7. RSD Communications Q: I find NC Retirement Systems’ Newsletters effective. Q: I find the Retirement Systems’ Web site effective. Strongly Agree I don’t know Strongly Disagree Agree Disagree When members were asked about current RSD communications such as newsletters and the Web site they expressed more interest in the Web site than printed publications. This proves that members of the younger generation participate and find viral communications more effective than traditional communication.
8. Views on Blogging Q: Would you be interested in reading a blog about how other state employees are using their retirement benefits? Results show that majority of members (n=663) are interested in reading a blog about retirement benefits. And only 2.9% don’t know how a blog works.
9. Member Use of Social Media The vast majority of respondents reported that they use Social Media networks (n=964), only 1.4% don’t know how to use Social Media.
10. Social Media Networks 45.7% Members expressed an astounding use of the Facebook community with YouTube not following far behind with $13.1% using this network.
11. Retirement & Social Media Social Media is defined by Wikipedia as “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” Other Retirement Systems Utilizing Social Media Tools:
12. Why Social Media? Time spent on social networks is growing at 3X the overall Internet rate, accounting for about 10% of all Internet time. Nielson, Global Faces and Networked Places, 2009
13. What We Learned Based on the results from this communication survey we can conclude that younger members of the Retirement System are heavily involved in Social Media Networking and are interested in receiving retirement information through various online outlets. 37.5% of respondents agree that they would be willing to access more information online and receive fewer printed communication materials in the future.
14. Recommendations The great thing about integrating social media into our communication plan is its ability to build on RSD’s recent development of metrics for the processes at RSD as well as benchmarking with other Retirement Systems. Social media will allow us to set goals and benchmarks that are easily measurable for a desired time variable (daily, weekly, monthly, quarterly, or annually.) Besides this, the benefits of social media are endless: Transparency Awareness Build trust Promote website Inexpensive Extend conferences, workshops, webinars Build relationships Be part of an ongoing conversation *To effectively participate in the benefits that social media can offer we must first establish short and long term goals.
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