Arman Rousta
Chief Executive Officer
arman@bluelinerNY.com
US – Asia – Europe – Latin America
www.bluelinerny.com
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