1. www.arrowinternetmarketing.com.au
Mobile Marketing
Prepared on September 2013

2. www.arrowinternetmarketing.com.au
2

3. www.arrowinternetmarketing.com.au
Why Mobile Marketing?
We are spending more time on Mobile
Devices.
We have become multi-screeners, splitting
our attention between devices.
Mobile is getting the fair share of time
But not getting its fair share of spend….
yet

4. www.arrowinternetmarketing.com.au
Mobile Marketing
Can provide customers location sensitive,
personalized information that promotes
goods, services and ideas.[2]
GSM-based proximity broadcast
QR Codes
Mobile is getting the fair share of time
But not getting its fair share of spend….
yet

5. www.arrowinternetmarketing.com.au
Mobile Advertising
“There are 7 billion people on Earth. 5.1 billion
own a cell phone. 4.2 billion own a toothbrush.”
Marketeers should view mobile with
excitement.
There is a lot of Mobile Ad inventory ready
for advertisers.

6. www.arrowinternetmarketing.com.au
Popular forms of Mobile Advertising
Mobile Search Ads
Mobile Search Ads have relatively cheaper Cost-
per-click than regular Search Ads.
Users are more likely to click on Ad position 1 or 2
due to the smaller screen size.

7. www.arrowinternetmarketing.com.au
Popular forms of Mobile Advertising
Mobile App Ads - Google AdMob
Mobile App Ads are great for integrating
applications with:
- iTunes
- App Store
- Initiating a Call-through
- Mobile Websites.

8. www.arrowinternetmarketing.com.au
More on AdMob
Monetize your apps
Show relevant ads in your app, users
engage with the ads, you make money.
Promote your apps
Advertise your app in other apps to
increase downloads.
Smarter app promotion. Drive installs of
your app at a target cost per acquisition
Robust ad filters. More control so you can
refine which ads appear in your
apps, increase relevancy

9. www.arrowinternetmarketing.com.au
Heard of the Fat Fingers Effect?
The Fat Fingers Effect happens when users
accidentally click on mobile ads because of the
smaller screen size of mobile phones.
“4 in 10 clicks on Mobile Ads maybe accidental.”

10. www.arrowinternetmarketing.com.au
Advertising Sellers are combating this effect.
Google Cuts Fat Fingers!
When users click on Google Ads, Google
will double check by asking the user to
click the banner again.

11. www.arrowinternetmarketing.com.au
Responsive Design for Websites
Creating a site that allows it to expand or contract
without sacrificing readability and usability.

12. www.arrowinternetmarketing.com.au
Responsive Design v/s Dedicated mobile website
The argument of using a responsive design vs a dedicated mobile website has
been a highly debated topic.
It’s Official!
Google takes a clear stand and recommends responsive design for Mobile SEO.
Why responsive design?
Easier for Google’s link algorithms to work.
Increases crawl efficiency so that Google can crawl more of the site.
URL redirects are slow, a delay of 0.5s can cost up to 3.5% of conversions.
Provide good user experience across different devices.

13. www.arrowinternetmarketing.com.au
Stay Connected