89. Rs.5000Place:<br />Distributors Review<br />To assure the availability of its product “Refresh” juice has established effective network of registered dealers. The main target of these juices is Lahore.<br />MANUFACTURERDISTRIBUTORRETAILERCONSUMER<br />The end consumer would then purchase “Refresh” from the retailer. The distributor are the most reliable distributors in the region. They enjoy a flawless reputation combined with business relations with numerous retailers even in the rural areas of Lahore and near sides. This has ensured that “Refresh” will be made available all over Lahore.<br />Budgeting:<br />Sr. NoDescriptionAmount1Cost of land250,00,0002Raw material5,00,00003Stationery50,0004Office expenses1,00,0005Furniture5,00,0006Staff salaries50,0007Freight inward charges 60,0008Repair & Maintenance150,0009Research & Development 90,00010Technology10,00,00011Marketing Media Expenses6,648,630Total38,648,630<br />Controls:<br />This is the main and last element of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem arrive in marketing plan the it must be corrected.<br />Three main functions are performed under this element of planning that is:<br />Measuring<br />Comparing<br />Correcting<br />Measuring:<br />We can check our marketing condition through measuring in which different types of tasks may be performed like<br />Surveys<br />Survey for The Future:<br />In order to learn weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not.<br />Comparing:<br />In controlling process we compare our product with our standards<br />Correcting:<br />If any problem occurs then correcting process will take place in which we found that from where the problem will arises.<br />Marketing Organization:<br />Refresh’s chief marketing officer, holds overall responsibility for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotions, and public relations efforts.<br />Action Programs:<br />The “REFRESH” will be introduced in May. Following are summaries of the action programs we will use during this summer session to achieve our stated objectives.<br />May We will initiate 80,00,000 rupees trade sales promotion campaign to educate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. <br />June We will start an integrated print/displays/television campaign. The campaign will show how many features the “REFRESH” have for users to reenergize them. <br />July As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales.<br />August We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice.<br />Story Board<br />SceneDialoguePictorial View1The boys are doing dancing practice on like I love u (song)2Boys thak gay or aram se beth gay side pe.3Itny main un ka aik or dost aya jo k bht chill mood main tha.or us ne kaha guys waz up!!4Sab boly yar hum thak gay hain bht..un k friend ne kaha k chill yar refresh raha kro meri tara.5Tum kesy refresh rhty ho her time6Friend says yar main refresh jo peta hun7Refresh !! hain ye kia hai.8Ye enrgy juice hai jo bandy ko refresh kr deta hai like me9Wo apny bag main se juice niklta hai or apny dost ko deta hai wo pee kr kehta hai really yar its awesome10Friend kahy ga ap b zror try kijye ga…..Refresh“the taste u desire”<br />References:<br />Philip Kotler (Principle Of Marketing)<br />Journal of Marketing <br />Journal of Advertisement<br />Websites:<br />www.mickinsey.com<br />www.wikipedia.com<br />www.Nestle.Com <br />www.Angrofoods.com<br />www.shezan.com<br />www.marketing.com<br />
![THE GLIMMERZ LIMITEDREFRESH JUICE“THE TASTE YOU DESIRE”2010RANA IMRANCEO4/30/2010<br /> SUPERIOR UNIVERSITY LAHORE<br />Project Name: Marketing Plan for new product launch<br />Presented To: Sir Kashif Mahmood<br />Group Name : The Stallionz<br />Leader Name & Id: Imran Shoukat MBP 11081<br />Members Name & Id: Muhammad Arslan Dilawar MBP 11047<br />Abuzer Shabbir MBP 11014<br />Hassan Raza MBP 11082<br />Muhammad Kashif Munir MBP 11026<br />Company Name: The Glimmers Limited.<br />Company Logo: <br /> <br />Product Name: <br /> <br />Contents of Marketing Plan<br />Part 1: Executive Summary<br />Part 2: Purpose and Mission <br />Part 3: Situational Analysis <br />,[object Object]](https://image.slidesharecdn.com/marktingfinalprojectsemester1-100501071659-phpapp01/85/Marketing-Plan-1-320.jpg)
